Dan Calabrese’s Post

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President/CEO at North Star Marketing Content: Making the case for our clients' value through outstanding deployment of the written word, with special emphasis on the trucking/supply chain/logistics industry.

Could it be that the messaging language of "giving back" inadvertently reinforces false stereotypes about business and profits? As Bugs Bunny might say, "Eh . . . . could be!" #corporatemessaging #publicrelations #businessprofits #scroogemcduck #contentmarketing #givingback

Messaging Wisdom: Corporate Giving Is Wonderful, But So Is Profiting From Operating Your Business Well - North Star Marketing Content

Messaging Wisdom: Corporate Giving Is Wonderful, But So Is Profiting From Operating Your Business Well - North Star Marketing Content

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