We're back with more from our ongoing summer Opinion Party. It's the heat of summer so let's cool off with some refreshing insights about the ice cream category from Dor Katz. Give it a read. Give it a share. Let us know your favorite inside scoop. Oh -- and of course -- let us know if you'd like to use the power of brand data to unlock business growth. --- #brandinsights #icecream #growthhacking #summer #wearevml
BAV Group
Business Consulting and Services
New York, New York 4,435 followers
The World's Leading Authority on Data Driven Branding.™️
About us
BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.
- Website
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http://www.bavgroup.com
External link for BAV Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 1993
- Specialties
- strategy, valuation, consulting, insights, market research, data analytics, ad testing, research, branding, tracking, trends, brand consulting, brand, partnerships, survey, brand, and advertising
Locations
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Primary
3 Columbus Circle
New York, New York 10019, US
Employees at BAV Group
Updates
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Americans will be flocking to movie theaters July 4th weekend, so it's the perfect time to enjoy the next article from the summer 2024 edition of Opinion Party by BAV Group. In this article, Ketzirah Lesser takes a look at the profound warnings about reckless innovation and corporate power that are beneath the thrills and spectacle that sci-fi #movies and books offer. Give the article a read, a share, and tell us what you think. #summermovie #brands #wearevml
Beyond the Hype: Wisdom from the Movies
bavgroup.com
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We're keeping the #OpinionParty going all summer. And with #Wimbledon 2024 in full swing 🎾 ...let's take a look at Vanessa Fuss' exploration of the #tenniscore trend and its implications for #brands. #wearevml
Tennis, But Make It Fashion
bavgroup.com
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Our summer Opinion Party continues with a timely article for #Juneteenth by Brian Owens. Give it a read. Give it a share. Then let us know what you think. Join the opinion party! https://lnkd.in/ejNkbRrz #wearevml #summer #diversitymatters
Breaking Biases
bavgroup.com
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Our latest edition of Opinion Party features a series of short summer beach reads from BAV Group, exploring the intersection of brands and summertime. We hope this sparks new ideas and conversations that push the boundaries of what's possible for your brand. Featuring articles by Laura Jones, Vanessa Fuss, Dor Katz, Ketzirah Lesser, Brian Owens, Natalia Restrepo Arango, Daniella L. Rodriguez, Jenna Rounds, Tanay Sharma, Kathy Shen, and Aylin Yasa Give it a read, a share, and let us know what you think! It's an Opinion Party, after all! Find it our website at: https://bit.ly/bavg-op3 #wearevml #brand #opinionparty #summer
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BAV Group reposted this
Explore the new insightful article on the retail revolution by Natalia Restrepo Arango, Director of Strategy and Insights at BAV Group. Retail has evolved beyond stores and websites, and success requires boldness, creativity, and adaptability to leverage every interaction as an opportunity to connect, add value, inspire, build brand equity, and sell. Our data analysis shows clear keys to success for retail brands in this dynamic environment. Give it a read then let us know what you think! #retailrevolution #branding #marketing #BAVGroup #wearevml
The New Rules of Retail
bavgroup.com
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Explore the new insightful article on the retail revolution by Natalia Restrepo Arango, Director of Strategy and Insights at BAV Group. Retail has evolved beyond stores and websites, and success requires boldness, creativity, and adaptability to leverage every interaction as an opportunity to connect, add value, inspire, build brand equity, and sell. Our data analysis shows clear keys to success for retail brands in this dynamic environment. Give it a read then let us know what you think! #retailrevolution #branding #marketing #BAVGroup #wearevml
The New Rules of Retail
bavgroup.com
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BAV Group's Sandrine Martin analyzes the benefits of green initiatives for companies and investigates whether being eco-friendly drives brand growth and finds that consumers often prioritize value, fun, and simplicity over the environment when choosing a brand. The post raises important questions about sustainability, and reminds us of the fragility of nature as we celebrate Earth Day 2024. #earthday #environment #business #brand #wearevml
Why Being Green Isn't Enough
bavgroup.com
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BAV Group's Brian Owens and Tanay Sharma unpack the relationship of brand purpose to leadership in the retail category. Check out his article on Path to Purchase Institute's website. And if you are attending National Association of Chain Drug Stores (NACDS) annual conference this year and want to learn more about what BAV Group can do you for your brand -- be sure to connect with Brian Owens or Vanessa Fuss who will be in attendance. #brandpurpose #branding #wearevml #nacds
Data shows that the health and beauty category is more competitive than ever before. To succeed, having a strong brand purpose and connection with your target audience is critical. According to Brian Owens, Managing Director of Strategy & Insights at BAV Group, a truly purpose-driven brand's mission should be obsessed with satisfying the unmet needs of every category and/or target audience. Purpose brings the target consumer another consideration to utilize a brand. Learn more about why purpose connects to retail category leadership in this article. Brian Owens #RetailLeadership #BrandPurpose #TargetAudience #MarketingStrategy
Why Purpose Connects to Retail Category Leadership
p2pi.com
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Congrats to our VML colleagues!
We're beyond thrilled! Michelle Baumann, Chief Strategy Officer, shines as Strategist of the Year at the Campaign US Agency of the Year Awards. But that's not all – VML’s Brian Yamada and Tasha Gilroy also made waves in their categories. Read more: https://lnkd.in/grzvyrYC #WeAreVML #VMLCommerce #CampaignUSAOY
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