Bill Harvey

What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

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We've curated a list of essential tips to elevate your survey game and ensure impactful results. Take a look at 9 tips to help guide you towards survey success while offering important considerations when creating and implementing surveys. Download now!

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Pricing strategy is critical, especially in this economy. Thank you to Beth Horn for sharing her expertise on this important topic. #strategy #pricing #consumerinsights

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Addressing a Black Hole in Textual Analysis: Understanding Metaphors for Better Insights http://dlvr.it/T9zNfh #AMA #Marketing #Advertising

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How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes http://dlvr.it/T887gm #AMA #Marketing #Advertising

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How is your team tracking the #Streaming #Video Market? Check out Parks Associates 2023 coverage from our streaming service https://lnkd.in/gHgpjC4G #research #data #video #streamingwards  

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Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI

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Building a panel for research can save you money by targeting niche audiences. help economize by paying once for recruiting a respondent that will live on in your research journey. Learn more: https://lnkd.in/e79ctMbj

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This article is one of the best I’ve seen about how measure the effectiveness of your websites in an actionable and intentional way. Measure the right things for you that will help you make well-founded inprovements to your content so that it reaches all the right people… #measurement #metrics #insight

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Parks Associates industry #research provides incredible insight on the #future and past developments in video and broadband. check out this new research -- ATSC 3.0: Impact and Opportunity for Video Services Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time #streaming content over IP than watching broadcast video or video delivered via #legacy #payTV methods. ATSC 3.0, the next generation of broadcast technology, built on #IP, opens new possibilities to broadcasters and has the potential to transform the video market. This report details shifting #video consumption habits, provides an overview of #ATSC3.0, and profiles leading #broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players. AVAILABLE FOR PURHCASE - ask Jason Paris how you can get this #research or buy online today: https://lnkd.in/gmK_ZbQp

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Do you know the current #NetPromoterScore for your brands and your competitors' brands? Want to *always* be up-to-date without blowing your budget? Subscribe to #Promoters On-Demand - Pollara Strategic Insights' *monthly* #NPS® tracking dashboard, and you'll always be in the know with monthly updates to an always-on, secure, and interactive tracking dashboard. Just $11,000 for 12 months of tracking! See our prospectus for more details: https://buff.ly/3QcxkUn. Contact me if you have any questions or want to discuss how to make #PromotersOD work for you. #mrx #likelihoodtorecommend #recommend #recommendation #gamechanger #promoters

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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In my latest piece for Ad Age, I examine what is holding more consumers back from investing in cryptocurrencies.

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Conventional wisdom suggests that lipstick sales go up when times get tough, as consumers seek small, affordable luxuries during economic downturns. However, the current economic landscape presents unique challenges that may disrupt this long-held notion. Today's consumers face a "perfect storm" of financial pressures. High debt levels coupled with housing affordability issues, are causing many to reassess their spending priorities. New data from Ipsos' Cost of Living Monitor shows the proportion who are finding it difficult is as high as it’s been in the last two years in Canada, US, Australia, and Italy. Access the full results here. Ipsos in Canada https://lnkd.in/g346Z78B

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This white paper assesses challenges for advertisers in a fragmented media landscape and how advertising is evolving to accommodate new ad-supported streaming models and privacy practices for a future that is better coordinated, transparent, engaging, and targeted. read more - developed with Adeia https://lnkd.in/d7kHJfq2 #streamtvshow #marketing #research #future #media #advertising

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Excited to be with my colleague Natasha Stevens at the upcoming #QuirksNYC conference next week. Please reach out to either of us to learn more about element54 and our new insights convergence platform #Synapse54 Quirk's Media - see you in New York #synapse54 #insights #analytics #dataintegration #dataconvergence

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🔮☕Myth: Market researchers have a crystal ball. ☕🔮Reality: We have data, insights, and a lot of coffee! While it might seem like we have a magical ability to predict trends, the truth is that our "crystal ball" is built on thorough analysis, deep insights, and countless cups of coffee. We delve into data, uncover patterns, and draw actionable conclusions—not through magic, but through meticulous work and expertise. #ResearchRealities #MarketResearchHumor #DataDriven #Insights #BehindTheScenes

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