Albuquerque, New Mexico, United States
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About
Articles by Eldaa
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Confessions of a Market Researcher: Firestorms are hard to predict!
Confessions of a Market Researcher: Firestorms are hard to predict!
By Eldaa Daily
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Confessions of a Market Researcher: Seltzer Wars!!!
Confessions of a Market Researcher: Seltzer Wars!!!
By Eldaa Daily
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Confessions of a Market Researcher: I Don't Tell Stories
Confessions of a Market Researcher: I Don't Tell Stories
By Eldaa Daily
Activity
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Nothing quite captures our emotions like our favorite sports teams. The highs, the crushing lows—this rollercoaster ride brings us closer to that…
Nothing quite captures our emotions like our favorite sports teams. The highs, the crushing lows—this rollercoaster ride brings us closer to that…
Liked by Eldaa Daily
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I love where I work. 💖 For the past 4+ years, I've had the pleasure of getting to know the expert advisors and internal support team members at…
I love where I work. 💖 For the past 4+ years, I've had the pleasure of getting to know the expert advisors and internal support team members at…
Liked by Eldaa Daily
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🎉 We are beyond excited to announce that Steven Millman, our Global Head of Research and Data Science, has been named the 2024 Hall of Fame Change…
🎉 We are beyond excited to announce that Steven Millman, our Global Head of Research and Data Science, has been named the 2024 Hall of Fame Change…
Liked by Eldaa Daily
Experience & Education
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Dynata
View Eldaa’s full experience
See their title, tenure and more.
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Publications
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Using the elements of moviemaking to drive video advertising impact
Quirk's Media
The authors use a famous VW spot to explore how storytelling and visual language combine to make effective video ads.
Other authors -
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Premium Pods: When They’re Worth It, When Not, and How to Tell
The ARF
See publicationWhile many advertisers research their brand messages, ‘what happens when’ has become vital to complete any ROI equation—especially as options like premium pods and content placement realities take hold and exert surprising influence. This paper includes sharable data and insights on a case study of research innovation of what changes when a branded message is run in premium or a standard pod, and how impactful the entertainment is on performance. This presentation will take on some of the…
While many advertisers research their brand messages, ‘what happens when’ has become vital to complete any ROI equation—especially as options like premium pods and content placement realities take hold and exert surprising influence. This paper includes sharable data and insights on a case study of research innovation of what changes when a branded message is run in premium or a standard pod, and how impactful the entertainment is on performance. This presentation will take on some of the biggest questions in ROI today, tackling the hard issues around the intersection of placement and creative, congruency, the best role for AI, lead position impact, and why goal-oriented attention really matters.
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WE ATTEND SO YOU DON’T HAVE TO: ARF AUDIENCE X SCIENCE CONFERENCE RECAP
AdBytes
See publicationMissed the 2018 ARF AudienceXScience event in June? No need to worry. Ameritest's Eldaa Daily attended and these are her key conference takeaways!
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Memory’s role in creating the future of brands
Quirk's
A comparison of findings from 2009 and 2017 studies sheds light on the nature of advertising, memory and brand-building.
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WHO WERE THE 2018 SUPER BOWL WINNERS AND LOSERS?
Brand Bytes
See publicationSo you watched the Super Bowl, but you payed attention to the game and not the ads. No need to despair. Ameritest's Eldaa Daily has you covered with a great wrap up of inspiring success stories and heartbreaking tales of woe.
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To Montage Or Not To Montage?
MediaPost
See publicationThe montage style can be the most difficult TV ad format to master. Here are some best practices to help your montage ads soar.
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Rubber Baby YouTube Bumpers!
MediaPost
See publicationYouTube is launching a six-second ad format. Is that long enough for advertisers to get their point across?
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Using Music To Create Gold Medal Ads
MediaPost
See publicationThis article looks at the different ways Olympic ads have been enhanced by music.
Organizations
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ARF Creative Council
Member
- PresentThe Creative Council develops guidelines for using research to optimize effective advertising creative by compiling definitions of advertising testing terms and exploring new language, theories, and tools to enhance understanding of how advertising research and data can be used to increase the power of advertising creative.
More activity by Eldaa
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This morning, Albuquerque, NM became the first city in the country to require tribal consultation before development near sacred sites and major…
This morning, Albuquerque, NM became the first city in the country to require tribal consultation before development near sacred sites and major…
Liked by Eldaa Daily
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At Kirtland CU, we take pride in our local roots and personalized services. Serving the communities of Albuquerque, Rio Rancho, and Los Lunas allows…
At Kirtland CU, we take pride in our local roots and personalized services. Serving the communities of Albuquerque, Rio Rancho, and Los Lunas allows…
Liked by Eldaa Daily
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I’m thrilled to share that I will soon be joining the US Marketing Team at the LEGO Group as an Audience Insights & Strategy Manager. I couldn’t be…
I’m thrilled to share that I will soon be joining the US Marketing Team at the LEGO Group as an Audience Insights & Strategy Manager. I couldn’t be…
Liked by Eldaa Daily
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Our Los Lunas team had a great time at the UNM Valencia County Campus with the Upward Bound Program! While engaging with students, we discussed…
Our Los Lunas team had a great time at the UNM Valencia County Campus with the Upward Bound Program! While engaging with students, we discussed…
Liked by Eldaa Daily
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🌈 Celebrating Pride Across Dynata! 🌈 As Pride Month comes to a close, we're thrilled to share photos of our incredible Dynata employees from the…
🌈 Celebrating Pride Across Dynata! 🌈 As Pride Month comes to a close, we're thrilled to share photos of our incredible Dynata employees from the…
Liked by Eldaa Daily
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🔍 📊 The incidence rate is pretty important in market research yet many still find this concept a bit unclear. James McClain, Director, of Account…
🔍 📊 The incidence rate is pretty important in market research yet many still find this concept a bit unclear. James McClain, Director, of Account…
Liked by Eldaa Daily
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The sunset is life’s way of saying, “Good job. You survived today. Here’s something pretty.” That’s it. Enjoy. Image: A sunset at Schwabacher…
The sunset is life’s way of saying, “Good job. You survived today. Here’s something pretty.” That’s it. Enjoy. Image: A sunset at Schwabacher…
Liked by Eldaa Daily
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This is a great new offering from Dynata!
This is a great new offering from Dynata!
Shared by Eldaa Daily
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#Pride goes beyond the parade—it's a testament to authenticity. At REDW, we're committed to ensuring everyone feels valued and respected. We stand…
#Pride goes beyond the parade—it's a testament to authenticity. At REDW, we're committed to ensuring everyone feels valued and respected. We stand…
Liked by Eldaa Daily
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It's officially summertime in New Mexico! Our summers here are bright, sunny, and full of local adventure. From picnics in the park to hikes through…
It's officially summertime in New Mexico! Our summers here are bright, sunny, and full of local adventure. From picnics in the park to hikes through…
Liked by Eldaa Daily
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