Steven Millman

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris.

Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces.

The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting… Show more

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris.

Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces.

The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting both the opportunities and ethical challenges that come with such transformative technology.

Don't miss this deep dive into how AI is reshaping not just marketing strategies but also the very fabric of digital engagement. Show less

Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionize business practices beyond mere efficiency improvements.

The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with… Show more

Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionize business practices beyond mere efficiency improvements.

The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers.

Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing. Show less

Panel Chair

Generative AI (GenAI) and Large Language Models (LLMs) have reached a point in their development where they have become tools so powerful, they will quickly become too important to ignore. Proper use can drive greater efficiency, productivity, better automation and even become new revenue drivers, according to this concise, how-to guide. It describes best practices and potential pitfalls in data privacy and security, protecting IP, oversight and more.

In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata.

The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation.

Steven and Dom discuss recommendation systems, AI as a service vendors, and the future trends of AI in various industries. They touch on the importance of ethics, team dynamics, and the… Show more

In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata.

The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation.

Steven and Dom discuss recommendation systems, AI as a service vendors, and the future trends of AI in various industries. They touch on the importance of ethics, team dynamics, and the environmental impact of AI.

If you're interested in learning about the benefits and challenges of AI, as well as its potential impact on society, this episode is a must-listen. So, grab your earbuds and get ready to learn! Show less

This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models.  

So you might ask yourself ‘why do we need even more?’ Here's why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you've got those who are saying AI is the future and will make all marketers redundant. On the other you've got those… Show more

This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models.  

So you might ask yourself ‘why do we need even more?’ Here's why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you've got those who are saying AI is the future and will make all marketers redundant. On the other you've got those saying AI has no place in marketing because it’s an art, not science.  

It may be boring, but as is so often the case, the truth is neither black nor white. The truth is in the grey zones. And that’s what we explore in this episode.  Show less

Episode Description

This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip to the UK to talk about the ethics surrounding data use in Marketing.

In the episode:

Understand different types of data (first, third, zeroth, proxy etc) and where risks lie
Find out why governments struggle to legislate data
Hear how businesses should balance legal and ethical standards of data use… Show more

Episode Description

This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip to the UK to talk about the ethics surrounding data use in Marketing.

In the episode:

Understand different types of data (first, third, zeroth, proxy etc) and where risks lie
Find out why governments struggle to legislate data
Hear how businesses should balance legal and ethical standards of data use always remembering that trust matters most
Discover how businesses choose which compliance framework to adopt when communicating globally
Learn how Dynata's massive first party data panel means they can support targeting without using IP address tracking Show less

On December 1, 2022, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey on interest in job changes, the role of company culture, corporate social responsibility, and attitudes towards going back into the office—following up on a survey conducted this past spring on workplace satisfaction, transition issues and the Great Resignation. Experts in staffing and retention revealed how our industry’s workforce has changed in just six months and discussed… Show more

On December 1, 2022, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey on interest in job changes, the role of company culture, corporate social responsibility, and attitudes towards going back into the office—following up on a survey conducted this past spring on workplace satisfaction, transition issues and the Great Resignation. Experts in staffing and retention revealed how our industry’s workforce has changed in just six months and discussed the implications of the results for the advertising and research industries. Show less

Web 3.0 is coming. The advent of blockchain technology and token based economics are going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet. Particularly because cookies are on death row!

I wanted to find out what the future looks like and Sophy Norris put me in touch with the amazing Steve Millman from Dynata. Steve was an amazing guest. I don't think I've learned more in a podcast studio ever.

If you have anything to do with… Show more

Web 3.0 is coming. The advent of blockchain technology and token based economics are going to fundamentally redefine how users surf the Internet and how advertisers sell on the Internet. Particularly because cookies are on death row!

I wanted to find out what the future looks like and Sophy Norris put me in touch with the amazing Steve Millman from Dynata. Steve was an amazing guest. I don't think I've learned more in a podcast studio ever.

If you have anything to do with marketing, you need to listen to Steve talk cookies and about the amazing innovations Dynata are bringing to market to help those of us who sell do our jobs more effectively. Show less

Describes the meaning of zeroth party (and other kinds of) data, how the term is used and how it's misused.

There are three critical factors to consider in selecting the appropriate sample size for your research.

comScore conducted research to examine the branding effectiveness of digital display ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

Key findings from the study can be summarized as… Show more

comScore conducted research to examine the branding effectiveness of digital display ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

Key findings from the study can be summarized as follows:

Display ads on DCN premium publisher sites had an average of 67% higher brand lift than non-DCN publishers, confirming that premium sites deliver premium performance.
Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend.
Premium publisher effectiveness is driven in part by higher viewability rates which include lower levels of invalid traffic. Show less

Provided a novel approach to measuring the latency of a digital ad campaign - how long the campaign remains effective in the mind of the viewer.

See a video of the presentation at: https://www.youtube.com/watch?v=H6LwnVbrDc0&t=13s

Established a methodology for determining how effective a digital ad campaign would have been at any value of viewability as defined by the MRC.

View the presentation at https://www.youtube.com/watch?v=ii7o1jvlWIE