Slingerlands, New York, United States
Contact Info
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About
Articles by Will
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Vive la Différence: How Embracing Cultural Awareness Empowers Global Virtual Teams
Vive la Différence: How Embracing Cultural Awareness Empowers Global Virtual Teams
By Will Trevor
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Fighting the Content Apocalypse: Are We Really in Shock or Just Faced With Greater Choice?
Fighting the Content Apocalypse: Are We Really in Shock or Just Faced With Greater Choice?
By Will Trevor
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Disrupting the Diploma: Meeting the Challenge of Micro-Credentials in Higher Education
Disrupting the Diploma: Meeting the Challenge of Micro-Credentials in Higher Education
By Will Trevor
Contributions
Activity
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📢 Exciting News from Unity Automotive Group! We are delighted to announce our successful acquisition of Grays of Warwick. This most recent purchase…
📢 Exciting News from Unity Automotive Group! We are delighted to announce our successful acquisition of Grays of Warwick. This most recent purchase…
Liked by Will Trevor
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Today, we’re proud to announce the successful close of ZwitterCo’s $58.4 million Series B! As climate change simultaneously drives water scarcity…
Today, we’re proud to announce the successful close of ZwitterCo’s $58.4 million Series B! As climate change simultaneously drives water scarcity…
Liked by Will Trevor
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I am pleased to announce the successful purchase of Grays of Warwick by Unity Automotive Group. Grays have been friends of the Unity business for…
I am pleased to announce the successful purchase of Grays of Warwick by Unity Automotive Group. Grays have been friends of the Unity business for…
Liked by Will Trevor
Experience & Education
Licenses & Certifications
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Professional Certified Marketer (PCM) in Content Marketing
American Marketing Association
Issued Expires -
Volunteer Experience
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Chair of the Awards Organizing Commitee
Capital Region MARCOM Awards
- 1 year 2 months
Education
The Capital Region MARCOM Awards is an annual ceremony that recognizes marketing and communications talent with a number of awards in various categories, from PR, marketing, and website design, to name but a few. The Capital Region MARCOM Awards is the biggest event of its type in the New York Capital Region and attracts a large number of entries every year, with 2021 marking its 6th year of operation. In 2020 we pivoted to an online event and ensured the continuity of the awards in the face of…
The Capital Region MARCOM Awards is an annual ceremony that recognizes marketing and communications talent with a number of awards in various categories, from PR, marketing, and website design, to name but a few. The Capital Region MARCOM Awards is the biggest event of its type in the New York Capital Region and attracts a large number of entries every year, with 2021 marking its 6th year of operation. In 2020 we pivoted to an online event and ensured the continuity of the awards in the face of the pandemic, with a record number of entries and attendees for this livestreamed event. As the Chair of the Organizing Committee, it is my role to ensure that the event takes place on time and to budget, including oversight for sponsorships, awards, publicity, and event logistics. You can view a link to the Capital Region MARCOM Awards 2020 here: https://youtu.be/xPPqRVMM-9k
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Lead Instructor - Professional Certified Marketer in Digital Marketing Program
American Marketing Association New York/Capital Region Chapter
- 2 years
Education
Developed and delivered a 6-week intensive course in digital marketing that helped students to become a Professional Certified Marketer in Digital Marketing. The course was oversubscribed in the 3 years that it ran and received stellar feedback from the attendees. The program was run as a pilot for the AMA national office and provided the model for the rollout of similar schemes nationwide.
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Justice of the Peace (Magistrate)
Harrogate and Skipton Bench
- 5 years 3 months
Social Services
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Volunteer Tour Guide
USS SLATER DE766 Destroyer Escort Historical Museum
- 4 years 1 month
Education
Providing guided tours of the only remaining destroyer escort currently afloat in the United States of America.
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President
East Hills Homeowners Association
- 4 years
Environment
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Non Executive Board Member
York Housing Association
- 2 years
Environment
York Housing Association provides a range of housing and support services to over 600 households in Yorkshire and North Lincolnshire. We have a mixture of general needs accommodation for single people, couples and families, sheltered housing for the elderly and supported housing for people who are vulnerable, have mental ill health or learning disabilities and student accommodation. We provide supported accommodation for people who require more intensive support and these properties are managed…
York Housing Association provides a range of housing and support services to over 600 households in Yorkshire and North Lincolnshire. We have a mixture of general needs accommodation for single people, couples and families, sheltered housing for the elderly and supported housing for people who are vulnerable, have mental ill health or learning disabilities and student accommodation. We provide supported accommodation for people who require more intensive support and these properties are managed on our behalf by a range of other agencies.
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Instructor
Capital Region Chamber
- 1 year
Economic Empowerment
An instructor on the Capital Region Chamber's Entrepreneurship Boot Camp. Teaching sessions on how to bootstrap market research for a startup on a limited budget. Provided mentorship and support to teams after the boot camp.
Publications
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Keep calm and carry on: New Yorkers' brand of Blitz Spirit will prove victorious
The Times Union
Growing up in England in the 1970s, for many of the adults around me, World War II was a fresh memory. My father told me stories of hiding underneath the staircase of the house as the bombs rained down on the nearby city of Coventry, and seeing the red glow of the burning city beneath the blackout curtain. The next day he would scavenge for the spent cases of incendiary bombs to compete for the accolade of top collector with his buddies.
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Going the Distance: How to Best Engage Students in an Online Environment
Excelsior College
When colleges and universities started to offer classes online during the 1990s, it was hailed as the future of learning, as many institutions rushed to offer distance learning using the power of the Internet. In those pioneering days, however, educators tried to just replicate the physical classroom with which they were familiar. While it was a praiseworthy idea, this approach often missed the point in terms of the unique challenges and opportunities that the online environment presented.
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An Englishman in N.Y. nurses a Brexit hangover
The Times Union
Unlike Sting's eponymous hero, this Englishman in New York decided to take a few ales in the local taproom in Newton Plaza on the occasion of Brexit Day evening of Friday, Jan. 31, rather than drink a cup of tea. This was the day that saw the United Kingdom leave the European Union after 47 years of membership.
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Can we have good arguments on social media?
TEDx
In a sketch from comedy legends, Monty Python, Michael Palin buys an argument, only to end up receiving personal abuse in one room and then being contradicted in another. Decades before the arrival of the Internet, their humor unwittingly foretold the typical experience of most people attempting to engage in an argument online: abuse or contradiction. We increasingly live our lives online and contentious topics from, gun ownership, vaccinations, abortions, Brexit, and immigration, are argued…
In a sketch from comedy legends, Monty Python, Michael Palin buys an argument, only to end up receiving personal abuse in one room and then being contradicted in another. Decades before the arrival of the Internet, their humor unwittingly foretold the typical experience of most people attempting to engage in an argument online: abuse or contradiction. We increasingly live our lives online and contentious topics from, gun ownership, vaccinations, abortions, Brexit, and immigration, are argued over every day on social media.
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Business Basics: Developing a Business Strategy
Excelsior College
The adoption of the word “strategy” by the business world owes a great deal to its original use by the military and some of the terminology reflects its roots. While people often talk of having, “a strategy to lose weight,” or, “a strategy to deal with a difficult co-worker,”’ in the business world we specifically mean a long-term plan that is focused on the overall mission of the organization and intended to achieve specific objectives.
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5 Reasons to Get an Internship
Excelsior College
Here are five reasons why taking an internship as part of your bachelor’s degree program can help boost your career prospects, build your resume, and potentially land you that dream job!
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Business Basics: Using a SWOT Analysis
Excelsior College
Amazon uses its strength in e-commerce and cloud computing to dominate online sales of books and other products; Google identified an opportunity in online advertising and now generates billions of dollars in ad revenue every year; and Apple and Samsung counter the threat from each other’s businesses as they fight a daily battle for global smartphone sales. In each of these businesses a SWOT analysis would have been used to shape the strategy of the organization and to reach an informed…
Amazon uses its strength in e-commerce and cloud computing to dominate online sales of books and other products; Google identified an opportunity in online advertising and now generates billions of dollars in ad revenue every year; and Apple and Samsung counter the threat from each other’s businesses as they fight a daily battle for global smartphone sales. In each of these businesses a SWOT analysis would have been used to shape the strategy of the organization and to reach an informed decision about what direction the company should take.
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Business Basics: What Is Servant Leadership?
Excelsior College
Few would dispute that Gandhi was a good leader who inspired a loyal following through his own self-sacrifice and in the service of a cause. His type of leadership style, servant leadership, can be traced to the writings of a philosopher and poet of ancient China, Lao-Tzu, but an increasing number of modern leadership and management thinkers have also embraced the ideas of servant leadership. Its relevance and popularity is growing as a result.
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March of the Machines: Amazon’s Robot Workforce and the Future of Work
Excelsior College
Robots are increasingly in the headlines. Whether it’s domestic robots for completing household chores or industrial robots with the potential to transform entire industries, it seems like we are on the verge of a new machine age.
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Book Review: ‘Invisible Influence: The Hidden Forces That Shape Behavior’ by Jonah Berger
Excelsior College
Following the success of his best-selling book, Contagious: Why Things Catch On (2013), marketing professor Jonah Berger of the Wharton School at the University of Pennsylvania, has published Invisible Influence: The Hidden Forces that Shape Behavior (2016). A work that looks at the social forces that guide our thoughts and actions. Berger is one of those contemporary ‘rock star’ academics, like Dan Ariely, and fellow Wharton faculty Adam Grant, who have moved beyond limiting their ideas to…
Following the success of his best-selling book, Contagious: Why Things Catch On (2013), marketing professor Jonah Berger of the Wharton School at the University of Pennsylvania, has published Invisible Influence: The Hidden Forces that Shape Behavior (2016). A work that looks at the social forces that guide our thoughts and actions. Berger is one of those contemporary ‘rock star’ academics, like Dan Ariely, and fellow Wharton faculty Adam Grant, who have moved beyond limiting their ideas to the pages of peer-reviewed journals and succeeded in making them accessible to a wider audience through social media and the TED format.
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The Agile Mindset: ‘Being’ Agile in Higher Education (Part 1)
Excelsior Commentary - Experts Blog at Excelsior College
‘Agile’ is one of those buzzwords that seems to be on everyone’s lips at the moment. And while it is currently a preoccupation for many in both business and academia, it is more than just a management ‘fad’ – or even a fleeting trend – and it could just represent the beginning of a pivotal moment in the way in which organizations both operate and embrace change. This ‘Agile Revolution’, as some are calling it, will have a profound impact upon higher education, but also, and perhaps more…
‘Agile’ is one of those buzzwords that seems to be on everyone’s lips at the moment. And while it is currently a preoccupation for many in both business and academia, it is more than just a management ‘fad’ – or even a fleeting trend – and it could just represent the beginning of a pivotal moment in the way in which organizations both operate and embrace change. This ‘Agile Revolution’, as some are calling it, will have a profound impact upon higher education, but also, and perhaps more importantly, for how we prepare our students for the world of tomorrow.
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The 6 Basic Leadership Styles
World Economic Forum Blog
This article examines the field of emotional intelligence and looks at the 6 basic leadership styles and discusses the most appropriate situations in which the various styles can be applied.
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10 Reasons You Make Bad Decisions
World Economic Forum
This article examines 10 of the more common 'cognitive biases', which are short-cuts in our rational thinking and decision-making.
Honors & Awards
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Membership of the honor society, Sigma Beta Delta
Sigma Beta Delta
In July 2016, I was honored to receive membership to the Sigma Beta Delta, the International Honor Society in Business, Management and Administration.
Organizations
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Academy of Marketing
Member of the Academy of Marketing
- Present -
The World Economic Forum
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Recommendations received
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LinkedIn User
26 people have recommended Will
Join now to viewMore activity by Will
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Democrats need a Plan B. Not a long list but a specific candidate - and move quickly. Here's my pick... #uselections #joebiden #democracy
Democrats need a Plan B. Not a long list but a specific candidate - and move quickly. Here's my pick... #uselections #joebiden #democracy
Liked by Will Trevor
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Register here: https://lnkd.in/eXb_6Gwu Excited to be a featured speaker for this year's Healing-Centered Education Summit “Hope & Healing in…
Register here: https://lnkd.in/eXb_6Gwu Excited to be a featured speaker for this year's Healing-Centered Education Summit “Hope & Healing in…
Liked by Will Trevor
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Meet my son, Jian Soo, an aspiring #AI professional who recently graduated from Tufts University (Bachelor of Science in Cognitive Brain Science and…
Meet my son, Jian Soo, an aspiring #AI professional who recently graduated from Tufts University (Bachelor of Science in Cognitive Brain Science and…
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Join Us! REGISTER Today! https://lnkd.in/erCzkwT9 Ezekiel Dixon-Román Teachers College, Columbia University UnitedWayEUP
Join Us! REGISTER Today! https://lnkd.in/erCzkwT9 Ezekiel Dixon-Román Teachers College, Columbia University UnitedWayEUP
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Thank you to all of our TC Alumni who joined us at the The Met event! It was wonderful to spend time together, explore the Harlem Renaissance…
Thank you to all of our TC Alumni who joined us at the The Met event! It was wonderful to spend time together, explore the Harlem Renaissance…
Liked by Will Trevor
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Enjoy the fireworks tonight, friends! Wishing you a safe, happy and restorative 4th of July from Teachers College.🗽🇺🇸 📸: Haoyang Yu (SEAS'20)…
Enjoy the fireworks tonight, friends! Wishing you a safe, happy and restorative 4th of July from Teachers College.🗽🇺🇸 📸: Haoyang Yu (SEAS'20)…
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It is with great sorrow that we announce the passing of Professor Celeste Coruzzi, Adjunct Full Professor of Psychology and Education and alumna…
It is with great sorrow that we announce the passing of Professor Celeste Coruzzi, Adjunct Full Professor of Psychology and Education and alumna…
Liked by Will Trevor
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🇺🇸 Wishing all Columbians a safe and happy Fourth of July! 🎆 📷 Haoyang Yu (SEAS'20)
🇺🇸 Wishing all Columbians a safe and happy Fourth of July! 🎆 📷 Haoyang Yu (SEAS'20)
Liked by Will Trevor
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Recently discovered there is a term and emerging research for the intentional integration of human intelligence and artificial intelligence - hybrid…
Recently discovered there is a term and emerging research for the intentional integration of human intelligence and artificial intelligence - hybrid…
Liked by Will Trevor
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🌟 Happening 7/19-20: Join TC's Black Education Research Collective for “Black Studies as the Study of the World: Teaching Black Studies in New York…
🌟 Happening 7/19-20: Join TC's Black Education Research Collective for “Black Studies as the Study of the World: Teaching Black Studies in New York…
Liked by Will Trevor
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Excited to be a part of Old Westbury's Summer Institute 2024! Thank you Diana Jones-Sukhram & the State University of New York at Old Westbury…
Excited to be a part of Old Westbury's Summer Institute 2024! Thank you Diana Jones-Sukhram & the State University of New York at Old Westbury…
Liked by Will Trevor
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Thank you and best of luck in the future to our three departing Alumni Council members this year: Allan M. Hoffman, Chenya Song and Delmy Lendof. 🌟…
Thank you and best of luck in the future to our three departing Alumni Council members this year: Allan M. Hoffman, Chenya Song and Delmy Lendof. 🌟…
Liked by Will Trevor
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Boston area student entrepreneurs: If you are in a university-based new venture accelerator or incubator this summer, Derby Entrepreneurship Center…
Boston area student entrepreneurs: If you are in a university-based new venture accelerator or incubator this summer, Derby Entrepreneurship Center…
Liked by Will Trevor
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