Email and Web Manager - Remote | WFH

We believe this moment requires transformative change.

The climate crisis is here, and Black, Indigenous, and people of color have been bearing the burden of our pollution-based economy for generations. We have the solutions to stop climate change, but we lack the political will to do it at the rate and scale that's needed.

Our organization exists to build the political will and power to solve the climate crisis, use climate action to advance justice, and create a global roadmap. To protect our water, land, air, and our most vulnerable communities, we organize voters, elect and train candidates, and hold lawmakers accountable for bold policy change.

Our vision is to build resilient, healthy, thriving communities and create a democracy and economy that is just and sustainable for all.

Our Education Fund works through programs focused on voter engagement and mobilization, issue advocacy, legislative accountability, and research and opinion polling to provide the public, policymakers, and environmental advocates with the resources they need to make California's air, water, and natural resources cleaner and greener through the democratic process.

The work of our organization to protect and advocate for the environment is rooted in our commitment to racial, social, and environmental justice. Engaging Black, Indigenous, and People of Color, among other key constituencies for the environment, is an organizational priority. Within the organization, we aim to create a workplace culture and policies and practices that demonstrate how we value equity and inclusion.

Responsibilities

The Email & Web Manager is critical to our overall organizational success. The ideal candidate will run effective email campaigns, create compelling web content, move people to take action online, and manage multi-department digital projects from concept to completion.

Email

Drive the strategy, vision, and roadmap in partnership with the Deputy Digital Director for our email presence, maintaining a calendar of activities, creating engaging and informative content, building user-friendly/mobile-friendly email templates, and managing our email databases.

Collaborate with our political, organizing, philanthropy, and legislative teams to translate our organization's priorities into email campaigns, including online advocacy, grassroots mobilization, rapid-response action alerts, fundraising, and membership development.

Grow the size and engagement of our email list and maintain good list hygiene through creative strategies and identifying engagement and conversion opportunities for our audience. Spearhead acquisition opportunities, onboard new names to the list, and track their performance both short and long term.

Establish, maintain, and iterate on branding, tone, and voice; ensure accuracy and consistency in all emails.

Use analytics to measure and report on the effectiveness of our email campaigns and propose strategies based on this data to refine and hone our efforts. This includes using A/B testing processes to test creative design, content, email cadence, and timing with a goal of constantly improving email performance. It also includes developing nurture programs to re-engage lapsed members and creating a welcome series.

Web

Drive the strategy for our websites. This includes managing both sites, writing compelling content, creating strategies to drive greater traffic to our sites, and interfacing with web developers and designers to maintain the sites.

Maintain content and updates on our Environmental Scorecard and Give Green California.

Collaborate with our political, organizing, philanthropy, and legislative teams to translate our organization's priorities into website content, including online advocacy, grassroots mobilization, fundraising and membership development, and educational resources.

Manage regular multi-departmental website projects, including the annual Environmental Scorecard, in collaboration with the Communications Director and the Deputy Digital Director, and serve as the liaison with the website design agency. This includes helping to keep the design and development on track, moving forward on the project timeline, writing and/or compiling all content, and QA.

Implement Search Engine Optimization (SEO) best practices into both websites and use Google Analytics to report on web data and make recommendations on strategies to improve our sites. This includes managing an analytics audit and implementing the use of Google Tag Manager with UTM coding in all relevant links on all relevant platforms.

Other

Build a grassroots donor program, maintain a cohort of regular donors, and drive overall online fundraising via email and web to hit organizational and departmental goals.

Other Responsibilities As Assigned.

Project manage multi- and intra-departmental campaigns and projects, including our annual Environmental Scorecard, election endorsement portal, online giving and membership, and more.

Manage relationships with digital vendors and contractors and keep track of departmental budget expenses related to our email and web program.

Lead an email and content team, mentor younger staff, and teach email and web practices.

MUST HAVES

To be successful in this job, you must possess the following qualities and experience:

5-7 years of experience in online organizing and fundraising, email advocacy campaigns, creating compelling website content, and digital project management. Experience working for political campaigns, elected officials, advocacy organizations, or nonprofits is preferred. Ability to thrive in a fast-paced environment and manage multiple projects and competing priorities.

A track record of creating and growing an organization's email list, writing compelling content, and growing online community engagement. Excellent writing and editing skills with a keen eye for detail.

Experience leading multi-faceted digital projects and/or campaigns from start to finish, including managing relationships with vendors or contractors, establishing budgets, delivering content, ensuring accuracy, and providing quality UX.

Experience building grassroots fundraising and membership programs from scratch, cultivating and maintaining a base of active donors, and developing strategies for online giving via multiple platforms.

Experience managing websites and familiarity with implementing SEO best practices.

Proficiency with platforms like WordPress, Drupal, Salsa, EveryAction, ActBlue, Pardot, ActionKit, Blackbaud, Google Analytics, Google Tag Manager, Google Search Console, Adobe Analytics, Excel, and Survey Monkey.

Strong project management, problem-solving, critical thinking, and organizational skills.

Keen leadership skills and the ability to supervise direct reports.

Employment Type: Full-Time