How do you drive incremental value as a marketing leader? Take small opportunities and make them big. In this case -- make it black, make it limited edition, make it METAL. Other grills don't look like this, don't get pitched like this, don't sound like this. Thats the point. #brandmarketing #innovation #productmarketing #advertising #brand https://lnkd.in/eMJcudNu
As a guy with a Weber, Traeger, Camp Chef, and Oklahoma Joe…I may have to add recteq to my list next ;)
Love it!! This ad got me ‘fired up’!!
Marketing Leader | Brand Storyteller | Team Builder
1moProps to the team who helped bring this vision to life --> PRODUCT Ben Lesshafft CREATIVE GENIUSES Shannon Mitchell Joshua Bailey Taylor McKnight Leah Prescott Devin Johnson Matthew Acosta CULINARY EXPERTS Jody Flanagan Chef John Greg Mueller WCMC, CEC, CCA, AAC CRITICAL ECOSYSTEM SUPPORT Jacqueline Cobb Michael Bragg Alexandra (Sasha) Lowndes Karen Hsiao-Ching Lo Ammen Ammen Zach Pitcher