Marlowe Beckley

Check out the 4 step exercise at the end of the article. Excellent advice.

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I’m going through an iterative design process with a XFN team right now. We know we’re solving the right problem because we get repeadted validation that the value prop aligns to user needs, but the experience doesn’t provide that outcome in an easy/intuitive way. So we iterate and iterate some more, each time finding ways to better achieve the outcomes we’re targeting. This process is messy. You learn that your initial assumption were off so you lean on failure to improve incrementally. It means as a designer you need to be vulnerable…that it’s not about you providing all “the answers” to your team in a beautifully packaged deck/speck. You need to show what’s “behind the curtain” and bring them along during your process. Show your thinking and learn to interpret feedback. Approach everything as a hypothesis, remain curious, explore and share.

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5 Comments

Which font is best for reading online? What's your take? This is a controversial subject, any subject which involves multiple designers making a collective decision is. I've been through this debate more than a handful of times on redesign projects especially. The data is inconclusive and opposing studies exist. The answer is often "it depends", something you might often here from designers. Here's an interesting study, yet only 1 study, there have been many others. What is your take on this debate? https://lnkd.in/g7DPmd9V

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Check out part 2 on my series: The Four Pillars for Building a Successful Design Team. This is a subject I'm pretty passionate about. A good design team can have a huge impact on a company. I've learned a few things and these are the 4 important focus areas I found give you a strong foundation for building and scaling design teams. #UX #Design #Leadership #DesignTeam https://lnkd.in/ezwbhe9g

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This is such a powerful concept. Leveraging actual data from actual user research to build GPT-based "user impersonators" has the potential to accelerate creativity in the product team and to democratize knowledge of the user in a way that can help non-product people better understand their customers (especially important during onboarding). The interactivity, the ability to ask questions and then follow-ups, is the key. And, of course, this will drive the need for more actual user research, completing the virtuous cycle. #productmanagement #userresearch #productdesign #onboarding

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Fascinating to see how AI is changing the core digital landscape, e.g. SEO

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Great perspective on how both qualitative AND quantitative analysis methods should be used when assessing a government (or any) website. This is a helpful way of thinking as you are working on improving your agency sites in alignment with OMB M-23-22 (Delivering a Digital-First Public Experience). #cx #ux #hcd #digitalexperience RIVA Solutions, Inc.

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2 Comments

Our current AI focus is in creating Generative AI searches that join up the knowledge in innovation communities, understands the subjects within them and the context of users searches, presenting results in a meaningful way and taking users directly to the relevant references. This works for any knowledge that exists digitally, whether it’s in a PDF, a video, a podcast or a webpage. Here is a great technical explanation of the technology we use from the wonderful people over at Pinecone. https://lnkd.in/ecfGCEea #GenerativeAI #Innovation #KnowledgeManagement #SearchTechnology #DigitalTransformation #AIResearch #ArtificialIntelligence #InnovationCommunities #ContextualSearch #Pinecone #TechExplained #TechTrends #DigitalKnowledge #KnowledgeSharing #TechUpdate #AIinAction

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As we witness the growing intersection of UX and AI, I can’t help but think primary customer research will only grow in its importance as a way to differentiate experiences.

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It's heartening to see how many media sites in SpeedCurve's Page Speed Benchmarks have sub-2.5s LCP times! For some of the sites with poorer LCP, perceived #webperf / #ux isn't the issue. They're fast to start render. The main culprit is that the LCP element is just wrong. The takeaway: don't just look at the numbers for your performance metrics. Visually validate them to make sure they're measuring the right things! https://lnkd.in/gG5zEK4u #pagespeed #sitespeed #corewebvitals #webperformance

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Living documents as an AI UX pattern https://buff.ly/3KcOTQG As large language models (LLMs) take the tech world by storm, every product is suddenly sprouting an embedded chat box. But a greater opportunity exists: to weave AI capabilities into more sophisticated UIs.Source: Living documents as an AI UX pattern ()

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We're getting a lot of insight from seoClarity's user search journey feature. Here are some of my favorite ways to use it. https://lnkd.in/gC-5qrWd.

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5 Comments

Learn how Nearform_Commerce can customize your CMS experience with Sanity

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If you thought you could do away with all your content and SEO people now that Google is offering AI generated responses, think again. Unless you're ok with AI telling people to "jump off the Golden Gate Bridge" if they're depressed, "add non toxic glue" to their cooking, "run with scissors" for cardio exercise, and "smoke 3-4 cigarettes a day when pregnant" - I'm not kidding, check out other examples in this article: https://lnkd.in/gWT_vw6T I've spent almost 15 years working in content in some form. It's much more complex than many people think. But I don't need AI to create content, I need it to help solve critical, complex world issues, and I need it to replace the mundane manual labour that humans don't want to do. Leave art to the humans. Art is human connection. And, content is human connection at the core.

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Like many the folks at Knapsack, I was pretty excited to see what Figma was going to announce today regarding design systems connectivity. There is a lot to be stoked about with typography, component metadata, etc. and a lot of great moments (I'm not just talking about the elevator music that was🔥) However, I keep wondering how much engineers (and their managers) are going to be willing to commit to including and maintaining extra code in their repository to be able to them see it presented back to them in Figma. It is an odd cycle. Take a design of a component from Figma, build some code, add specific code to allow you to connect it back to Figma... all to see the thing you built in Figma? This feels like swimming upstream? (obligatory salmon pic attached) Wouldn't it make more sense to just gather data from Figma and put it in the place developers already work? Would love to understand what you all make of this, especially dev voices.

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29 Comments

Interesting read for those of us in the web dev space. There are lots of exciting things happening with AI, but not all of them hit the mark just yet: "Right now, AI tools, especially in the context of UX design, are a solution in search of a problem. There are many problems and points of friction that cause UX designers to be inefficient and unproductive in their work, but working to develop solutions to those problems wouldn’t necessarily lead you to AI."

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To summarize this article, always be willing to learn. Don't become stagnant in your pursuit to improve yourself and those around you. AND don't let your ego get in the way! https://lnkd.in/gKfbTWY8 #learning #leadership #selfimprovment

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For anyone wanting to learn more about how we're working on AI as a design team here at Klaviyo, have a listen to this interview with Alexandra Holness

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