Matt Troy

Typical email promoting the latest analyst report: “Download the report and find out why other people think we’re so great.” when it should be: “Download the report and find out how [Analyst Firm X] ranked the top 6 solutions in [our product category].” No-one wants to know why some analyst thinks your product is so wonderful.  What they MIGHT be interested in is an independent, third-party report that gives an unvarnished assessment of products in your category. Don’t use analyst reports as an excuse for self-congratulation. Sell the value, not the plaudits. #contentmarketing

15

2 Comments

Next blog post is in - and this month we're talking about one of my favorite topics: #ChangeManagement. No matter what anyone says, we have to nail this skill if we want to be successful in RevOps / Marketing Ops >> https://lnkd.in/gdVsjBcC

10

Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

2

Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

2

Cool tool of the week! (no affiliation) Just came across this and I thought it was worth sharing... Retention.com's B2B tool: https://www.rb2b.com/ Basically, the tool provides person-level website visitor information that pushes to slack & other integrations. Why is it cool? The simplicity of this tool is beautiful because it creates event-based data that allows you to connect with visitors on a personal level AND at the right time. Right now it only works for US visitors, but this is an interesting method for pursuing higher-intent leads through enhanced web traffic data! Adam Robinson - Well made, sir. #b2bmarketing #data #leadgeneration

2

📣 Calling all marketers! 📣 Get ready for game-changing insights on the latest industry tactics and trends. Join me and hundreds of creatives, leaders, and innovators at Digital Summit Series Kansas City, May 15 - 16. I'll be talking about the omnichannel customer experience, content that advances the customer journey, and smashing organizational silos. Use my code SPEAKER300 when you register to receive $300 off your pass! And if you're going to be there DM me so we can connect. #smashyoursilos #integratedmarketingplanning

67

4 Comments

Did you know you can find full episodes of MTFW in video format, like this one, with Scott Ritzheimer, founder of Scale Architects on YouTube? I loved his perspective, that business owners don't get a rulebook when they start their company. They write it along the way https://lnkd.in/gTbWr-z4

8

2 Comments

There's nothing tougher to break than a habit. For marketers, shaping consumer behavior isn't an element of our work - it is our work. The process may look different across industries, but there are a few features that are universal. Take just a second to think about your recurring purchases, like grocery shopping, then give this a read. #Marketing #ConsumerTrends #SEO

1

In my latest MarTech article, I discuss the need for substance and style in b2b tech. The key to success is not in the sales pitch but in the product itself. Disregard the flashy features, the technical jargon-filled presentations, and the promises of a one-size-fits-all solution. Instead, we should focus on tools that work seamlessly and exceed our expectations.

5

Periodically auditing your organization’s MarTech stack ensures you use your tools best. In a landscape where new technologies emerge daily, it’s important to understand what you have in place and whether it's still relevant. #b2bmarketing #martech

4

Questions about your Go-To-Market Strategy? We have answers! I'm excited to share that Norden Marketing will be hosting several #free 30-minute GTM feedback sessions, specifically tailored for early-stage founders. Bring your existing plan (or lack thereof, that's okay too!) and burning questions, and leave your session with actionable insights to tailor and optimize your approach. I look forward to helping you grow! #founderresources #freeresource #mentorship #marketing #GTMstrategy

7

2 Comments

Implementing AI strategies doesn't call for a complete paradigm shift – it follows fundamental business principles that apply to most growth or efficiency initiatives. Cherry Bekaert reveals three key areas to consider when choosing the right AI program. https://okt.to/WcZFXl #AIStrategy #BusinessStrategy #Technology #AI

4

Think about your customers…what do you wish you knew about them? You know that they purchased something from you…and that’s probably about it. *What if you knew where else they were active in the marketplace, would that help you launch/carry new products or identify cross-sell opportunities? *What if you knew all of their demographics, interests, and purchase behaviors, would that help you build out personas so you can target/speak to them more concisely? *What if each of your customers had a custom rank and score attached to them, would that help you target your housefile in a more productive way by only marketing to the highest ranking people for a given campaign? Good blog post here on the Data Append topic. It highlights a few of the main benefits (and there are many more) of using data enrichment. Here are my key takeaways: Improved audience modeling and segmentation: Enriching customer data aids in creating more accurate audience models and segments, which can then be used to target the right people with the right marketing messages at the right time. This can lead to acquiring higher-value customers at a better ROI. Identify upsell and cross-sell opportunities: Data enrichment can also help marketers identify customers who are likely to respond to upsell efforts and those who would be interested in specific cross-sell opportunities. For example, a company that sells laptops might use data enrichment to identify customers who have recently purchased a laptop and are also interested in gaming. These customers would be more likely to be interested in purchasing a gaming headset or mouse. Better understand target markets: Appending information like demographics, interests, and purchase behavior can help brands create personas, personalize their marketing messages, and make better-informed media planning and creative decisions. Make better-informed decisions: Having a more comprehensive view of their customers helps marketers identify which marketing channels are most effective, which messages resonate with their target audience, and which campaigns are delivering the best ROI. https://lnkd.in/gRXf-iBy

6

Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

1