Cannes Lions International Festival of Creativity’s Post

At Cannes Lions 2024, the Creativity Toolbox Content Stream saw talks from global brands, industry-leaders and pioneering creatives. A return to traditional craft techniques, embracing constraints and robust research emerged as three strong themes – with a clear shift towards the fundamentals. Read the Official Cannes Lions Wrap-Up Report today to get the full picture | lnkd.in/edxfKi_K

Create better, make history. Explore all the 2024 Grand Prix winners in the Official Cannes Lions Wrap-Up Report. You’ll find all the key themes to take back to your team – ready for another year of progress-driving creative excellence. Download the report today | lnkd.in/edxfKi_K

Early access to the Official Cannes Lions 2024 Wrap-Up report, in collaboration with WARC x Contagious, is here. Culture-shifting talks, industry insights, Titanium decisions – we’ve covered it all. We’ve been inside every judging room, and taken a seat in every talk so you can take home all the history-making moments from the Festival. It’s your access all areas badge. Tomorrow, the Wrap-Up report will be available to everyone.

At Cannes Lions 2024, Pedigree made history with ‘Adoptable’. With 12 million dogs waiting in shelters around the world, Pedigree knew making an ad about adoption wasn’t enough. Using machine learning, it spruced up images of shelter dogs and made every one of its ads into an adoption ad – so the dogs had a chance at finding their forever homes. The result? 50% of featured dogs were adopted in the first two weeks. Adoptable | Pedigree | Colenso BBDO | 2024 🏆1 Grand Prix 🥇1 Gold Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗��1 Shortlist See the most prominent industry moments of the Festival in the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now for early access | lnkd.in/eEJRqzaR

Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Misheard Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR

In the Debussy Theatre, we were joined by entrepreneurial duo Chrissy Teigen and John Legend for a live taping of the award-winning podcast, 'On with Kara Swisher'. In the session that covered how to build up brands, Chrissy spoke specifically about why you should put total trust in your hires. Catch up on all Festival talks on The Work, available with your delegate pass until 12 July | lnkd.in/eU6inpXT #CannesLions2024

Lisa Smith, Global Executive Creative Director of Jones Knowles Ritchie, took to the Rotonde stage at Cannes Lions 2024. As part of WARC’s Creative Impact series, she explained why communicating with stakeholders is key – and avoiding silos is a must. Catch up with all Festival talks on The Work, available with your delegate pass until 12 July | lnkd.in/fpvCbdy #CannesLions2024

Artist and Stage Designer es devlin knows a simple idea can be the most effective. She broke down some of her creative processes on the Debussy Stage – exploring the intersection of where art meets science. Available to watch now on The Work for subscribers, delegates and Digital Pass holders | https://lnkd.in/fpvCbdy #CannesLions2024