M Health’s Post

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With more consumers doing their own health research and verifying the accuracy of what they read, healthcare communicators have the duty to ensure the trustworthiness of the content we create. #copywriting #communications #healthcare #mhealth

  • The Forbes Communication Council has urged healthcare communicators to adhere to the 3 R's: 

-Rigor in research
-Relevant resources
-Resonance with the intended audience

M Health aims to add a few more Rs:
-Responsible to ensure copy is clear and free possible misinterpretation
-Respectful using human-centered language
-Reasonable, fair, and balanced
Mark S. Wallin

Commercialization at Lifeguard Health Networks, Inc.

1mo

Critical topic today...

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