Director of Content

About Agital

At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.

With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.

Agital is the Impact agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.

About The Role

(This role is accepting full-time remote candidates)

The Director of Content on the internal marketing team will help guide content strategy and execute both long and short form content for the Agital brand. You will work alongside a small, agile, and proactive team that works collaboratively and moves fast. Initiatives and goals will focus on both lead generation and brand awareness.

What You'll Do

• Gain an in-depth understanding of Agital’s target audiences and each of its segments.
• Play a critical role in writing and developing marketing assets in accordance with Agital’s tone, value proposition, and brand guidelines (assets include case studies, ebooks, webinars, emails, display ads, videos, PPT decks, sell sheets, and more).
• Collaborate on the quarterly content calendar and planning.
• Proactively build relationships with subject matter experts and leadership at Agital to draw out thought leadership and guide content strategy.
• Spearhead client advocacy program with support from relevant Agital team members.
• Develop a differentiated point of view and unique messaging for our thought leadership and lead generation campaigns that will stand out in the industry.
• Help create consistent client experiences through Agital’s website, email program, social channels, and programmatic advertising.
• Focus on generating marketing qualified leads and new business with programs including retention, acquisition, partner, and referrals.
• Proactively measure campaign metrics and test content and messaging to improve performance across all channels.
• Develop an awards calendar and proactively work on entries throughout the year, in collaboration with the account teams.
• Develop an events and speaker proposal submission calendar and proactively work on entries throughout the year.
  
  

Qualifications

• 7+ years of experience in digital marketing with a strong grasp of industry trends and the landscape.
• At least 5 years of content development experience spanning short and long-form content that includes blogs, case studies, whitepapers, emails, digital ads, social, sell sheets, and more.
• Experience working at a marketing agency is a PLUS.
• Exceptional copywriting, storytelling, verbal, and written communications skills.
• Strong organization and planning skills – ability to control workload and meet deadlines while juggling priorities for efficiency and productivity.
• An ability to balance execution and strategy daily.
• Flexibility, openness to feedback, and eagerness to learn new skills and approaches.
• Great attention to detail and passion for establishing efficient processes.
• To be a fast learner with a curiosity and drive to master branding strategies and create content that converts to sales.
• To easily switch tone and messaging tactics based on different personas.
• Strong understanding of segmentation, audience targeting, and personalization in online marketing channels
• Experience with Google Analytics or similar website analytics tool is a PLUS.
• Understanding of Marketing Automation Platforms, ESPs, and Content Management Systems like WordPress.
• Understanding of digital advertising platforms including Google Ads, Facebook Ads, LinkedIn Marketing Solutions, and emerging platforms.
  
  

Working At Agital

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here.

Our People & Culture

We’re working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.

What We Offer

A dynamic and rewarding work culture!

At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.

Benefits & Compensation

Agital offers a dynamic and rewarding work culture and benefits including—

• Autonomy – we hire intelligent people and give them the tools and training to succeed.
• Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
• Health insurance
• Unlimited paid-time-off plan
• 401k with company match
• Gym subsidy
• Company paid life insurance
  
  

No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.