“Megan is incredibly smart and creative, she has the ability to use her strategic smarts to create content and emotionally engage any community she works with. She was a pleasure to work with and has such a depth of insights back by research and life experience. She is a great addition to any team!”
About
culturally driven, creative strategist on a mission to solve problems and make brands as…
Activity
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BREAKING: Client With $35k Production Budget References Million Dollar Nike, Pepsi Spots As Examples Of What She’s Looking For
BREAKING: Client With $35k Production Budget References Million Dollar Nike, Pepsi Spots As Examples Of What She’s Looking For
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72andSunny AMS + Feeld are doing a takeover of Amsterdam inviting people to fuck around...and find out. Because how else are you going to figure out…
72andSunny AMS + Feeld are doing a takeover of Amsterdam inviting people to fuck around...and find out. Because how else are you going to figure out…
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I've been following Ian Pierpoint and some of the Further&Further team for quite a while and really enjoying the work they are doing. Sometimes I…
I've been following Ian Pierpoint and some of the Further&Further team for quite a while and really enjoying the work they are doing. Sometimes I…
Liked by megan weisenberger
Experience & Education
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Further&Further
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Volunteer Experience
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Strategist
Strategy for Good
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Honors & Awards
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Marketer of the Quarter
General Mills
Honored with the Marketer of the Quarter award for my work in dreaming up a Hamburger Helper food truck, and then making it a reality.
Faced with the problem of how to make a tanking brand relevant again, we decided to hit the streets and get people to try the product they'd relegated to the back of their brain as "that weird boxed dinner from the 70s". In four months, across 18 different cities, we handed out over a million samples, threw street parties, and celebrated the real people…Honored with the Marketer of the Quarter award for my work in dreaming up a Hamburger Helper food truck, and then making it a reality.
Faced with the problem of how to make a tanking brand relevant again, we decided to hit the streets and get people to try the product they'd relegated to the back of their brain as "that weird boxed dinner from the 70s". In four months, across 18 different cities, we handed out over a million samples, threw street parties, and celebrated the real people who are actually quite proud of making and eating Helper.
I was in charge of building enthusiasm and anticipation through social media, and of creating interesting content around the people we met along the way.
Mainly, I was just excited to be too tall to ever wear the "Lefty" mascot costume.
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3 people have recommended megan
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According to economists during the pandemic, 2024 was supposed to be the start of the roaring 20s, the economy would be booming and we'd all be…
According to economists during the pandemic, 2024 was supposed to be the start of the roaring 20s, the economy would be booming and we'd all be…
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🧐 Still digesting my first RADAR Campfire about ‘Sports as Culture Fuel’ poking at ‘What role do sports play for more inclusive futures?’ 🥊 This…
🧐 Still digesting my first RADAR Campfire about ‘Sports as Culture Fuel’ poking at ‘What role do sports play for more inclusive futures?’ 🥊 This…
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I had an interview with a foreign-based recruiter today. He asked me “what have you been doing for the last eight months?” I replied, “I’ve been…
I had an interview with a foreign-based recruiter today. He asked me “what have you been doing for the last eight months?” I replied, “I’ve been…
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And to swampy, steamy, splendid Savannah we go.
And to swampy, steamy, splendid Savannah we go.
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🚨Come to DrinkedIn. 6pm, Thursday the 25th in Soho. The Blue Posts, Berwick Street.🚨 There will be much rejoicing and tales will be told. What…
🚨Come to DrinkedIn. 6pm, Thursday the 25th in Soho. The Blue Posts, Berwick Street.🚨 There will be much rejoicing and tales will be told. What…
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Hi, friends. I'm in London all of next week, if anyone's in the mood for a coffee or "the pub". <3
Hi, friends. I'm in London all of next week, if anyone's in the mood for a coffee or "the pub". <3
Posted by megan weisenberger
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