eSports is a very popular industry with 31.6 million viewers, boasting pro leagues and competitions that reflect traditional sports as well as That being said, it's still unique in its fanbase and operation, which is important to note for advertisers -- don't go into it with the identical technique you would for in-person sporting events. The perception of eSports is still being largely debated, but it's clear that brands have a place in the arena. Our recent research at IAB further solidifies the potential for this promising market. https://lnkd.in/edghpZun #eSports #IAB #Marketing #CreativeBranding
Carryl Pierre-Drews’ Post
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This was my seventh time attending the Cannes Lions International Festival of Creativity, and it was likely one of the best years yet. While insightful sessions are always expected, this year stood out because of the incredible people I connected with throughout the week—both new faces and familiar ones—who truly fed my soul. Whether captured in photos or not, I want to thank everyone who made my week in Cannes unforgettable. In addition to "Feeding the Soul," here are 4 key themes that stood out for me this week: https://lnkd.in/d4wkAk84 Laurel Rossi Shannon Jones Jeff Meza Orlando Reece Danielle DeVoren Megan Cunningham Ally Love Marc Guldimann Sophie Kelly Soren Godfrey Yun Yip (叶偲蕴）🔜 Cannes Lions Karen Nelson-Field PhD Priscilla V. Ritu Trivedi Scott Reed Sheryl Goldstein David Cohen Jerri DeVard Sarah Berl Clifford Michelle Mikoljak Stevenson Amy Tunick Michelle Vincent Leanne Upson MCIM Mary Murcko Michael Lehrer Josefina Rodriguez, MBA Valda Coryat Jeffrey Bustos Nidhi Tewari, LCSW Stephanie Vandenberg - Smith (she/her) Fernando Romero Michelle Wright Madison Schioppo Emma Tullio Vlada Pitner Freya Garcia Kofi Amoo-Gottfried Art Zeidman Marion Hargett and more as I'm out of my mention limit. 😍
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Everything starts as a concept -- like the innovative and creative things we see at the Cannes Lions International Festival of Creativity. I particularly love the concept from The Mill for Montefiore Einstein titled "Solo’s Journey: There’s Magic in All of Us," which shows an amazing use of “eye tracking” technology. "The film celebrates themes of resilience, imagination, and finding enchantment in everyday moments." While eye tracking is also used in attention metrics, which I spoke about at Cannes 2024, it's inspirational to see this heartwarming and innovative use case. Plus it won a Cannes Lions Silver in the Health & Wellness category celebrating creativity for personal well-being. Congrats Montefiore Einstein! #CannesLions2024 #EyeTrackingTech #Innovation #attentionmetrics
From Concept to Cannes Lions 2024 | Technicolor Group
technicolor.com
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Attending the Cannes Lions International Festival of Creativity taught me the importance of being intentional with my time and experiences. Here are four key themes that stood out: 🤖 AI as a Partner for Good: #AI can amplify human potential. Experts are working to debias AI data, emphasizing verification and validation. Collaboration tools are being developed to predict campaign success for marginalized communities. ❣ Purpose is Not a Fad: Women's sports are a cultural powerhouse, and the storytelling that highlights this is increasingly on the rise. Brands like Chase and Sesame Street are leading with #purpose, emphasizing trust and consumer needs over revenue. 👀 Attention Equals Outcomes: #Attention is crucial for brands, impacting audiences, creatives, and media. #Gaming, in particular, offers huge opportunities for engagement. 🙋🏽♀️Human Connection Feeds the Soul: Meaningful connections, whether with colleagues or new acquaintances, are invaluable. Embracing #diversity in our interactions can bring us closer together.
My Takeaways from the Cannes Lions Festival of Creativity: Intentionality in Action
Carryl Pierre-Drews on LinkedIn
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Excellent takeaways, Infillion. Attention is now -- human and machine -- learning together.
Special Thanks to Our Panelists on "Why It's Time To Get Real About Attention In Advertising" Missed out? Dive into our top takeaways below and stay tuned for more insights throughout #CannesLions2024! Today's panel shed light on the evolving advertising industry, notably the shift towards experiential attention. Here's a snapshot of key insights from each expert: 🎯 Laurel Rossi "After studying attention data for past 14 years we know 90% of people are looking to avoid ads. Experiential attention is the future, focusing on interactive learning for brands. This method enhances engagement, inviting everyone into a discovery phase, where they interact with the brand at their own pace." 🎯 Marc Guldimann "It's critical not to approach attention as a monolith - breakdown attention and understand its impact on the three key areas of advertising: audience, creative, and media. The goal of advertising isn't just to capture attention—it's to drive business." 🎯 Sophie Kelly "Cultural relevance and personalization are vital for creating lasting impressions. If you're not tuned into the culture, you're invisible. Engaging people at the right time is the heartbeat of your business." 🎯 Soren Godfrey "Focusing solely on attention can harm ROI and reach. It's essential to balance KPIs in media buying to enhance brand recall effectively." 💡 What to Leave Behind? Our panelists advocated for moving away from outdated metrics and funnels that no longer reflect the dynamic nature of digital advertising. They urged the adoption of new metrics that accurately measure the quality and impact of our advertising efforts. Today's discussion was a powerful reminder that not all attention is created equal, and in the age of information overload, the way forward is through meaningful engagement and strategic innovation. #InfillionAtCannes #Brands #AttentionEconomy
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Cannes we say "two for two?" Yes, we Cannes! Fantastic conversations yesterday and today with iion and their talented partners, agencies and brand partners at Cannes Lions International Festival of Creativity. While we all know this, I'll say it again: everyone is a gamer. Don't focus on the idea of "a gamer," focus on reaching your audience where they are with the right value exchange. Most times they just happen to be entertaining themselves by playing a game. #gaming #gamesadvertising
iion’s A-Team is Shaking Things Up at Cannes Lions International Festival of Creativity! 🦁🚀 It’s been an action-packed two days filled with non-stop discussions, insightful roundtables, and valuable networking events. But the best is yet to come. We’re gearing up to share some Big News about exciting global-first innovations and insights with partners and thought leaders from Omnicom Media Group, PHD, dentsu, Reckitt, WeGame2, IPG Mediabrands, Activision, WHOODEN/STUDIOS. A special thanks to IAB and Carryl Pierre-Drews for moderating and steering our roundtable discussions and Amplified Intelligence for opening the sessions. Stay tuned—you won’t want to miss what’s coming next! #CannesLions2024 #iionAtCannes #BigNews #GameAdvertising* Dubit, Enthusiast Gaming, Odeeo, AdInMo, TapNation
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Tuesday is here at Cannes Lions International Festival of Creativity! Gearing up to get my game on with iion. #gaming #gamesadvertising
If you're going to #Cannes2024 next week, make sure to check out these must-see sessions featuring the #IAB & IAB Tech Lab executive team on Tuesday, June 18th: 🌊 9:15 AM – 10:00 AM: Women Leadership in Male-Dominated Industries at Bloomberg with Sheryl Goldstein 🌊 11:30 AM – 1:30 PM: Retail Media Measurement Lunch Workshop at Albertsons Media Collective with Jeffrey Bustos 🌊 12:00 PM – 2:00 PM: Effective Measurement and Outcomes for In-Game Advertising and Immersive Virtual Worlds at iion with Carryl Pierre-Drews 🌊 2:45 PM – 3:30 PM: Unlocking Addressability: Navigating the Post-Cookie Era at OpenX with Anthony Katsur 🌊 5:00 PM – 10:30 PM: Retail Media Changemakers Experience at STRATACACHE with Jeffrey Bustos Learn more about these and other #CannesLions sessions: iab.com/cannes
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Here we go Cannes Lions International Festival of Creativity 2024. Excited to start the week off right on Monday, June 17th with Laurel Rossi at Infillion, Marc Guldimann at Adelaide, Sophie Kelly at Diageo, and Soren Godfrey at Initiative. #attention #digitaladvertising
Heading to Cannes? Start the week right with these sessions with #IAB thought leaders on Monday, June 17th: 🌊 10:00 AM – 10:30 AM: Cheap Impressions Aren’t Cheap at Kroger Precision Marketing with Jeffrey Bustos 🌊 12:30 PM – 1:30 PM: Why It’s Time To Get Real About Attention In Advertising at Infillion with Carryl Pierre-Drews 🌊 1:00 PM – 1:30 PM: Working the Room: Cultivating Connections at The Female Quotient with Sheryl Goldstein Learn more about #CannesLions and see all IAB + IAB Tech Lab #Cannes2024 sessions: iab.com/cannes
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Truer words were never spoken my friend Marion Hargett
Last day of school today and my kids were sent home with some advice from the HS graduation ceremony - thought I would share, as sentiment is on point - 1: The equation that really matters is happiness. Don’t wait to get to know yourself. Not who you are with others but who YOU are- what makes YOU happy- and who makes YOU happy; and don’t be afraid to walk away from who and what doesn’t. Take a risk. Take a chance, and always bet on yourself. Forget the bling, the fancy gadgets, the social media comparisons. Spend your time (if you're lucky to have a little money for experiences) to see and feel the world 2: Create your legacy. Use your words, your gestures, your acts, your smile- every day. Let your legacy be one that makes someone else's life better. And remember, “what if I told you that hug, that smile, that feeling of welcome could change the path of another human forever?” Live a life of purpose- know and believe in your impact, because you can create one. . 3: Work hard. You are in charge of your dreams. Dream big and don’t expect others to do it for you,or allow others to take your dreams away from you. Push norms and boundaries for the better. You can! Advocate for those who may not be able to do so for themselves; remember your words deserve to be heard as do the words of others
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Heading to Cannes Lions International Festival of Creativity to talk about the power of gaming for brands with iion, Enthusiast Gaming, TapNation, Dubit, Odeeo, AdInMo, Amplified Intelligence. Working with this medium and watching it grow in importance from gaming influencers to immersive experiences has been incredible. (Rooster Teeth Productions, a Warner Bros. Discovery Company, and Fullscreen, you are missed but your impact lives on.) And even more so is the growing acknowledgment by brands that it works. In IAB's recent study "Changing the Game: How Games Advertising Powers Performance" we found that: ✅ Over 90% of marketers say games advertising helps them engage with the right consumers, where they are, with relevant messaging. ✅ 85% of advertisers are confident in their ability to measure games advertising, and 68% use the same measurement for games as for other media channels. ✅ Almost 90% of advertisers agree that games advertising positively impacts brand outcomes. And when combined with other media, 86% say it amplifies the impact of the overall campaign. So there you have it: 👀 Attention. 📈 Measurement. 💲 Outcomes. That's what we're talking about. If you are a brand or agency and want to join the roundtable discussions on Tue & Wed please reach out. See you on La Croisette. 🏖 For more on IAB's study: https://bit.ly/4cDB4av #gamesadvertising #digitalmedia #cmo #canneslions #gaming
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