Nate Miller

Our teams produce some of the best content you'll find on LinkedIn. The content in this eBook is foundational for those working with retailers or even retail curious. Check out the expert tips here: https://my.ugc.bz/Av9GxU

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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Check out Jeff Snyder sharing how brands can benefit from insights rooted in empathy with personalization

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How do you drive incremental value as a marketing leader? Take small opportunities and make them big. In this case -- make it black, make it limited edition, make it METAL. Other grills don't look like this, don't get pitched like this, don't sound like this. Thats the point. #brandmarketing #innovation #productmarketing #advertising #brand https://lnkd.in/eMJcudNu

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RETAIL MATTERS TO BRANDS. Successful retailers have spent years cultivating trusted relationships with shoppers. Building loyalty. Delivering value. Creating experiences. And that loyalty translates into shared opportunities for brands to inspire those shoppers. Thanks to ADWEEK's Kathryn Lundstrom for profiling Kroger Precision Marketing in this article. In 2024, you’ll see us continuing to expand our list of media partners and capabilities. We’re committed to being channel-agnostic to empower brands to reach shoppers wherever they are spending time. And we’re continuing to lead on new measurement capabilities to give brands a near real-time view into how their ad spending is impacting business outcomes like household penetration and incremental sales. The future of commerce is dependent on more meaningful experiences and messages. We’re proud to be on this list of retailers making it happen! #KrogerprecisionMarketing 84.51˚ #retailmedia #CPGmarketing

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Smaller retailers that have stores and a digital business need to leverage a unified database, a CDP, a data warehouse; call it what you will in order to activate audiences for email, SMS, direct mail, paid media and other marketing tactics. And, CDP’s come in all flavors. For those brands less than $100 million and a split between digital and owned retail, who are the key players that you are working with and liking?

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Learn how Best Buy is leveraging Adobe Experience Cloud to streamline content management and improve speed to market. With Adobe Experience Manager and Adobe Workfront, Best Buy has unlocked reducing time spent on iconic launches by 83%: ✨ Efficient Content Delivery: Best Buy now uploads product images, all different SKUs and content to the website in hours, a task that previously took days. 💯 Enhanced Personalization: Adobe Experience Manager enables personalized content delivery across different channels, ensuring relevance for customers. ⏱ Significant Time Savings: what once required a team of four working 15 hours now takes a single person just 2.5 hours, thanks to streamlined workflows. 🤝 Improved Collaboration: Adobe Workfront facilitates faster creative approval processes and task management, boosting efficiency and reducing time spent on iconic launches by 83%. https://lnkd.in/d5nMRtXP #retail #retailmarketing #contentsupplychain #digitalmarketing #ecommerce

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I recently talked with someone much smarter than me. He shared insights about what moves the needle for big direct-to-consumer brands like Gartner Supply, King Arthur Baking, and Husqvarna. Creating products customers love isn’t about guessing what they need—it’s about listening to them. User-centric product development is the key. It’s all about focusing on: • Customer needs • Preferences • Continuous feedback loops By integrating customer insights into the development process, we can continuously refine and improve. A perfect example? The “bake mode” feature on King Arthur’s website. Simple, user-friendly, and it significantly  enhances the customer experience. Take Husqvarna. They target “prosumer” clients with premium content tailored to intermediate and advanced users. They know their audience isn’t made up of beginners, so they craft content that speaks directly to more experienced users. This approach builds trust and loyalty, making Husqvarna the go-to brand when these customers are ready to upgrade their equipment. Another personal example: we recently bought a bed from Thuma. The assembly was straightforward, with clear instructions on the box. This ease of use reinforced our positive perception of the brand. When you prioritize user-centric design, magic happens: • Products resonate with the audience • Loyalty is fostered • Engagement is driven It’s not just about building products. It’s about building relationships and solutions that truly matter. How do you ensure your products meet customer needs? #UserExperience #CustomerCentric #ProductDevelopment

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Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

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Here's a good success story on using impressions locally. https://lnkd.in/gKpAuWH3

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22 Genes Marketing at The Car Wash Show last week learning, connecting and spending time with one of our favorite client groups. At 22 Genes we support marketing strategy and execution for companies looking for an unbiased, experienced group of traditional, digital and local marketing pros. Reach out and let’s talk about you’re needs and how we can help 😃 #marketing #marketingprofessionals #nationwidemarketing Joe Sciara

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Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

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As a shopper, ya can't convert me if ya don't know me. It's as simple as that. We're breaking down *shopper identification* so retail marketers not only understand the implications of doing it right but they know HOW to do it right. Check it out ➡

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Lot's of great information in this article featuring the Digital Experience team at 9Rooftops!

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Data should sit at the center of your entire marketing strategy. -- Helping you understand the behaviors and media consumption habits of your target audience -- Providing insights on how your ads are delivering and giving you an opportunity to optimize your campaign -- Which in turn drives insights and opportunities for future initiatives I really enjoyed this conversation with Chris Oberholtzer, Broadcast and Digital Media Director at Rooms to Go, where we dive into how data informs their marketing strategy, how transparency is paramount when evaluating media partners, and why we need to challenge the data in order to make better decisions. If you want to listen to the conversation, click here to view the on demand version of the webinar: https://lnkd.in/e3q6Dd2t #data #ctv #SpectrumReach

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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