Melissa Altobelli’s Post

As more consumers choose to eat at home, they’re seeking bakery products with multifunctionality, variety packs, and single-serve options. 🍞🍩 I recently spoke with @Supermarket News about “Why Artisan Bread Is Carrying Bakery Right Now.”    Read the full story here: https://lnkd.in/gFC_TuCV    #BakeryTrends #ArtisanBread #HomeCooking #SupermarketNews

Perimeter bakery products, particularly artisan breads, are seeing increased sales over center-store breads, fueled by consumer preferences for premium, healthier choices and a desire to recreate restaurant-quality dining at home. 🥖🍞   I’m happy to share insights from my conversation with @Baking & Snack on current bread trends. Check out the full article "Sourdough And Beyond" in the latest issue to learn more!   https://lnkd.in/eiPxGBiw

Amid ongoing inflation, consumers still want to indulge and treat themselves despite tight budgets. Retailers who offer unique bakery items, varying pack sizes, and perceivably healthier options will capture shoppers’ attention and increase bakery volume sales. I recently spoke with Supermarket News about bakery shopping trends. Read more here: https://lnkd.in/gpfUGWYH

Creating pies that broaden the appeal to millennials is a huge opportunity for pie makers. 🥧 I recently spoke with @Craft to Crumb to cover all the latest consumer pie trends for their Q3 mini-magazine. Read “The ‘Pie’s the Limit” here: https://lnkd.in/gG9Vkx28

I’ll be sharing new insights about what’s driving performance in the bakery department during the “State of the Bakery Department” webinar with my colleague @Jonna Parker and @IDDBA next Thursday, Sept. 14 at 11 a.m. CT. We’ll share an in-depth review of the department, and uncover the behaviors, products and flavors that are helping the category thrive. Sign up for the webinar at: https://lnkd.in/ge_wDs2H

As 40% of consumers are trying to eat healthier, better-for-you claims are driving growth in the bread category. I had the opportunity to speak about which health claims consumers seek out within bread and rolls for the July 2023 issue of @Baking & Snack Magazine. Read the story here: https://lnkd.in/gKMw-FYv 

As consumers still grapple with economic hardship, CPG companies should remain equipped with solutions that promote continued volume growth. Sally Lyons Wyatt and I will present market data and analysis surrounding bakery and snack products for SF&WB’s 2023 “State of the Industry: Snack & Bakery” webinar on August 15 at 2 p.m. ET.    Don’t miss out, register today! https://lnkd.in/grgMKmFV   @WeAreCircana @Snack Food & Wholesale Bakery @American Bakers Association