Nate Scudieri

Shifting Budget Spend To Keep Business Coming In -What if you followed Kellogg’s example and looked at economic downturns not as a reason for austerity, but as an opportunity to differentiate your business? Here’s why you should put resources into marketing—and how to do it. #DonnaBender

Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc

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Did you know that 42% of consumers still prefer paper bills? From the ease of review to friendly payment reminders, paper isn't going anywhere just yet. Enhance their experience with the insightful tips in our blog post. Dive in! 👉 https://lnkd.in/gbV6w589

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Foodservice marketers: check out our free e-book with the 10 essential tips specific for the challenges you face.

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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Curious about what drives consumer purchasing decisions? Check out our latest article to rethink your marketing funnel and boost your strategy! https://hubs.ly/Q02B1p5f0 #MarketingInsights #ConsumerBehavior

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Check out Jeff Snyder sharing how brands can benefit from insights rooted in empathy with personalization

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Learn how you can utilize AI in your bank’s marketing to produce meaningful customer engagement. Join us in our free webinar and get valuable tips from a leading expert in the bank marketing field. 🤘Eric Cook, MBA https://lnkd.in/eph58xrU #bankmarketing #aimarketingwebinar #aibankmarketing #aimarketing #bmc4banks

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There’s a reset going on in consumers’ minds. 🧠🧠🧠🧠 Consumers have absorbed news about inflation 💸💸💸 and have been willing to pay more for the goods that they want, particularly in food, beverage, and personal care — but there are signs of even more price resistance and shifts in buying habits. So it's no surprise that companies are reducing staff. And the first departments getting hit are creative and marketing - the primary fuel for your sales "machine". Here’s the thing: Your internal team may be gone (or a lot smaller than it used to b), but the work, the marketing initiatives, the expectations -- are still there. When internal resources disappear and the folks who are left, have a 4x workload, how do you get it done????? Find out why now is the time to make some bold moves, and how to use strategic partners like Retail Voodoo to pivot quickly while managing your budgets. https://lnkd.in/geywhW2y #inflation #partners #marketing #design #strategy #CPG #packaging #foodandbeverage #personalcare #retail #retailvoodoo

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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Combining the tangible impact of print publications and the personalized touch of direct mail campaigns not only diversifies your outreach but also adds a memorable dimension to your brand's presence. An effective mix of these strategies ensures your message resonates across generations, making for a marketing plan that is as versatile as it is impactful. Learn more: #directmail #marketing https://lnkd.in/egjA9rqe

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5 Promotional Products that Give Back -Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. #DonnaBender

Selling your business is a big decision and getting the right professional help is critical to navigating the process and getting maximum value. Thanks Brendan Menapace, for including me in this informative M & A article. https://lnkd.in/gFvNEhKW

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Here's a good success story on using impressions locally. https://lnkd.in/gKpAuWH3

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Are you a local business owner struggling to reach and engage your target audience? Check out this informative blog post, which explains the power of cross-channel marketing: @andrepalko

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Looking to understand your customers thoughts and sentiments on the economy? This is very insightful. #customerinsights #retailmarketing

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