Senior Managing Director at The ExCo Group; Author, "The Leap To Leader" & "The CEO Test" (HBR); World50 Advising Member
"You cannot articulate strategy too often enough within your organization. You want to do it so often that people start rolling their eyes and saying, 'We’ve got it.'" Powerful insights in this latest installment of "ExCo Insights" from Dave Goebel, one of our veteran coaches at The ExCo Group. #leadership
Occasionally I’ve told a leader to think like a band on tour. Sure, you’ve sung the songs a hundred times. But somebody in the audience is seeing you for the first time. You want them telling everyone how awesome you are, not saying “I don’t see what all the hype was about.”
Repetition is key 🔑
Great insights!
CEO & Founder @ Proof Point Communications | Strategic Branding & Communications. Former C-suite Executive and Award-winning Journalist. Talks about leadership, crisis PR, brands and whatever she feels like.
4moAt the point at which you are tired of saying it, many in your audience will hear if for the first time. Repetition and consistency for the win!