Cannes Lions International Festival of Creativity’s Post

Innovation Unwrapped, co-curated by LIONS and Contagious, is your guide to the pioneers, technologies and transformations already shaping tomorrow. AI was a highly discussed topic, and Sir John Hegarty, Creative Founder of The Garage Entertainment, called technology “both friend and foe.” But the 2024 winners showed innovation can be used for good, and it doesn’t always have to be high tech. Read the Cannes Lions Official Wrap-Up Report for all the takeaways, in one place: lnkd.in/edxfKi_K

The Creative Impact stream, co-curated by LIONS and WARC, is the ultimate guide to proving the value and effectiveness of creativity. The cost of dull ads was a talked-about topic, and the importance of brand building provided a solution. Discover all the 2024 takeaways in the Cannes Lions Official Wrap-Up Report: lnkd.in/edxfKi_K

Talent and Culture explores the people and practices behind creative organisations that thrive. The main message – mix it up, avoid the dull. Or in the words of Nick Law, Creative Chairperson at Accenture Song: “Work with freaks” and “make scary stuff.” Learn how the 2024 winners have made it in the Cannes Lions Official Wrap-Up Report: lnkd.in/edxfKi_K

The Insights and Trends content stream revealed strategic challenges, behaviours and cultural shifts that are driving the industry forward. Heart and humour were key themes – and so was embracing the weird. Read the full report and bring all the Festival learnings back to your team | https://lnkd.in/edxfKi_K

At Cannes Lions 2024, the Creativity Toolbox Content Stream saw talks from global brands, industry-leaders and pioneering creatives. A return to traditional craft techniques, embracing constraints and robust research emerged as three strong themes – with a clear shift towards the fundamentals. Read the Official Cannes Lions Wrap-Up Report today to get the full picture | lnkd.in/edxfKi_K

Create better, make history. Explore all the 2024 Grand Prix winners in the Official Cannes Lions Wrap-Up Report. You’ll find all the key themes to take back to your team – ready for another year of progress-driving creative excellence. Download the report today | lnkd.in/edxfKi_K

A lot happened at Cannes Lions 2024 – and you can’t always see it all. But don’t sweat it. The Official Cannes Lions 2024 Wrap-Up report gives you all the insights, inspiration and industry movements you need to know. We’ve made sure you don’t miss a thing. Read the report today | lnkd.in/edxfKi_K

Early access to the Official Cannes Lions 2024 Wrap-Up report, in collaboration with WARC x Contagious, is here. Culture-shifting talks, industry insights, Titanium decisions – we’ve covered it all. We’ve been inside every judging room, and taken a seat in every talk so you can take home all the history-making moments from the Festival. It’s your access all areas badge. Tomorrow, the Wrap-Up report will be available to everyone.

At Cannes Lions 2024, Pedigree made history with ‘Adoptable’. With 12 million dogs waiting in shelters around the world, Pedigree knew making an ad about adoption wasn’t enough. Using machine learning, it spruced up images of shelter dogs and made every one of its ads into an adoption ad – so the dogs had a chance at finding their forever homes. The result? 50% of featured dogs were adopted in the first two weeks. Adoptable | Pedigree | Colenso BBDO | 2024 🏆1 Grand Prix 🥇1 Gold Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️1 Shortlist See the most prominent industry moments of the Festival in the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now for early access | lnkd.in/eEJRqzaR

Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Misheard Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR