Nicola Anderson’s Post

It's been 4 years since Insight Partners brought together 130 CROs and CMOs from across the portfolio to share best practices, learn new approaches to addressing GTM challenges and to build out a community. Things have changed quite a bit since our last event in 2019 in Denver - we've gone through a pandemic, experienced shifts in the SaaS market and seen our portfolio grow from 180 companies to more than 500. It's time to reconvene but this time, it's going to be bigger and better than before. Join us October 10-12 in Nashville for 2 amazing events geared towards GTM leaders - Insight's DriveGTM23 event and Pavilion's GTM2023 Summit. 🗓 October 10th 📍 Nashville The series begins on October 10th with #DRIVEGTM23, a conference designed exclusively for the heads of marketing, sales, and customer success from across our portfolio. This power-packed day of insights, networking, and actionable strategies led by our team of experts will provide a roadmap to hit year-end goals and set the stage for an incredible 2024. 🗓 October 11th & 12th 📍 Nashville The growth journey continues with Pavilion's GTM Summit which is open to the entire SaaS community of executives and includes some fantastic speakers and sessions! If you're a portfolio company exec and want to attend, please DM me. If you're not a portfolio company, Pavilion is a fantastic way to both expand your network and learn best in class GTM approaches. Either way, I'm looking forward to seeing you in Nashville. #drivegtm23 #startupgrowth # GoToMarket

The big reveal... "How do I survive in my role in the next 6 months?" has been the primary thought when I started Pavilion's Amsterdam chapter together with Tommy Taylor five years ago. We brought GTM executives together to reflect on the challenges we feel every day, to share insights into how we make our teams successful and how we manage up to CEOs and the board. It was all about saving myself. "How can I help others grow, overcome the glass ceiling to VP and support them in leading their teams with more impact?" is my primary thought today. 10,000 members strong now, Pavilion grew into the leading GTM community globally. Where members share their stories vulnerably and high trust. Where the leaders of tomorrow find a place to grow and be nurtured. 2024 will be a new chapter in our journey. For that journey I officially want to welcome my outstanding new Co-Chapter heads Greg Higgins (Splash (SplashThat.com)), Brendon Montgomery (Mollie) and Koen Stam (Personio). Myself, the chapter and the whole community couldn't be more blessed to call these inspiring leaders across Sales, Marketing, Success and RevOps one of us. Amsterdam Pavilion will be the place where you will meet the most influential, knowledgable and kind Executives you ever met. > We are here to unravel the relationship between all GTM functions > We are here to drive longterm, sustainable company growth > We are here to lead outstanding GTM teams for their personal success What's top of your mind right now? #b2b #saas #community #revenue #marketing

On Tuesday I co-hosted a Pavilion Executive Dinner in Boston. GTM leaders in Sales, Marketing, Customer Service, and Operations came together for networking, conversation, and some delicious food at Empire in the Seaport District. It was particularly great to meet many new and long-standing Pavilion members at their first Pavilion face-to-face gathering. Co-host Mahshid and I helped lead a discussion centered around AI. “How are you thinking about AI impacting or changing your work or your business?” As you can imagine, our conversation was truly animated. 😀 Hearing from peers...their ideas...learnings...guidance...challenges...and insights...is so helpful. The quality of these private professional events is shaped by the folks present and their willingness to share, relate, and be authentic. So, thank you to everyone present for bringing your authentic selves! Posturing preserves pride but prevents progress. Like all the Pavilion gatherings, online courses, and slack channels, this gathering was about progress. BTW, if you're a GTM leader in your organization, and would like to learn more about Pavilion chapters around the world, drop me a DM. I'd be happy to fill you in and answer questions. #b2bmarketing #b2bsales #b2bgrowth #b2bsaas

Get your product or services in front of top executives and healthcare leaders I'm excited to announce that we have a few slots open for event sponsors for the Disruption Expo. If you're interested, please reach out to me and I will provide you with our comprehensive sponsorship package. Our sponsorship offers ongoing promotion throughout the year to our Disruption Innovation community.   Here are six key benefits of becoming one of our foundational sponsors: Enhanced Brand Visibility - Gain prominent positioning in all event-related materials, including digital promotions, ensuring your brand is seen by top healthcare executives. Year-Round Exposure - Enjoy continuous promotion throughout the year, keeping your brand top-of-mind with our exclusive Disruption Innovation community. Direct Access to Decision-Makers - Connect directly with key decision-makers in the healthcare industry, opening doors to potential partnerships and business opportunities.   Thought Leadership Opportunities - Position your organization as a thought leader by participating in panel discussions, webinars, and other event activities. Lead Generation - Capture high-quality leads through targeted interactions with attendees who are actively seeking innovative solutions in healthcare. Exclusive Networking - Benefit from exclusive networking opportunities with industry leaders, allowing you to build valuable relationships and expand your professional network. For more information, please visit www.disruptionexpo.com #HealthcareInnovation #Innovation #HealthcareProfessional #TheFutureOfHealthcare #AIInHealthcare #DisruptionExpo #FutureTrends #HealthcareEvent #HealthcareMeeting #MedicalDevice

I just landed in Denver en route to the Insight Partners Mindset Conference in Boulder where I’ll be hanging with ~75+ CEOs from the Insight portfolio.  Tomorrow I’ll chat with 🦄Pablo Dominguez about some of the following topics: - My take on the tech economy over the next 6-9 months - How companies can prepare themselves to emerge in Q1 ‘24 poised for new growth - Why revenue generation is a team sport and how companies can align CEOs, Product, Sales, Marketing, Customer Success, Partnerships, and Ops to drive efficient growth - Why siloed outbound sales isn’t working and the future of the SDR - Why hot air balloon rides are awesome These topics are part of this conference and they’re more importantly part of every conversation I’ve had with GTM executives over the past few months. They’ll continue to be the topics on the upcoming Road to Nashville tour, brought to you by Pavilion and Winning by Design, as well as part of the actual event, GTM2023 (link in the comments): The definitive conference to develop a new level of sophistication around how you build your GTM team and how you execute in the modern environment. Much more to come. And can’t wait to see my friends from Insight! For now, I need to go for a run :)

No one likes a boring conference or summit. Hours upon hours of repetitive content.  “Meh” meals.  Awkward networking time. Only-about-drinking evening activities. Pavilion does a great job of making sure everyone has a non-boring time 🥳 We’re onsite with Pavilion for their CMO Summit, serving along Susan, Madilyn, Kathleen and their incredible marketing team. CMO Summit includes 15+ speakers, global guests, multiple sponsors, and ample opportunities for connection. The two details I enjoy most at Pavilion’s summits include: -Thoughtfully planned networking time: Networking can be daunting, especially post-pandemic. Pavilion nails it with rotating seating assignments and structured roundtable discussions, making mingling effortless. -Condensed, informative content: Pavilion delivers a day packed with valuable content—a perfect fit for busy CMOs and executives. It’s a fantastic event, and we're grateful to be here. 🙌 #CMOsummit #eventmarketing

🌟 Thrilled to be with 150+ GTM leaders at the Pavilion CRO Summit in Boston! 🌟 This event has been a goldmine of insights on achieving profitable, efficient growth in today’s dynamic market. The Bandana is a sign of alignment on being the best GTM leaders on the planet!🌍 Here are some key takeaways from the summit that I found particularly impactful: Focus on Profitable Growth: It's clear that the era of reckless growth at any cost is over. Today's top CROs are laser-focused on sustainable, profitable growth. This means honing in on high-value customers, optimizing sales processes, and ensuring every dollar spent drives meaningful returns. Data-Driven Decision Making: The best CROs are leveraging data more than ever to make informed decisions. By utilizing advanced analytics and real-time data, they are able to predict market trends, understand customer behaviors, and refine their go-to-market strategies with precision. Cross-Functional Alignment: Success in revenue growth requires seamless alignment across sales, marketing, and customer success teams. By breaking down silos and fostering collaboration, companies can ensure a unified approach to customer acquisition and retention. Customer-Centric Approach: Placing the customer at the heart of every strategy is non-negotiable. By truly understanding customer needs and delivering exceptional value, companies can build long-lasting relationships that drive repeat business and referrals. Embracing Innovation: Staying ahead of the curve means continuously exploring new technologies and innovative approaches. From AI-powered sales tools to cutting-edge marketing automation, the most successful CROs are those who are not afraid to experiment and evolve. Expanding Partnership Strategies: Building and expanding strong partnership networks is crucial. Effective partnership strategies can amplify reach, enhance product offerings, and open new revenue streams. Collaborative efforts with complementary businesses can create win-win scenarios, driving growth and innovation. Networking with fellow growth leaders has been incredibly valuable. Sharing best practices, discussing challenges, and learning from each other’s experiences fostered a sense of community and collective growth. Let's continue to push the boundaries and drive sustainable revenue growth together! 🚀 #PavilionCROSummit2024 #RevenueGrowth #Networking #Leadership #SaaS #Sales #Marketing #Partnerships Britney Godsey, Prashant Mehrotra, Rob Blatchley, Justin Ashby, Kyle Norton, Bill Fanning Leslie Venetz, Keith Bossier, Latisha Canter Ajit Gnuman

On October 10-12 in Nashville, TN, we're gathering 500+ top VP level and above go-to-market leaders for an event that includes: ✅ An gorgeous venue in the heart of Nashville, connected to the storied Country Music Hall of Fame - a great excuse to dust off your cowboy boots! ✅ A day and a half of educational programming, all relating to preparing your 2024 GTM strategy ✅ A half day of offsite social and networking time - think things like Top Golf, distillery tours, ziplining and axe throwing - where you'll have plenty of time to build relationships with other execs ✅ The GTM Awards - a new industry awards program, presented by Pavilion and G2 at the Country Music Hall of Fame, that will recognized the top GTM leaders and teams, plus the investors who fund them ✅ A true exec-only audience. You must be a VP level or above leader to attend, and if you are, you'll be in a room of people at or above your level, guaranteed. ✅ An incredible lineup of speakers including: - CEO of Gong - CEO of Hootsuite - CEO of Black Swan Group - CEO of Discern - CEO of Commsor 🦕 - Founder of Winning by Design - Founder of GTM Partners - Founder of Heinz Marketing Inc - CMO of 6sense - CMO of Crossbeam - CRO of AlphaSense - Head of Global Sales at Miro - VP Global PreSales at Cloudflare And many more. I might be biased, but I think this will be the best conference of the year for B2B SaaS GTM leaders -- and I would love for you to join me. Links below in the comments to learn more about GTM2023 (includes my personal 15% discount on ticket prices) and The GTM Awards 👇 Get your ticket now, or DM me with questions! #b2bsaas #conference #nashvilletennessee #kathleenhq

Is it just me or is Austin having a moment for events in 2024? While always a hot spot for conferences, it feels like this year is particularly Austin-heavy. Certainly no complaints on that here :) Forrester B2B Summit is in full swing. So, what's up next? 👉 The ELG Conference 👈 May 15-16 at the Proper Hotel in Austin. Presented by Crossbeam and The ELG Alliance. At the event, you'll hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth (ELG). Interestingly, the conference is attracting not just partnership leaders but also a wide range of go-to-market executives, showing how leveraging your ecosystem for growth extends beyond a defined partner role. What you'll get at ELG Con: 📑 Case studies from companies like Data, Cloudera, and more. 🏎️ A chance to tour (and maybe even race on?) Austin's F1 track. 🔇 Candid, off-the-record conversations — no recordings. 👥 A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. I'll drop the link to check it out and register in the comments.

🌠 CMOs, Elevate Your Impact at the #OnCon2024 Spring Virtual Summit—The Premier Hub for Marketing Mavericks! 🌠 🗓 Mark These Dates: ⏰ Day 1:April 22nd, 11am - 4pm ET ⏰ Day 2: April 23rd, 11am - 4pm ET 🎈 Networking breaks are woven into both days for maximized engagement. 🏆 Don’t Miss Out: OnCon Icon Awards ⏰ April 23rd, 8pm - 9:30pm ET ✨ Why #OnCon2024 is a Must-Experience Event for CMOs 1️⃣ PRESTIGE & PRIVACY: Limited to 100 esteemed participants per track, ensuring a VIP experience that’s both intimate and impactful. 2️⃣ INTERACTIVE EXCHANGE: This isn't your average virtual conference; think roundtable discussions, live Q&As, and content driven by you via pre-event surveys. 3️⃣ MULTIDISCIPLINARY ACCESS: Expand your horizons with access to 11 additional tracks designed for the multi-faceted roles that CMOs often juggle. 🛠 Your ROI: 🤝 Engage with like-minded marketing professionals at the same seniority level. 📘 Capture proven strategies to lead your marketing initiatives into the future. 📈 Transform your data-driven tactics into real-world success. 🎖 Celebrate the industry’s best and brightest at the OnCon Icon Awards. 🎟 Ready to Secure Your Front-Row Seat to Marketing Transformation? 👉 [REGISTER NOW] https://buff.ly/49Eyal3 This isn't just another virtual summit; it's a catalyst for change. See you at #OnCon2024! 🌠 📣 Got a CMO friend who needs to be in the loop? Tag them now! 🔗 Register now to reserve your spot in the CMO track, or any of the other eleven tracks that pique your interest. 👇👇👇 https://buff.ly/49Eyal3 #CMOLeadership #MarketingTransformation #OnCon2024 #ExecutiveSummit #VirtualEvent #ActionableInsights #NetworkingOpportunities #StrategicLeaders