Agital

We wish you a safe and happy Independence Day, celebrating the land of the free and the home of the brave! 🇺🇸

Get ready for next Wednesday's webinar, "SEO for the C-Suite: How to Get SEO Buy-In From Your Leadership Team". 80% of CMOs plan to increase their SEO budgets, but some struggle to get buy-in from the rest of the leadership team. We've got the solution, and we're sharing it with you! 👇 Join us with Chris Long, VP of Marketing at 4× “Agency of the Year” US Search Award winner Go Fish Digital to review four groundbreaking SEO approaches proven to drive SERP domination in 2024. We go live a week from today—grab your spot now: https://hubs.la/Q02Fftm-0

We hope to see you at the "Zigging When Others Zag: Making Your Brand Stand Out" webinar by REQ, An Agital Company July 11! 🌟

Have you ever heard of the "echoverse"? A recent article from Harvard Business Review explores how social media has created an echoverse of feedback loops and continuous interactions that include brand messages, news media, user generated content, and beyond across a myriad of digital channels, platforms, devices, and more. The echoverse is constantly shaping the art and effectiveness of #marketing at a pace that leaves #business leaders in the dust—that is, unless you have help. While tools like #AI can help bridge some of the gap, we think relationships with real industry experts that you can iterate with and rely on are your best bet in an unending echoverse. What do you think? Are you braving the echoverse on your own? Should you be? https://hubs.la/Q02F78WF0

Is your brand prepping for a swimsuit competition or building core strength for stability and longevity? There's no reason you can't excel in both. Performance marketing is great for demonstrating #digital #marketing efficacy, but "functional marketing" balances your short-term, channel-specific objectives with your long-term business goals. Download our functional marketing guide by the amazing Alexandra Weathers to learn: 💡 How performance marketing has evolved and where it fits into your integrated marketing strategy. 💪 The functional marketing framework and how it advances your goals. 📊 How to measure success for brand-level marketing efforts. https://hubs.la/Q02DWQvK0

Happy Friday! If you're an #ecommerce leader who's got Amazon Prime Day prep on the brain after the date(s) dropped this week (July 16-17), you're not alone. And you don't have to prepare alone either! 💡 Check out our guide from the one and only Logan Durant, who has been kind enough to share the most essential strategies to ensure you’re primed for Prime Day 2024: https://hubs.la/Q02DKXqj0

This week, we announced a giant leap forward in our ability to help brands grow with social #commerce and live shopping/selling—the rebrand of EK Creative to Agital and the addition of Ethan Kramer and his rockstar team to our growing roster of #marketing experts! What does that mean for our clients? Here's what our CEO Jeff Reynolds has to say: "The growth and expansion of Agital is fueled by our desire to bring the best industry minds and tools under one roof. Ethan’s vast experience and successful track record in innovative social commerce strategies make him invaluable as we strive to deliver more comprehensive, results-oriented solutions to our clients." Find out more from our blog: https://hubs.la/Q02DB-qw0

Last week, Agital's Alexandra Weathers and Katie Fleming teamed up with Dan Gaines and John Gibson of Purdue University Daniels School of Business to present the latest application abandonment research at the Graduate Management Admission Council™ (GMAC™) 2024 Conference—and it was a packed crowd. It was an honor and a privilege to share our insights with our clients, partners, and the incredible #GMAC attendees!

Now the news is out that Prime Day is set for July 16-17, we just thought we'd leave this here as a friendly reminder that the clock is ticking...

It’s a big day—we are thrilled to announce EK Creative’s official rebrand to Agital! The fusion of our companies integrates EK’s unrivaled social commerce (especially TikTok Shop) and live selling expertise with Agital’s full suite of #marketing services and capabilities to best fuel growth for our clients. Founded in 2020, EK Creative has scaled incredibly fast by offering innovative ads, live selling, content creation, and creator marketing services. Their offerings include: 🔥 Average 7× Return on Advertising Spend (ROAS) for Clients 🏆 #1 TikTok Shop Ads Partner + Top 3 for GMV & LIVE 🚀 Meta Agency Accelerator Partner Clients of EK Creative will continue to enjoy the same high-quality service, now further enhanced by Agital’s broader resources and capabilities. As part of the rebrand, EK Creative's offerings have been fully incorporated into Agital's suite of services and the Founder, Ethan Kramer, has been named Partner and Social Commerce Practice Leader at Agital. Learn more from the press release: https://hubs.la/Q02DccsT0