Michael E. Dunn

San Francisco, California, United States Contact Info
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Publications

  • The Marketing Accountability Imperative

    Jossey-Bass

    Today's thorny marketing environment is characterized by media proliferation, audience fragmentation, marketing stagflation, and a daunting measurability divide. All of which has exacerbated the age-old question - which, if any, of our marketing investments are contributing to long-term profitable growth? This book offers a hands-on guide for CEO's, CFO's and CMO's who must grapple with this question.

    Other authors
    • Chris halsall

  • Building the Brand-Driven Business

    Josey-Basss

    In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization understand, live and consistently deliver against its brand promise. Pioneering the idea that building sustainable competitive advantage through brand can be a better way to grow, as long as the organization is committed to delivering it through every product or service experience, every sales or support…

    In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization understand, live and consistently deliver against its brand promise. Pioneering the idea that building sustainable competitive advantage through brand can be a better way to grow, as long as the organization is committed to delivering it through every product or service experience, every sales or support interaction, through every channel and touch point.

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Projects

  • T-Mobile Un-Carrier Transformation

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    By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting business environment, T-Mobile's new CEO declared…

    By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting business environment, T-Mobile's new CEO declared war on the rest of the industry, decrying competitor pricing practices and upending the traditional contract-based business model. This case follows T-Mobile's early steps to transform its market position. I worked with an amazing Prophet team alongside some very talented and committed change agents inside of T-Mobile to lay the strategic and consumer foundation to catalyze this dramatic shift.

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  • E--Commerce at Williams-Sonoma

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    Strategic partner to Pat Connolly and other key Williams-Sonoma executives to spearhead the development of an e-commerce capability and get the first e-commerce businesses launched - Williams-Sonoma Bridal Registry, Williams-Sonoma.com, PotteryBarn.com and PBKids.com. This HBR case study documents the full transformation journey.

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Languages

  • Japanese

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