It's heartening to see how many media sites in SpeedCurve's Page Speed Benchmarks have sub-2.5s LCP times! For some of the sites with poorer LCP, perceived #webperf / #ux isn't the issue. They're fast to start render. The main culprit is that the LCP element is just wrong.
The takeaway: don't just look at the numbers for your performance metrics. Visually validate them to make sure they're measuring the right things!
https://lnkd.in/gG5zEK4u#pagespeed#sitespeed#corewebvitals#webperformance
This was a fun post (and comment thread) to read! I completely agree that getting from 6 to 5 seconds may not make a difference, but that doesn't mean page speed doesn't matter – it may just mean you need to create more than a 1-second improvement.
There's a ton of data on this. When I first observed this pattern years ago, I named it the "performance plateau": the point at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.
I wrote about my most recent investigation – using RUM data to track the performance plateau for four different sites – here: https://lnkd.in/gbK5ysjr
Having said all that, I couldn't agree more that page speed is just one (albeit huge) part of the user experience. Making your pages faster while neglecting your content and other aspects of the UX is absolutely wrong-headed.
Your website load time does NOT matter (within reason).
Spending loads of resources to get from 6 to 5 seconds?
You're not going to see the ROI on that.
Had a great convo with Jeff Penner about this. Stop obsessing over milliseconds and focus on what really matters—content and user experience.
Check out Jeff’s article in the comments for more insights.
#WebDevelopment#Ecommerce#HotTake#UserExperience#WebsitePerformance
PERFORMANCE HERO • per-FAWR-muhns HEER-oh • A person who has made a huge contribution to the #webperf and #ux community, without whom the web would be a sadder, slower place. Celebrating this month's @SpeedCurve Performance Hero, Michelle V.!
https://lnkd.in/gzDYTvuM
Our customers are always telling us how much they appreciate the user-friendliness of the articles we create for them. So we recently decided to make them available to everyone, not just SpeedCurve users. Introducing the Web Performance Guide – covering everything from measuring ROI to optimizing Core Web Vitals!
https://lnkd.in/g8TZyekD#ux#webperf#webperformance#sitespeed#pagespeed#corewebvitals
