An established online gambling operator is looking for a Loyalty Program Director to oversee loyalty and rewards programs. The right candidate will have marketing experience in the online gaming industry within a client facing role. This is a remote position for those located in the United States or Canada, and required work hours will either be Eastern or Central time zones.
Responsibilities:
Develop and execute a comprehensive marketing strategy by leveraging data analytics and customer insight to increase customer loyalty and digital engagement programs.
Develop and execute a long-range plan for loyalty and interactive programs in the gaming space.
Be accountable for clients' player retention and revenue KPIs, ensuring promotional reinvestment spending is set to meet business goals and maximize ROI.
Lead initiatives to enhance customer engagement through personalization and loyalty programs.
Be an expert on product features and leverage partnerships together with internal teams.
Oversee the day-to-day operations of the account management team, ensuring all client needs are met.
Build and lead a high-performing team, providing guidance, coaching, and mentorship to achieve departmental and organizational goals.
Direct and oversee program forecasting, reporting, and business analysis through management of the P&L.
Qualifications:
5+ years of experience in a director/leadership role in the online gaming industry.
Deep understanding of online gaming, preferably lottery products.
Track record of successfully developing and implementing customer loyalty strategies.
Experience managing P&L statements.
Strong analytical and strategic thinking skills with the ability to make data-driven decisions.
Excellent communication and interpersonal skills, with an ability to manage teams.
Ability to thrive in a fast-paced, dynamic environment.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Management, and Strategy/Planning
Industries
Entertainment Providers and Gambling Facilities and Casinos
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