Suzy Langdell

A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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🔥 Spending optimism is up, ready to make your ad dollars go further in 2024? Leverage from Nielsen’s Annual Marketing 2024 report packed with expert insights and practical tips to capitalize on the optimism in ad spend this year! [https://bit.ly/3UtoqEp]

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Conflict arises within teams when there is a breakdown of communication and emotions come into play. One of the best ways to mitigate rising emotions is to simply show curiosity and sincerity in where the conflict stems from. As people, we're all complicated and emotional to varying degrees. Simply asking why someone feels the way they do, and showing your genuine interest in it, can go a long way in having people on your team feel heard and appreciated. #conflictresolution #teamleadership #leadership101

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What’s kept me going in entrepreneurship for over a decade? The ability to create an environment like this 👇 A lot of people start working for themselves because they want freedom. IMO, one of the best things about starting and running a company for the last 11 years is the ability to create that freedom for others, too. It has been a privilege and a (big) challenge to learn what people need from their workplace—and how to make changes. Jenny Weeden and I have been running our internal NPS for a handful of years now and I’m not going to lie… I definitely shed some tears over the first couple of surveys. The NPS does exactly what it should: unearths the things in our workplace that people are unhappy about. When discovered, we set out to find the root of each issue, and determine how we can make change. Change, by the way, is an imperfect process, with bumps in the road, false starts, wins, and losses. Fast forward to this year’s NPS, we received our highest score yet thanks to the willingness of our team to be honest, to engage in meaningful conversations, and to make change together. We're still constantly evaluating our environment and I expect that we will be as long as the company exists. Thank you, team Accelity. 💛 There is no group of people I’d rather spend my time at work with. (Mostly remote, because that’s how we want it! 😇)

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This is why consistency matters. If your teams are making their own off-brand decisions in the name of “creativity,” 9.9/10 times they need more consistency and stronger guidelines inside which to create. It feels counterintuitive, but we see it time and time again. Establish a strategy that’s different from the other guys, matters to your target (not everyone, just the right ones) and true to your business strengths. Then stick with it. Getting tired of it? Stick with it. That’s when it’s starting to work.

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At #TestPilotCreative, we have a mantra that states, "Affect the heart to move the mind." In other words, if you can connect on an emotional level, your audience will advocate your product or service. To do this, you need to understand consumer psychology. Check out Test Pilot's latest blog that breaks down a few ways you can use consumer psychology to win over your target audience.

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Were you there? https://okt.to/UHgChW Last week, Emily Flannery, Meredith Post and Kyle Schutte glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. Watch it right here: https://okt.to/ZgSGeX #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

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A Sure-Fire Way to Sustain Buyer Interest in Long-Form Content Your thought leader has exceptional thoughts...lots of them. This presents a challenge for today's #marketer. How maintain reader interest and engagement in a high volume of thought leadership? Jody Smith and the team at Collins Aerospace employ a classic two-part series approach to address that challenge head on. That's smart! #contentmarketing #contentcreation #thoughtleadership #demandgeneration #executivevisibility https://lnkd.in/eYqcJriJ

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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7

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Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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What’s the most useful piece of feedback that you’ve ever received?

Naming a company or product is hard work - and I love it. I'm really looking forward to learning from Brad Flowers in his new book, "The Naming Book." #naming #branding #brandname #brandstrategy #book

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The Marketing Accountability Council is starting to take shape

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Capturing attention is so important when it comes to ad success, but a great intro hook, motion and text overlay are just a piece of the puzzle… You also need to RETAIN attention! ✅ Add stakes ✅ Open a curiosity loop ✅ Do visually interesting things ✅ Add hooks throughout ✅ Change perspectives/locations ✅ Tell a story ✅ Do unexpected things/be unpredictable

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Could it be that the messaging language of "giving back" inadvertently reinforces false stereotypes about business and profits? As Bugs Bunny might say, "Eh . . . . could be!" #corporatemessaging #publicrelations #businessprofits #scroogemcduck #contentmarketing #givingback

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A “great” workplace includes three experience drivers: “beauty,” “welcoming,” and “inspires new thinking.” Design matters. Uniqueness matters as well. An “exceptional” workplace differentiates by including unique factors both in and out of the office. https://hubs.ly/Q02xmT4z0

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If there's one thing better than working on a project you're passionate about, it's having the chance to see how your sweat, grit, and brainpower create real-life impacts. I'm so proud that Erin Wiggers and BridgeRev just got featured in a HubSpot case study! At BridgeRev, data❗ matters❗, and Erin's story is all about how data can turbo-charge marketing campaigns. By pairing our clients' needs with the power of data and automation, we've seen a 30% boost in customer engagement. That's the kind of success we're thrilled about! But it's not just numbers. We've also made our data more reliable than ever, which has allowed us to process leads faster and convert them more effectively. The case study digs into all of this and more. Check it out to get the full picture: https://hubs.la/Q02sLSPs0 #Hubspot #HubSpotPartner #Webflow #Integration

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