Michelle Engel

Global Head of Partnership Marketing - Amazon Music

Roswell, Georgia, United States Contact Info
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About

Michelle Engel is the Global Head of Partnership Marketing for Amazon Music. Michelle is responsible for the development, planning and execution of Brand partnership marketing programs. This includes the data based development of strategies for future proofing the brand and cultural story telling with unique partnerships. Most recently, The Global Head of Partnership Marketing at Uber. Before that, Michelle was the Head of Brand Experience for Samsung Electronics America where she lead the development of the brand's Sustainability programs, developed the Influencer strategy, managed the award winning Retailtainment building Samsung 837, and oversaw channels like Social Media. Michelle was recently recognized for her work by Billboard Magazine as a 2019 Branding Power Player.

A trusted leader for partnership management and talent- based programming, Michelle executes unique and innovative ideas for businesses – from startups to Fortune 500 organizations. With over 25 years of cross-industry experience, Michelle has unique insight with talent/influencer partnerships through entertainment as well as brand partnerships through time spent in media and telecom. Michelle is an expert at working closely with data and insights, adding creative thinking and a fresh perspective to organizations, and provides open mindedness and resilience to grow with change and new technologies.
Prior to Samsung, Michelle was at AT&T, where she was Head of E-Commerce for Music and Entertainment and oversaw all digital partnerships and development for apps and web, eCommerce and live music partner experiences. Michelle also held the role of Executive Director, Programming and On-Air talent for CBS Radio Stations in Atlanta, Boston, and Portland. Michelle possesses a Bachelor of Science in Journalism and Broadcast from the University of Florida.

Activity

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Experience

  • Amazon Music Graphic

    Global Head of Partnership Marketing

    Amazon Music

    - Present 1 year 11 months

    Atlanta, Georgia, United States

  • Uber Graphic

    Global Head of Partnership Marketing

    Uber

    - 1 year 3 months

    New York, NY

    I oversee the planning and execution of strategic programming, brand partnerships, and talent and influencer strategies in the US market. With a deep understanding of data based development, I am able to develop integrated strategies for future proofing the brand and telling through the line stories through unique partnerships with brand and talent.

  • Samsung Electronics America

    Samsung Electronics America

    9 years 1 month

    • Samsung Electronics America Graphic

      Head of Brand Experience

      Samsung Electronics America

      - 8 months

      United States

      Responsible for consumer facing experiences for Samsung Electronics America including Digital Creative, Live Events, Channel Marketing, Influencer, Strategic Partnerships, Social Media, and Strategic Brand initiatives like Sustainability and Cross-Brand Marketing programs.

    • Samsung Electronics America Graphic

      Head of Integrated Marketing and Strategic Partnerships

      Samsung Electronics America

      - 3 years 2 months

      United States

      Responsible for cross brand Experience Marketing programs, US execution of strategic partnership Marketing, and Influencer strategy. Work is rooted in data and business KPIs.

    • Samsung Electronics America Graphic

      Head of Music Marketing

      Samsung Electronics America

      - 2 years 1 month

      United States

      Responsible for Strategy and Planning for Music activations, licensing, and label & talent partnerships.

    • Head of Music and Video Content

      Samsung Electronics America

      - 3 years 5 months

      Responsible for Global Licensing and Programming of White Label and Branded Music and Video Applications for Samsung. Managed team and programmed content and licenses for 30+ countries.

  • AT&T Graphic

    Lead Music Services

    AT&T

    - 4 years 7 months

    Greater Atlanta Area

    Daily management of music content sales, development of content strategy, management of content partners and programs, internal stakeholder for music programs and sponsorships, owner of new app development for content sales (HTML5), subject matter expert in music rights and publishing.

  • CBS Radio Graphic

    Program Director

    CBS Radio

    - 11 years

    Boston MA, Portland OR, Atlanta GA

    Director of music programming, management of air talent, hiring and management of air-staff, responsible for programming and marketing strategy, responsible for non-traditional launches of digital radio streams and social platforms, managed Atlanta Falcons Radio Network.

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