Campus Sonar

What we know: - Surveys and focus groups make assumptions about audiences to facilitate data collection, and often are unintentionally exclusionary. - Social intelligence leverages organic online conversation to learn about the experiences and beliefs of communities. It’s faster, more fluid, and more authentic than traditional focus groups, interviews, surveys, or audience panels. - Large volumes of audience feedback are collected, using historical analysis to capture relevant conversation from the last 2-3 years, or even more to provide unfiltered insights. - Because the community doesn’t need to make time to participate in research activities, social intelligence includes voices from those with highest need in the design process. https://lnkd.in/gn52sdrR

Social media is the world’s largest always-on focus group. - 95% of U.S. adults use the internet. - 83% use 1 or more of the 11 platforms included in the latest Pew Research Center's survey (Sep 2023, published Jan 31, 2024) - Airlines, hotels, banks, movie production companies, and consumer packaged goods have used this source of intelligence to make business decisions for over a decade. Yet, when colleges and universities scan the environment to inform their strategic plan, an upcoming campaign, or a change in academic programming, they resort to surveys, focus groups, and interviews, leaving the organic, unprompted opinions of thousands of individuals unexamined. For nearly the last decade, we’ve been on a mission to change that. https://lnkd.in/gfpXYpAq

Social intelligence: The strategic use of data from social media and online conversation (forums like reddit, news, and blogs) to answer complex questions. It uses social, behavioral, and emotional signals within data to find the right way forward. (The Social Intelligence Lab) #SocialIntelligence has broad use cases and can sit within a business in research, product, communications, or marketing. In #HigherEd it informs organizational strategy, enrollment, alumni engagement, advancement, academic planning, reputation and brand strategy. We use social intelligence to guide research-led transformation, empowering leaders to take immediate and meaningful action to achieve their goals. https://lnkd.in/eHrY2aHg

There's a public perception gap between what is true about the value of a college degree and what the public believes to be true for themselves and others. Included in the gap are significant caveats to consider when determining whether to attend and what career to pursue. As Michelle Mulder shares, students are concerned about the real-world value of their degree. Our social intelligence research shares strategies and recommendations to shift perception and close the gap. By illustrating their value and combatting the negative perception of a “worthless” college degree, campuses can align the public narrative with the value students say they receive and begin rebuilding trust in higher ed. #HigherEducation #SocialIntelligence #HigherEdLeadership https://lnkd.in/gP9Fphhu

Industry trends help you understand context, consider its relevance to your campus, and find actionable ways to focus your strategy and impact outcomes. Our graduate enrollment research shared three trends and opportunities to address them on your campus. Download our free report to understand the challenges and strategies to ease the application process. #GraduateEnrollment #SocialIntelligence #HigherEducation https://lnkd.in/gwbqJ6Jv

Duquesne University achieved results in our strategic communications partnership based on: - Effective campus collaboration - Proactive approach - Consistent brand message - Listening to learn - Increasing strategic capacity Read their case study. https://hubs.li/Q02G10Tr0

The Society for College and University Planning (SCUP) team is evolving to become a learning-centric organization. They're using insights from our partnership to inform the implementation of their new strategic plan. How are they meeting their goals? Expand Brand Awareness: SCUP developed a more focused content strategy to showcase their achievements and knowledge, increasing their value as a strategic learning hub. Increase Association Membership: They're aligning their values strategy to member needs and expanding their reach to non-members with the goal of improving membership conversions. Grow Conference Attendance: They adjusted their strategy to focus on the value of participating in events and the benefits of contributing as a presenter to grow their community of higher ed professionals focused on learning. Our case study shares how we work with organizations and associations to implement change and deliver on their goals. https://hubs.li/Q02G118C0

What's a Social Intelligence & Insights Analyst? Someone who: - Thinks critically - Digs into data to find answers - Transforms data into insightson their goals - Transform data into insights - Works collaboratively to develop strategies - And more If this sounds like you, we're hiring! Join our Client Services team and use your expertise to help our partners reach desired outcomes. The application deadline is July 14. https://hubs.li/Q02G10K-0

Social intelligence is the strategic use of social media and online conversation data to answer complex questions. It uses social, behavioral, and emotional signals within the data to find the right way forward. It's market research that answers: - What's our current level of reputational risk? - Is our marketplace perception aligned with our strategic priorities? - Where is the market moving, and how can we transform to serve it? Liz Gross shares more. https://hubs.li/Q02G10RZ0

Join our Client Services team! We're hiring a Social Intelligence & Insights Analyst. Our analyst role focuses on assessing social intelligence that directly helps clients answer questions, progress on their goals, and make decisions effectively for their roles on campus. Learn more about the position and apply. #Careers #HigherEducation #SocialIntelligence https://lnkd.in/de3WjuqH