Navah Hopkins

Navah Hopkins

Johnston, Rhode Island, United States
10K followers 500+ connections

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Emerson College

About

Navah has a passion for innovation, fueled by a hybrid of strategic partnerships, data…

Experience & Education

  • Optmyzr

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Projects

  • Survey.com Empanelment Campaign

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    Tasked with building empanelment relationships with existing and new data partners. Built out the model for the agreement by testing for the following criteria-

    - How many members did an organization need to have to be a worthwhile partner?
    - What was the best system to communicate empanelment marketing materials?
    - How engaged did members need to be with partner organization?
    - What was the average sales cycle on getting buy-in from the partner organization, and getting…

    Tasked with building empanelment relationships with existing and new data partners. Built out the model for the agreement by testing for the following criteria-

    - How many members did an organization need to have to be a worthwhile partner?
    - What was the best system to communicate empanelment marketing materials?
    - How engaged did members need to be with partner organization?
    - What was the average sales cycle on getting buy-in from the partner organization, and getting members on-boarded into our platform.

    End result yielded 15 deals in one month that accounted for over 50 industries of professionals. I also constructed a sales-road map of what the pitch is, who the prospects are, potential objections and how/when to overcome them, and template emails to stream-line the process for entry-level sales team.

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