About
Articles by Steve
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Unreal, Unplanned, and Unlike Any Other
Unreal, Unplanned, and Unlike Any Other
By Steve Petersen (He/Him)
Contributions
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You're facing a merger of two company cultures. How do you maintain brand consistency through the transition?
I have been through multi mergers and on both sides of them. The best way to maintain brand consistency is to first be clear about your brands vision with the merger. It is also important to treat all members of each company with respect and dignity during the merger. Brand consistency comes from the entire company at all levels. When the company with the power comes into the company being "merged" and disrespect them the brand culture becomes toxic quickly. That disrespectful unprofessional behavior might not cause immediate damage to company culture but in the long term it will.
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Your team is facing limited resources. How can you spark their creativity to think outside the box?
I would first eliminate the overused and outdated "out of the box" term. No one does thier best work or rises to a challenge when approached with an inauthentic catch phrase. Once you've spoken to your team frankly and authenticity about the challenges they face, I would encourage beginning with any idea and ask each person to build on it until something emerges. It may take more than one session but eventually a solid idea will form from building on ideas.
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You're facing conflicts in your merchandising project team. How can you navigate towards a resolution?
Begin with a conversation with where the team agrees. Presumably, the team agrees they want the Merchandising Project to be successful and how success is defined. Move onto how each team member sees achieving success building on where they intersect. Build on the intersecting point that the team likely isn't seeing. If there are no points of intersection, you have a bigger problem and perhaps have assembled the wrong team.
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Here's how you can establish boundaries between work and personal life as a brand strategist.
When faced with multiple tasks that all present as urgent first be kind to yourself. If you feel overwhelmed, briefly step away, get some fresh air, and clear your head. Once you return to your tasks separate them into business-critical, necessary, and nice-to-have. Channel your energy on what is business-critical and remember you will do your best work when your energy is focused.
Activity
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While our vulnerable populations are struggling, our politicians and their well-connected individuals are prioritizing their own interests and those…
While our vulnerable populations are struggling, our politicians and their well-connected individuals are prioritizing their own interests and those…
Liked by Steve Petersen (He/Him)
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Bursting Through creates change through the power of storytelling and community building. It is a distinctive platform that produces compelling…
Bursting Through creates change through the power of storytelling and community building. It is a distinctive platform that produces compelling…
Shared by Steve Petersen (He/Him)
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We at Neiman Marcus Scottsdale take pride in visually showcasing art and fashion.
We at Neiman Marcus Scottsdale take pride in visually showcasing art and fashion.
Liked by Steve Petersen (He/Him)
Experience & Education
Licenses & Certifications
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Certified LGBT Business Enterprise
The National LGBT Chamber of Commerce
Volunteer Experience
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Volunteer Victims Advocate
The LGBTQ Center of Southern Nevada
Human Rights
I'm proud to have become a volunteer victims advocate through the CAN (Center Advocacy Program). I'm able to work three shifts a week, one in person and two on the hotline. It is an amazing program and I'm honored to be a part of it.
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Devilery with Dignity Driver. Clinic Volunteer. Event support.
The LGBTQ Center of Southern Nevada
Human Rights
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Volunteer, HIV Clinic Volunteer,
The LGBTQ Center of Southern Nevada
Civil Rights and Social Action
Check in clients at front desk of clinic and manage the patient flow.
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More activity by Steve
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#LGBTQAlly #AllyshipAwakenings #BurstingThrough #SocialChange #Storytelling #DiversityandInclusion #QueerCommunity #SupportLGBTQ #NetworkForGood…
#LGBTQAlly #AllyshipAwakenings #BurstingThrough #SocialChange #Storytelling #DiversityandInclusion #QueerCommunity #SupportLGBTQ #NetworkForGood…
Shared by Steve Petersen (He/Him)
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#LGBTQAlly #AllyshipAwakenings #BurstingThrough #SocialChange #Storytelling #DiversityandInclusion #QueerCommunity #SupportLGBTQ #NetworkForGood…
#LGBTQAlly #AllyshipAwakenings #BurstingThrough #SocialChange #Storytelling #DiversityandInclusion #QueerCommunity #SupportLGBTQ #NetworkForGood…
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Couldn’t be more proud of my Beauty Advisor Brianna Senior creating social media content for Doctor Dennis Gross! ✨🧡 🚨 Check out her reel on…
Couldn’t be more proud of my Beauty Advisor Brianna Senior creating social media content for Doctor Dennis Gross! ✨🧡 🚨 Check out her reel on…
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Through #Allyship and connecting on a human level there is nothing we cannot accomplish. #Together we create the workforce and the world we all want…
Through #Allyship and connecting on a human level there is nothing we cannot accomplish. #Together we create the workforce and the world we all want…
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#Allyship is an principal part of the #LGBTQ+ experience but the Ally voice is rarely, if ever, heard. Bursting Through tells real, relatable…
#Allyship is an principal part of the #LGBTQ+ experience but the Ally voice is rarely, if ever, heard. Bursting Through tells real, relatable…
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Join the Bursting Through social change storytelling movement to learn about active allyship, connect with other Allies, and experience new ways of…
Join the Bursting Through social change storytelling movement to learn about active allyship, connect with other Allies, and experience new ways of…
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Join us for an inspiring event featuring distinguished speakers and thought leaders who are at the forefront of advocating for a more just and…
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