Charities Aid Foundation (CAF)’s Post

For small charities, attracting corporate partners can be a game-changer. Our team of Charity Advisors know what it takes to secure these partnerships so we’re sharing a few tips to help you become more competitive: 1️⃣ You don’t have to be a huge charity - Corporates are shifting from the ‘one charity partner for three years’ approach to supporting multiple charities that align with different strategic goals. - Try to identify organisations whose goals you can help deliver on. 2️⃣ Leverage your network - Your supporters can be your biggest advocates. - Encourage them to engage with your charity within their workplaces. 3️⃣ Be clear about your needs - Define exactly what type of support you require from a corporate partner. - Consider needs beyond just financial aid, such as technical support or volunteer expertise. 4️⃣ Focus on Return on Investment (ROI) - Ensure that your partnership activities provide substantial value to your charity. - Be strategic about the activities you offer to corporates, ensuring they align with your mission and deliver real benefits. #CharityPartnership #CorporatePartnerships #Charities

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Olivia McDonald

Partnering with CSR teams and trusts to help you save sight and change lives

6d

Thanks for sharing!

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