Vaishali Dulani

New York City Metropolitan Area Contact Info
1K followers 500+ connections

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About

As a Digital Media Executive, I bring a passion for digital marketing and a drive to…

Activity

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Experience & Education

  • Electric Symphony Media

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Licenses & Certifications

Volunteer Experience

Courses

  • Consumer and Organization Buying Behavior

    MAR 620

  • Customer Intelligence

    MAR 673

  • Diploma in Financial Services

    -

  • Driving Marketing Performance

    MBA 806

  • Foundations of Social and Mobile Technologies

    IS 676

  • Marketing Research and Research Methods

    MAR 635

  • Social Media and Mobile Marketing Strategies

    MAR 646

Projects

  • Request for Proposal- Dove

    -

    The RFP process occurs when a company realizes they have an issue and reaches out to other companies, typically advertising agencies, to help solve that issue.

    In this project, I acted as a marketing agency and chose Dove. I identified the current problems that Dove is facing and devised a campaign/strategy to overcome them.

    See project

  • AYANA Cosmetics

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    • Conducted customer and competitor research to understand the market and identify the challenges for the new brand.
    • Highlighted research in several areas of consumer behavior, including Maslow's Theory of Hierarchy, Consumer Decision Making, and Purchase Journey, and concluded with suggestions for how the brand may improve.
    • Recommended social media marketing strategy to better position the brand for consumer engagement

    See project

  • Marketing Report- Dunkin'

    -

    See project

  • Mobile Brief

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    • Created a pitch for a hypothetical phone application called Planner app, where students can view assignments, video chat, use discussion forums, and set reminders for upcoming deliverable due dates
    • Collaborated with five team members for defining the usability & benefits, target audience, device and operating system, content creation, and developing visuals using Figma

    See project

Languages

  • English

    -

  • Hindi

    -

Organizations

  • American Marketing Association

    Member

  • Rotaract club

    Editor

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