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How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/erPaxZ38 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/eq8NiUqx 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/gNzWgdVm 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/eBtM_vt8 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/ghtftX4T 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. 🦾 “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: 🔗 https://lnkd.in/gZg-nYBz 📸 Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

🔍 Exciting insights from industry leaders! 🚀 Delve into the ever-changing landscape of digital advertising, tackling privacy concerns, AI integration and the future of contextual advertising in a post-cookie world. 🗣️ Sergii Denysenko, CEO at MGID, emphasizes the transformative role of contextual advertising platforms offering the ability to onboard first-party data in a privacy-compliant manner. He adds that contextual targeting is evolving with the aid of AI, moving beyond manual processes to automated, semantically aware AIs that can interpret content with human-like understanding. 📖 Read more https://hubs.ly/Q02d47wC0

Contextual social units outperform traditional ad banners in mobile Know more:- https://lnkd.in/dwdiyU3r Carambola AI #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Discover the top Google Ads trends and updates that will help you stay ahead in 2024. Overall, the focus for Google Ads in 2024 is on precision, personalization, leveraging advanced technologies like AI and machine learning, and creating engaging multi-channel experiences. These trends suggest a shift towards more dynamic, interactive, and targeted advertising strategies.

Exciting Updates from Google Marketing Live 2024! Discover how Google's latest AI tools are revolutionizing the world of ads and marketing. These cutting-edge innovations are designed to make your business more accessible, engaging, and customer-centric than ever before. Don't miss out on the opportunity to elevate your marketing strategy and reach a wider audience! #GoogleMarketingLive #AI #DigitalMarketing #BusinessGrowth #Innovation #MarketingTrends #2024Updates #ReachMoreCustomers #AdTech Stay tuned for more insights and updates!