In our social intelligence report on how to rebuild public trust in higher ed, one of the recommendations for leaders is to lead boldly, think differently, and approach decisions with an audience-first framework. https://lnkd.in/gj9ZSZ8T Teresa Valerio Parrot, EdD, APR shares similar advice for presidents in her conversation with Jaime Hunt on Confessions of a Higher Ed CMO. Pair these strategies to move forward, reclaim higher ed's relevance, and meet the evolving needs of your audience. https://lnkd.in/gG-gmvC2
Campus Sonar’s Post
More Relevant Posts
-
Social intelligence is the strategic use of social media and online conversation data to answer complex questions. It uses social, behavioral, and emotional signals within the data to find the right way forward. It's market research that answers: - What's our current level of reputational risk? - Is our marketplace perception aligned with our strategic priorities? - Where is the market moving, and how can we transform to serve it? Liz Gross shares more. https://hubs.li/Q02G10RZ0
Social Intelligence Is Critical for Presidents and Boards
blog.campussonar.com
-
Join our Client Services team! We're hiring a Social Intelligence & Insights Analyst. Our analyst role focuses on assessing social intelligence that directly helps clients answer questions, progress on their goals, and make decisions effectively for their roles on campus. Learn more about the position and apply. #Careers #HigherEducation #SocialIntelligence https://lnkd.in/de3WjuqH
Campus Sonar Careers
campussonar.com
-
Do you: - Lean in with curiosity - Confidently transform data into valuable insights - Thrive on collaborative teams If so, consider becoming a Social Intelligence & Insights Analyst. Analysts are integral members of our campus partner teams, supporting Strategists in moving clients toward their desired outcomes. Find all of the details on our website. Hurry, the application deadline is next Friday, July 14. https://hubs.li/Q02Fg_cb0
Campus Sonar Careers
campussonar.com
-
Interested in learning more about the Social Intelligence & Insights Analyst role? Agassy Rodriguez can answer your questions! 👇
Campus Sonar is hiring! We are looking for a Social Intelligence & Insights Analyst who will help drive our research. Our analysts use social intelligence to help higher ed campuses and associations understand their public perceptions and advocate for organizational change. As an analyst, you'll use your research background to gather, analyze, and share data to answer our clients' most pressing questions about their brands and audiences. Check out the full job description on our website: https://lnkd.in/e5YFDK2C Happy to answer questions about the role via DM and email! #highered #sociallistening #socialintelligence
Campus Sonar Careers
campussonar.com
-
We're hiring! If you have a qualitative research background, we're looking for a Social Intelligence & Insights Analyst. Get all the details, including salary and how to apply. The application deadline is July 14! #Hiring #SocialIntelligence #Careers #HigherEducation #MarketResearch https://lnkd.in/de3WjuqH
Campus Sonar Careers
campussonar.com
-
What happens when industry experts come together to share ideas and transform higher ed? As Emma Jones said, "shared thinking amplifies impact and meaning. The conversation about trust in higher education remains central to the work of relevance and value proposition for the sector."
Audience & Market Insights for Higher Education, Social Intelligence, Organizational Transformation, Innovation, Founder & CEO of Campus Sonar
Sharing ideas makes them evolve into something more powerful! While developing a workshop for senior leaders with Emma Jones, I realized the recommendations from our rebuilding public trust research aligned nearly perfectly with Deloitte's Four Factors of Trust (which complement Credo Higher Education Consulting's leadership framework). This connection provides some expected outcomes for colleges and universities related to enrollment, net tuition, brand advocacy, and ability to make mistakes if our recommendations are followed. Check out the connections in this blog post - it's a quick read! https://lnkd.in/gvcq5T9Q
4 Leadership Recommendations to Rebuild Trust in Higher Ed
blog.campussonar.com
-
This week Liz Gross, Ph.D. attended the Mackinac Roundtable on Talent held by the Michigan Colleges Alliance. Liz presented with Mike Moss, CAE on informing institutional transformation with social intelligence. They shared how public confidence in higher education is at an all-time low, with public perception and online word-of-mouth is impacting enrollment, student experience, and revenue. Yet many presidents oversee planning and transformation initiatives without a data-driven, audience-centric approach. The discussion shared results from our social intelligence research on the public's perception of higher ed and the insights and planning approaches needed to rebuild trust over the next 2-4 years. https://lnkd.in/gj9ZSZ8T Get a sampling of Mike's approach to strategic planning the importance of data to during the environmental scanning and evaluation process. https://lnkd.in/gj6JEHGZ
Rebuilding Public Trust in Higher Education | Campus Sonar
info.campussonar.com
-
"It’s always worth it to listen to a community to learn more about their experience before presuming you know what they need." Liz Gross, Ph.D. shares what she learned about the NEET community from a quick analysis. It's just one small example of the type of research and insights our Client Services team shares with our partners every day. Learn more about how we help our campus partners understand their community. https://lnkd.in/ezJQnDRa
Audience & Market Insights for Higher Education, Social Intelligence, Organizational Transformation, Innovation, Founder & CEO of Campus Sonar
After Brandon Busteed shared the ILO finding that 20% of age 15-23 worldwide are NEET (not in employment, education, or training), I realized many people are unfamiliar with the term, and what stories exist in the NEET community. Some may assume a NEET is lazy and uneducated—when you look into their shared online experience, you’ll see this isn’t true. Many NEETs successfully completed college yet are not participating in the workforce for a variety of reasons. 42,000 people belong to the NEET subreddit, making it among the top 3% of Reddit communities by size. In the last 30 days, 8,371 posts and comments were contributed by 1,813 users. Following are some insights from the Reddit NEET community, particularly about higher education. It’s always worth it to listen to a community to learn more about their experience before presuming you know what they need. •Individuals use r/NEET to seek advice, support, or guidance on living their lives. There are discussions dedicated to sharing and encouraging personal progress and improvement. •The conversation includes people with varying levels of education, from those who have been NEET since they were teenagers to those with multiple degrees who feel they are ill-prepared to use that degree in the “real world.” •They seem more likely to graduate than drop out of college. In a recent community poll, 28% of respondents said they “got a typical 4 years degree/associates.” 7% said they had graduate degrees. 12.6% dropped out of college. •They rarely talk about higher education—only 2% of conversations in the last 30 days mentioned “college” or “university.” •Mental health concerns are shared frequently, and include social anxiety, autism, bipolar disorder, depression, and suicidal ideation. •They receive their financial support from “NEETBux” (e.g., unemployment, disability support, social security) or familial support. Now that you know a little more, what additional questions do you have? What conclusions or ideas come to mind? What surprised you? Thanks to Campus Sonar's Social Intelligence and Insight Manager Agassy Rodriguez for gathering and analyzing this data!
-
Social listening is an ongoing benefit of social intelligence that uncovers insights and data to move your campus strategy forward. If you're unsure how it supports your campus goals and outcomes, listen to this episode of Higher Ed Storytelling University Podcast. https://lnkd.in/ggkpKg8b Liz Gross, Ph.D. breaks down multiple examples of how social intelligence connects storytelling and outcomes to key campus priorities, such as: ✔️ Reputation ✔️ Enrollment strategy ✔️ Program development ✔️ Strategic planning Then read our case studies to get more details on our work. https://lnkd.in/ezJQnDRa
Case Studies
campussonar.com
-
Social intelligence is the strategic use of social media and online conversation data to answer complex questions. It uses social, behavioral, and emotional signals within the data to find the right way forward. It’s a form of market research, using the internet as an always-on focus group—it’s not followers, reach, and engagement rate. Liz Gross, Ph.D. explains how presidents and board should be using social intelligence to answer key organizational questions and embrace an audience-centric strategy. https://lnkd.in/g6u98GxF
Audience & Market Insights for Higher Education, Social Intelligence, Organizational Transformation, Innovation, Founder & CEO of Campus Sonar
"Social media has made things significantly worse for current presidents." https://lnkd.in/gMsQ_J3c Those exact words aren't in this article, but it is one of the statements made in the third paragraph, amongst others. And it makes my blood boil. Never in history have we had the ability to know what so many people are thinking/feeling at any moment like we do now. Nor has a leader been able to communicate so freely with their geographically diverse constituents. Presidents (and their boards) should be seeing social media as an insight engine to answer key questions about audiences, markets, and their institution's reputation. I wrote about that more here: https://lnkd.in/gaaDgzQ2
Opinion | The Impossible College Presidency
chronicle.com
