Chad Schulte’s Post

We’ve arrived in Australia! 🇦🇺 Seedtag has acquired JustEggs Digital, and will now help brands and publishers Down Under achieve their advertising goals with contextual strategies that put user privacy first. 🙌 Check out the full announcement on B&T and stay tuned for more to come: https://lnkd.in/dsSPBuKs #SeedtagxJustEggs #SeedtagAustralia #ContextualAdvertising

Hey there, Australia!! 🇦🇺 Seedtag has acquired JustEggs Digital, and will now help brands and publishers Down Under achieve their advertising goals with contextual strategies that put user privacy first. 🙌 Check out the full announcement on B&T and stay tuned for more to come: https://lnkd.in/dsvqU-GJ #SeedtagxJustEggs #SeedtagAustralia #ContextualAdvertising

Australia, here we go! 🇦🇺 Seedtag has acquired JustEggs Digital, and will now bring their unique privacy-first technology to help brands and publishers Down Under achieve their advertising goals 🚀🚀🚀 Check out the full announcement on B&T and stay tuned for more to come: https://lnkd.in/d5SA5FrG #SeedtagxJustEggs #SeedtagAustralia #ContextualAdvertising

Cautionary Tale - 8 Adzerk: The Rise and Fall of an Ad Server Startup Adzerk: An Ad Server and Ad Management Platform Founded: 2009 in Durham, North Carolina Founders: James Avery The Problem Adzerk(Kevel) Sought to Solve: Adzerk aimed to provide publishers and advertisers with a flexible and scalable ad server platform, allowing them to manage and optimize their digital advertising campaigns more effectively. Solution: Adzerk's solution was an ad server and ad management platform that offered advanced targeting capabilities, real-time analytics, and seamless integration with various ad networks and demand sources. Acquisitions: In 2015, Adzerk acquired Trunity, a content monetization platform, to expand its offerings and cater to a broader range of customers. Funding: Adzerk raised over $9 million in funding from investors, including: - IDEA Fund Partners - Sovereign's Capital Challenges: Despite its innovative approach and initial funding, Adzerk faced several challenges that ultimately led to its downfall: - Intense competition from established players like Google Ad Manager and Amazon - Difficulties in scaling and acquiring new customers, particularly larger enterprises - Struggles to achieve profitability and sustainable growth - Challenges in adapting to the rapidly evolving advertising landscape and privacy concerns Downfall: Adzerk's inability to compete effectively with industry giants, coupled with scaling challenges and difficulties in achieving profitability, eventually led to its acquisition by StackAdapt in 2021. Fate: Adzerk was acquired by StackAdapt, a programmatic advertising platform, in 2021, signaling the company's struggles to maintain independence and growth in the competitive ad-tech market. Lessons Learned: 1. Innovation and unique value propositions are essential but must be coupled with effective execution and adaptation to market dynamics. 2. Scaling and customer acquisition strategies, particularly for larger enterprises, should be well-planned and executed to achieve sustainable growth. 3. Profitability and financial sustainability are crucial for long-term success, even in fast-growing markets. 4. Staying agile and embracing change is key to navigating the rapidly evolving technology and advertising landscapes. 5. Building strong partnerships and exploring strategic acquisitions can be a viable path forward in highly competitive markets. Adzerk's journey in ad-tech teaches vital lessons: innovate, scale smartly, focus on profitability, and adapt to thrive. #Adzerk #AdServer #AdTech #StartupJourney #BusinessLessons #TechIndustry #Acquisition #ScalingChallenges #DigitalAdvertising

[1]33Across Inc. founded in 2007 is going to sell SSP business which has gained good market share with current revenue around $30-$35 million. [2]However due to oracle shutdown of of advertising business might affect its revenue. [3]This month Sharethrough and Beachfront was acquired. [4]We will continue to see either Merger and Acquisition's or shutdown of few AdTech startups. This is happening because of panic in the market? That companies are automating/innovating so fast that small business/ startup's think that it will be difficult to survive in this tough market. Comment your thought's #Adtech #SSP #programmatic #Branding #CTV #CPM #artificialintelligence #publishers #games #video https://lnkd.in/dWabfNcs

Programmatic advertising is booming, expected to reach $2.7 trillion by 2028. Simultaneously, the adtech market will hit $2.9 trillion by 2031, reinforcing the need to offer competitive tech. With this growth, emerging markets are racing to seize opportunities, as successful startups are scaling rapidly and established adtech companies offer white-label solutions, ensuring a swift and cost-effective market entry. Meanwhile, programmatic advertising is proving essential, with collaboration driving efficiency and innovation, even with limited resources. Learn more: https://hubs.li/Q022Z7yt0 #Programmatic #AdTech #DigitalAdvertising

Super proud to be part of an amazing team at PubMatic! Quoting from the article: "Many firms that help marketers place, target, or track digital ads struggled for much of the year as spend winnowed, and many companies suffered through waves of layoffs. Raising money was also difficult, as interest rates rose. But despite the turbulence, some of these firms have risen to the challenge, as marketers look for help navigating the many changes in the ad industry."

It's been exactly a year since starting work with Utiq. When there was no company, no service and no team. Just myself, Will Harmer, Marc Bresseel, and some Powerpoint slides in Paddington. And now look - we're launching in the UK! #proudmoment Marc, Will - and the fantastic team they have recruited and surrounded themselves with - have built an incredible purpose-driven adtech business that is changing the way the industry delivers people-first, authentically consented digital marketing and advertising. After launching in Germany, France and Spain, Utiq is kicking off 2024 in strong style with the appointment of the wonderful Sara Vincent as UK MD. Congratulations Sara - you're going to smash it! It's been a real privilege to work with #teamutiq - brilliant, talented people and awesome game-changing technology - and I'm looking forward to leading marketing in support of the business and future growth. Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent #founders #marketing #growth #startup #marketing #content #programmatic #adtech #martech #advertisers #datadrivenmarketing #marketers #mediaplanning #performancemarketing #cmo #brands #marketingandadvertising #mediabuying #advertising #mediaagency #media #data #mediastrategy #startuptips #scaleups #growthmarketing #vcs

So interesting to see the way something that was “just a bet” 10 years ago, showing how technology can improve almost every sector in this world. 💡 Programmatic advertising is booming, expected to reach $2.7 trillion by 2028. Simultaneously, the adtech market will hit $2.9 trillion by 2031, reinforcing the need to offer competitive tech. With this growth, emerging markets are racing to seize opportunities, as successful startups are scaling rapidly and established adtech companies offer white-label solutions, ensuring a swift and cost-effective market entry. 🚀 Meanwhile, programmatic advertising is proving essential, with collaboration driving efficiency and innovation, even with limited resources. Learn more: https://hubs.li/Q022Z7yt0 #Programmatic #AdTech #DigitalAdvertising

🎉 Just thought we’d share with our network and congratulate Picnic for recently securing $1.25 million in funding 👏 💰 As a leading user-first media platform that has collaborated with notable names such as EE, L'Oréal, and Amazon, Picnic is passionate about enhancing (not hindering) the online advertising experience. This round of financing represents a significant step toward achieving their vision of creating a more user-friendly, ad-funded web and will support their expansion into the US market. 🌏 “𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘧𝘶𝘯𝘥𝘢𝘮𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘦𝘢𝘤𝘩 𝘢𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘤𝘰𝘶𝘯𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵’𝘴 𝘣𝘶𝘪𝘭𝘵 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘗𝘪𝘤𝘯𝘪𝘤 𝘥𝘰𝘦𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘐 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘗𝘪𝘤𝘯𝘪𝘤’𝘴 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘧 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘪𝘯𝘨 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘣𝘦𝘵𝘵𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴 𝘧𝘰𝘳 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴 𝘢𝘯𝘥 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘳𝘴.” - With the investment led by FirstPartyCapital (FPC) and in a world dominated by digital ads, we applaud Picnic for striving to create a better way. We’re excited to see how they further develop in the coming years! 🚀👏 Full story >>> https://lnkd.in/g2i2hQ6c #AdTech #Martech #DigitalMedia