Miranda Schmalfuhs

With more consumers doing their own health research and verifying the accuracy of what they read, healthcare communicators have the duty to ensure the trustworthiness of the content we create. #copywriting #communications #healthcare #mhealth

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Explore NoeticInsight’s Services NoeticInsight connects marketers, researchers, and medical affairs teams with doctors and experts in their specific fields. It results in real-time data and insights that can make all the difference in your next project. #MarketResearch #MedicalAffairs #Research #MedicalResearch

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To be seen in top-tier media, pitching relevant subjects is essential. Businesses can reach audiences worldwide by offering journalists and reporters information that brings value to these publications. Learn more from Greg Linnelli, account strategist at Otter Public Relations, as he shares tips on how to get your pitches noticed. #mediarelations #contentmarketing #marketingtips https://trib.al/M89Dokj

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Choosing a PDF editor is a lot more nuanced than you might think. Different PDF editors have different capabilities, and you want to select the product that works for your organization based on your company’s needs. Some organizations might be able to get away with using a free version of a PDF editor that lets you edit and make comments. However, others might need a more robust editor that offers password protection, e-signatures or the ability to redact sensitive information. Whatever you need a PDF editor for, be sure to ask yourself these seven questions before choosing a PDF editor for your organization. 👇 https://lnkd.in/gwphx_Tz #pdf #editor #blog #learnmore #techtips #itsupport

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AI, equity, policy and reproductive rights are at the forefront of issues for communicators. PRWeek's Agency Business Report dives into healthcare trends and how PR pros are navigating these challenges. https://brnw.ch/21wKNdQ #agencybusinessreport #healthcaretrends #prstrategy

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Ever wonder what your publications content could be worth? We put together our top 8 key factors to consider, offering you a quick guide on how to price out your content for licensing. #contentlicensing #monetizecontent #publicationrevenue

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Being "PRepared" can boost your organization's reputation and build strong relationships with journalists. In our latest blog, Jenn shares tips in communications and PR strategies. Read it here: https://bit.ly/3Vf0cxb

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Are you interested in reaching consumers based on their political inclinations? Despite 18% of Americans sourcing their political information from social media, they tend to have lower political knowledge. Conversely, individuals who rely on print media are more likely to be well-informed and educated. Ameribase Digital offers on-demand Print Media Audiences tailored to those who prefer either left-leaning or right-leaning news sources. These audiences are fully compliant with privacy regulations and are perfect for political organizations, as well as print and mainstream news companies aiming to execute marketing campaigns across various platforms including direct mail, email, social media, mobile, CTV, gaming, digital, and audio. #PoliticalMarketing #PrintMediaAudiences #ConsumerTargeting

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Standing out requires offering content that is not just informative but truly valuable. Enhancing your message with compelling data, engaging visuals, or unique insights can help capture more attention. High-resolution photos, videos, and infographics significantly boost the chances of media coverage, with one in three journalists seeking high-resolution images and one in four preferring videos. Remember, the more value you provide, the stronger your relationships with both the media and your audience will be. #PublicRelations #PRTips #MediaRelations #CommunicationStrategies

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We're having so many conversations around advertising and campaign measurement. We get it, if you're spending and investing your money in any form of marketing, how do you track and understand the true measurement and value? Campaigns using unified measurement approaches can see up to 30% improvement in media efficiency: https://lnkd.in/dsddGYba. You don't have to agree with us, but making confident marketing decisions and maximising media investments is key for success and growth. #marketinginsight #brandbuilding #datadrivenmarketing #ROI #dataandinsights #Creativeagency #creativemarketing #advertisingagency

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Gen Z's social media usage isn't just about memes or endless scrolling—it's a journey of self-expression and community building. To connect and engage with your audience effectively, it is crucial to understand the evolving landscape of social media. Drawing on the Pew Research Center's recent survey on social media usage, Digital Marketing Manager Morgan Goldstein presents a digestible breakdown of the latest social media trends and how they impact advertising strategies in our recent blog. Check it out here: https://lnkd.in/gnySqVks

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#DigitalAdvertising delivers a precise method for getting in front of audiences you want to reach, but to achieve your goals requires an attention to detail and commitment to connecting all the dots well in advance of launching your campaign. This episode of Minute with Messaging provides six essential steps for planning a successful digital campaign. https://bit.ly/4c4A8eF #DigitalMarketing #Communications #Strategy

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