Luiz Felipe Barros

Recognized by industry peers as one of the Top 100 Data & Analytics Professionals in the world.

https://www.onconferences.com/2023-data-analytics-winners

First company ever to be recognized as Creative Marketer of the Year twice in a row.

The EB-1 Green Card is granted to a small percentage of foreign nationals who have risen to the very top of their field of endeavor and can demonstrate how their expertise would benefit the U.S.

Evidences are based on outstanding career achievements, extraordinary abilities in field and industry international recognition.

The Leadership Excellence Award recognize outstanding C-Suite (or equivalent) executives with data-related roles, who can demonstrate exemplary leadership through real-world achievements in their field. Judges are particularly interested in seeing evidence of the application of innovative technologies or strategies over the last 12 months that have led to improved business performance and operational… Show more

The Leadership Excellence Award recognize outstanding C-Suite (or equivalent) executives with data-related roles, who can demonstrate exemplary leadership through real-world achievements in their field. Judges are particularly interested in seeing evidence of the application of innovative technologies or strategies over the last 12 months that have led to improved business performance and operational efficiencies.

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https://gdsgroup.com/about-us/awards/

https://www.linkedin.com/posts/gds-group_bigdata-dataanalytics-digitalleader-activity-6811675121254842369-iF-5

https://www.linkedin.com/posts/gds-group_data-analytics-leadership-awards-livestream-activity-6811665925373353984-E8cD Show less

Recognized by Business Insider as one of the professionals who are leading the future of Ad Targeting and Measurement on the new privacy-centric world.

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Barros has helped Anheuser-Busch InBev set up a repository of first-party data that now contains information about more than 2.5 billion consumers.

Its first-party data from marketing, e-commerce, owned retail, and craft breweries helps Anheuser-Busch InBev plan and measure ad campaigns.

The company says 25% of its… Show more

Recognized by Business Insider as one of the professionals who are leading the future of Ad Targeting and Measurement on the new privacy-centric world.

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Barros has helped Anheuser-Busch InBev set up a repository of first-party data that now contains information about more than 2.5 billion consumers.

Its first-party data from marketing, e-commerce, owned retail, and craft breweries helps Anheuser-Busch InBev plan and measure ad campaigns.

The company says 25% of its digital ads now use first-party data for targeting and that those ads are 28% more effective than those using third-party data.

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https://www.businessinsider.com/brand-and-agency-execs-leading-the-charge-on-data-privacy-2021-4 Show less

Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. One constant thread weaves through the stories of 2020 honored: the ability to take action in the face of adversity.

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With the pandemic forcing the closure of bars around the world, Anheuser-Busch InBev had to act fast to revamp marketing normally geared for drinking establishments. No one moved faster than Luiz Barros, 36, who helped launch programs including Tienda… Show more

Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. One constant thread weaves through the stories of 2020 honored: the ability to take action in the face of adversity.

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With the pandemic forcing the closure of bars around the world, Anheuser-Busch InBev had to act fast to revamp marketing normally geared for drinking establishments. No one moved faster than Luiz Barros, 36, who helped launch programs including Tienda Cerca, a free online food and drink delivery platform now used by 400,000 neighborhood shops in Latin America. “There were a lot of small grocery shops, local bars, that were struggling to survive,” says Barros. “They were still open, but people couldn’t go there. They didn’t have a delivery system.”

Barros also helped the brewer fill the entertainment gap, putting the company’s brands behind live-streamed concerts, including a country music series in Brazil sponsored by Brahma beer. The brewer has now produced 200 livestreams including ambitious productions that go beyond an artist simply performing in their living room. “Probably nobody in the world produced more shows than AB InBev,” he says.

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https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2285111#LuizBarros Show less

The O-1 Visa is granted to individuals who can demonstrate a track record of extraordinary achievements on their career, a level of expertise and industry recognition that indicate that the recipient are one of the small percentage who have arisen to the very top of the field.

Appointed as one of the "Most Influential People on the Internet in Brazil" in 2016 by his accomplishments on Digital Stars.

The list was comprised of 30 personalities ranging from business leaders, entrepreneurs, journalists, cultural activists, digital creators, and celebrities.

Luiz Barros was the first professional to be appointed twice for the “Most Influential People on the Internet” list.

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Luiz Felipe Barros founded Digital Stars in 2015 and consolidated the… Show more

Appointed as one of the "Most Influential People on the Internet in Brazil" in 2016 by his accomplishments on Digital Stars.

The list was comprised of 30 personalities ranging from business leaders, entrepreneurs, journalists, cultural activists, digital creators, and celebrities.

Luiz Barros was the first professional to be appointed twice for the “Most Influential People on the Internet” list.

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Luiz Felipe Barros founded Digital Stars in 2015 and consolidated the company as the boldest and one of the most innovative talent management companies in the world in a very short timeframe.

Digital Stars attracted some of the biggest influencers to its exclusive casting and started to expand their footprint beyond the virtual world.

In less than two years, the company produced a physical event that brought more than 40,000 people to meet their favorite influencers, sold more than 2 million collectible trading cards packages, and got their YouTubers basically everywhere: from a segment on Open TV's audience leader (TV Globo), to Pay TV original shows, movies, notebook covers, advertising campaigns for the largest brands in the world, and will soon launch a reality show on Open TV.

Digital Stars was acquired by Webedia, the French Media conglomerate. Show less

Digital Stars was recognized with the "Special Honor Award" for its business achievements and developing the Influencer Marketing industry in Brazil.

Appointed as one of the "Most Influential People on the Internet in Brazil" in 2014 by his accomplishments on Viber.

The list was comprised of 24 personalities ranging from business leaders, entrepreneurs, digital creators, celebrities, and community leaders.

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Luiz Felipe Barros has the challenge to make Viber mainstream and compete with well established players like WhatsApp, the world leader messaging app. With a constrained budget, his team shares with pride that they… Show more

Appointed as one of the "Most Influential People on the Internet in Brazil" in 2014 by his accomplishments on Viber.

The list was comprised of 24 personalities ranging from business leaders, entrepreneurs, digital creators, celebrities, and community leaders.

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Luiz Felipe Barros has the challenge to make Viber mainstream and compete with well established players like WhatsApp, the world leader messaging app. With a constrained budget, his team shares with pride that they overdelivered their aggressive yearly targets.

On top of the impressive business results, one of the reasons Luiz Felipe is recognized as one of the most influential professionals of the year is his vision and strategic guidance that pivoted Viber business in Brazil. The launch of Public Chats features positioned Viber as a tool for people, artists, brands and publishers to join a real intimate conversation that opened a gap against other messaging apps and also social media platforms in terms of relevance for consumers.

With the evolution of consumer behavior towards a more private and intimate environment compared to the “town hall” model of social media feeds, this Brazilian-born feature can be a game changer for Viber around the world. Show less