Travis Tallent

LGBTQ+ search terms are evolving, and non-queer sites are winning the SERPs.

Just because Pride Month is over doesn't mean the searches stop.

Using a search journey analysis, Alex and I spent over a month sifting over data and developing a report we're exceptionally proud of.

For the SEO nerds, you'll love these insights and possibly even get inspiration on ways to adapt this process to your keyword and SERP research.

For the LGBTQ+ community, you'll learn how our… Show more

LGBTQ+ search terms are evolving, and non-queer sites are winning the SERPs.

Just because Pride Month is over doesn't mean the searches stop.

Using a search journey analysis, Alex and I spent over a month sifting over data and developing a report we're exceptionally proud of.

For the SEO nerds, you'll love these insights and possibly even get inspiration on ways to adapt this process to your keyword and SERP research.

For the LGBTQ+ community, you'll learn how our community searches for terms you've likely searched for at some point and gain insights into how we're evolving.

For the general public, this is a fascinating piece of research—not done before to this extent—showing a unique perspective on an evolving community. Show less

The community flywheel is an approach that easily marries brand and performance marketing efforts. You don’t have to be a big-name brand to see results from this strategy. No matter how niche your audience is, by leveraging your digital assets, you can cultivate an inviting community space. The key to success is building a community you own. This in-depth article goes explains specific SEO tactics you can use to support your community flywheel.

30-second summary:
• From my experience, every SEO has struggled to get buy-in on a recommendation at some point
• An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success
• To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement
• It can be challenging to win-over stakeholders because there is skepticism against advertisers—and SEOs can have competing interests if we don’t… Show more

30-second summary:
• From my experience, every SEO has struggled to get buy-in on a recommendation at some point
• An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success
• To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement
• It can be challenging to win-over stakeholders because there is skepticism against advertisers—and SEOs can have competing interests if we don’t get early buy-in and speak in terms of business KPIs rather than SEO KPIs
• The SEO Strategy Flywheel outlined below is your ticket to unlocking SEO roadmaps that get implemented Show less

The lines between paid and organic search have continued to blur with the launch of organic Google Shopping listings, increased ad presence in the SERPs, and landing page experience impacting ad performance. Drew Kleppe and I have outlined the basics of when to use paid and organic search and an approach to tackle both effectively.

Taking online classes in addition to on-campus courses provides you with flexibility and an opportunity to advance without taking on an extensive in-person course load.

Most large cities face transit congestion due to increasing populations. Governments face trade-offs when determining which commuting infrastructure(s) to fund (e.g, public transit, HOV/HOT lanes, road expansion, etc.). A key question is whether commuters substitute across alternative commuting modes when new options are introduced. Substitution can happen because commuters may choose to minimize their travel time and therefore their time costs; in other words, commuters will choose the fastest… Show more

Most large cities face transit congestion due to increasing populations. Governments face trade-offs when determining which commuting infrastructure(s) to fund (e.g, public transit, HOV/HOT lanes, road expansion, etc.). A key question is whether commuters substitute across alternative commuting modes when new options are introduced. Substitution can happen because commuters may choose to minimize their travel time and therefore their time costs; in other words, commuters will choose the fastest route. A follow-up question is if commuters make their decision based on minimizing their transportation time. Using a framework that allows for empirical comparison between HOV/HOT lane openings and public transit rails, I find a negative relationship between public transit ridership and an HOV/HOT lane introduction. That is, when an HOV/HOT opens, my statistically significant results suggest that transit ridership for parallel transit lines will decrease approximately -4.69 to -4.76 percent. Show less