CMO, VP, Head Of || Strategic, Commercially focused || Brand, Digital, Social, Media, Content, Revenue, Partnerships
There seems to be a huge amount of talk of recent about how to best optimise your content for YouTube to drive increased exposure, it’s become more and more clear that just dropping your live stream on the channel without any thought of what that channel and its community needs is not the one. #sportsbiz #streaming #cmoforhire
Fan Led broadcasting will redefine sports media I loved this clip from the latest SportsPro between Nick Meacham and Jon Cruz from @YouTube. Jon talks about their partnership with creator Casimero in Brazil, who has official rights to co-broadcast international and domestic football matches. People tune in to watch Casimero’s stream when they can easily watch the games elsewhere because “People want to feel a certain level of connection and familiarity”. We’re seeing more sports organisations become bolder in seeking out non-traditional live solutions. But a critical key to success - Don’t stick your broadcast feed straight on Youtube - can you turn it into a community first experience as per the reason why Casimero has been so successful.
