David Kirkdorffer (he/him)

“I recently had the pleasure of connecting with David to discuss a new service Fresh Demand is offering to teach SaaS companies about the neuroscience of change. As someone with deep expertise in the SaaS tech industry, David graciously agreed to share his insights during a product-market fit interview. Going into the conversation, I wanted to understand how SaaS companies navigate change and learn about David's experiences. I was blown away by the depth and quality of his insights. David quickly evaluated various buyer use cases and the components that shape their decision-making process, considering emotional and logical factors. What truly impressed me was David's knack for devising a solution that tackles the key queries buyers have about category fit, consideration set, adoption/integration, and ROI. His suggestions for crafting messaging and positioning were innovative and practical, underscoring his profound comprehension of the hurdles SaaS companies confront in the face of change. Throughout our dialogue, David demonstrated a remarkable degree of empathy and open-mindedness. He showcased his adaptability, adjusting his thoughts as the conversation progressed, and offering invaluable perspectives on how to address the challenges potential buyers encounter. Overall, it was an incredibly helpful experience to have someone with David's level of expertise and knowledge in the SaaS tech industry discuss change and how to market our solution effectively. I came away from our conversation with new ideas, a fresh perspective, and actionable insights that will shape how we bring this product to market. I highly recommend working with David if you want someone to provide strategic guidance and help evolve your thinking around SaaS marketing. His ability to identify core challenges, craft effective messaging, and develop tailored strategies is unparalleled.”

“I connected with David after engaging with his posts here on LinkedIn. I found his insights smart and on point so I reached out to him to setup time to discuss his viewpoints on using AI in marketing. He was so generous he with his time - spending two hours helping me learn how to dig deeper and deeper to get better outputs. David's ideas and skill around technology and marketing best practices were very clear and I'd strongly recommend him for a consulting or permanent marketing role. I hope we can work together at some point in the future - I think he'd be a great mentor and collaborator.”