Brand + Demand Gen = Growth
Yesterday, Benjamin O'Dell and I had the amazing opportunity at GTM EMEA in London to present our comprehensive GTM playbook.
At Exclaimer, we've grown to over 70m ARR, serving 65,000 customers over the past few years. The secret? Fusing brand strategy with demand generation.
Here's our playbook for scale:
1. Build a Strong Brand Identity: It's crucial that brand underpins our strategy and every team member at Exclaimer consistently conveys our unique perspective across all channels.
2. Harness Advanced Technologies: We leverage smart AI scaling and predictive analytics to drive growth and foster trust. By embracing 1:1 personalization and privacy-compliant intent data, we pinpoint in-market accounts and roll out multi-channel strategies targeting key decision-makers.
3. Craft Seamless Omni-Channel Experiences: Through the integration of paid search, social media, display ads, and email marketing, we lead potential buyers through the funnel. We focus on crucial stages—from creating awareness with light content to prompting consideration with more tailored messaging—while ensuring a uniform visual identity across all touchpoints.
4. Optimize Existing Channels: We unlock the potential of email signatures, using them to achieve high deliverability and click-through rates. Employing ABM strategies and tools like 6sense, we craft personalized campaigns for key segments of our ICP, concentrating on the consideration to purchase stages to optimize costs and efficiency.
The future of B2B marketing strikes a balance between intelligence and orchestration. I firmly believe that those who master these traits will excel.
A massive shoutout to the Pavilion community for providing an amazing network and learning platform, and thank you to everyone who came to see us today. So excited for day 2 today!
#gtm #marketing #community
