“Sarah is a proven leader in marketing. She knows how to create marketing that produces measurable results, and she has a wealth of experience working with clients to develop their personal brands. Her expertise in creating and implementing a personal brand will help you to reach your target audience—and she is adept at identifying the best possible medium for each message.”
About
Activity
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At e.l.f., we are passionate about fueling the next generations of leaders. Today is National Intern Day, so what better time to celebrate all our…
At e.l.f., we are passionate about fueling the next generations of leaders. Today is National Intern Day, so what better time to celebrate all our…
Liked by Sarah Daniels
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It's a fall-flavored summer. That's right, folks: three brands are rolling out their pumpkin spice products in August. Your thoughts on the trend?…
It's a fall-flavored summer. That's right, folks: three brands are rolling out their pumpkin spice products in August. Your thoughts on the trend?…
Shared by Sarah Daniels
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We specialize in placing mid- to senior-level executives in Beauty, Lifestyle and Wellness. Our rigorous evaluation process ensures every candidate…
We specialize in placing mid- to senior-level executives in Beauty, Lifestyle and Wellness. Our rigorous evaluation process ensures every candidate…
Liked by Sarah Daniels
Experience & Education
Licenses & Certifications
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VMware Education Champion - Level One
VMware
IssuedCredential ID https://www.youracclaim.com/badges/d99d5bf1-2b80-4f63-80c6-2176fcc2aa20/linked_i
Volunteer Experience
Projects
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Content Marketingfor Beauty, Cosmetics, Health, Wellness, and Luxury Lifestyle
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I wake up every day to a canvas of endless possibilities, where creativity meets strategy in the exciting worlds of beauty, cosmetics, skincare, health, wellness, and luxury.
I craft stories that enchant, captivate, and speak to the soul of your brand. Consumers aren’t just buying your products; they’re investing in rituals and moments to transform their lives. They're not interested in features or FDA monographs; they’re inspired by emotions, aspirations, and the promise of luxury. The…I wake up every day to a canvas of endless possibilities, where creativity meets strategy in the exciting worlds of beauty, cosmetics, skincare, health, wellness, and luxury.
I craft stories that enchant, captivate, and speak to the soul of your brand. Consumers aren’t just buying your products; they’re investing in rituals and moments to transform their lives. They're not interested in features or FDA monographs; they’re inspired by emotions, aspirations, and the promise of luxury. The focus is on your meticulous creation processes, rare ingredients sourced from the remote corners of the world, advanced technologies, and unparalleled experiences.
This is the excitement of content marketing, extended to every corner of your content strategy and creation, including:
Product naming and copywriting
Social media presence and posts
Advertising concepting and copy
Ghostwriting and thought leadership
Marketing and branding consulting
And so much more
Strategy drives all of my decisions. I dive into the analytical side, studying your past campaigns, scrutinizing engagement metrics, and identifying what resonates most with each audience you target. I get to test different messages, iterate on ideas, and watch as your brand’s presence grows stronger and more influential. This data-driven approach refines the strategy, ensuring that every piece of your content is both beautiful and effective.
When the campaign has been launched, we've not only reached a target audience but also connected with them on a deeper level. The creativity in this world didn’t just generate leads; it established awareness, improved retention, boosted engagement, enhanced positive sentiment, and maximized revenue, reach, and profit. New customers will find you, know you, like you, and buy from you—over and over again.
In the world of beauty and luxury, I am more than a marketer; I’m a creator of dreams, a builder of narratives that linger in the hearts and minds of consumers.
Recommendations received
21 people have recommended Sarah
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🔥 What a whirlwind few days at Cosmoprof North America Vegas with the best beauty team in the biz! Liz Bonofiglio Reaney Anna Mayo Andrew Yeager…
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Here’s how you can actually help friends and folks get interviews and land jobs—because everyone wins when you do 😌 ⚡️Pass along referrals to…
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I'm excited to announce that I'll be speaking again at Content Marketing World, the largest content marketing event of the year, this October. Join…
I'm excited to announce that I'll be speaking again at Content Marketing World, the largest content marketing event of the year, this October. Join…
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