Lindsey Breeden

This is the natural progression of AI chatbots, and Character.AI type friends merging with social media. Interesting to what sort of Butterflies AI are created to 'live' on the platform, and see how their backstory evolves as they interact with others. Ultimately it's going to get harder to differentiate between who is real and who is not, and whether that even matters to many users? #ai #socialmedia #consumertrends #innovation #technology #culture #creativity #friendship #lonliness #virtualworlds #virtualfriends https://lnkd.in/dDVqd7tr

6

Elon is a master at inserting himself into the conversation. With one tweet, he inserted himself into the Apple news cycle by purposefully conflating Apple’s own internally developed AI (Apple Intelligence) with that of OpenAI’s ChatGPT. Apple clearly stated it’s their own AI model which will be fully integrated into the iPhone operating system. Apple’s AI will run securely within your iPhone device, your information will not be sent to a server. If the AI computation needs to run on a cloud server, it will do so over a new secure connection called Apple Cloud Compute, securely running on Apple-designed servers and Apple-designed M-series silicon server chips. The OpenAI ChatGPT 4.0 announcement was above and beyond Apple’s own AI model. Think of ChatGPT 4.0 as an optional extension to the new Siri AI, similar to extensions on your web browser. You will be asked if you want to send the request to ChatGPT for additional AI processing (you will have to approve each and every time this occurs). Apple also noted that other AI models (Google Gemini, MidJourney, and likely even Musk's own AI company x.AI) will be added in the future to be used as optional extensions to Siri AI. At an enterprise level, Apple will provide controls for companies to disable the use of AI extensions on devices that access sensitive business emails, documents, and messages. Not to mention, every major tech company is integrating AI into their systems. Google Android is integrating Gemini AI, Microsoft Windows and Office is integrating Copilot / ChatGPT, etc. Musk is going to be banning a whole lot of devices if this is the line he's going to draw, but he won't, this is just a masterful PR move by Musk to remain prominent in the topic of AI. https://lnkd.in/gy58u9zu

5

This article makes a colossal blunder regarding how barter works. It does not run on remnants or use bushels of apples and last season's Herman Miller chairs as compensation for media. I wonder if the author spent any time speaking to someone who knows how barter works. Corporate barter and trade is a principal risk capital finance practice that takes on that risk in the form of a depressed or depreciated asset from a client in exchange for a commitment from that client to spend a multiple of the value of that asset through the barter and trade company on goods and services the client would ordinarily be buying. The goods typically on offer are media. The way the barter company secures that media at an undisclosed cost basis that is lower than the market happens in any number of ways. While an exchange with the media owner to secure that leverage can include goods and services they want that the barter company has access to, it is never in lieu of money, and it is rarely -- except for travel-related assets -- done using the distressed or depreciated assets in which the barter company has taken its principle risk.

7

2 Comments

While I can’t speak to the legitimacy of the accusations herein, this is still a worrying situation for advertisers everywhere. Publications whose reputations are staked on their image of legitimate business are not what many may expect to be perpetrators of MFA Ad fraud. That being said, we can better understand ad fraud by looking at the incentive changes on the supply side of these AdTech deals. Ad fraud particularly harms multicultural publishers, as their reach and impact receive decreased impact when improperly assigned to Ad spaces. #AdFraud #AdTech #ProgramaticSupplyChain

5

The term "non-working dollars" gets thrown around a lot as a way for people to justify production budgets. The basic idea being that money that isn't spent on media (i.e. getting the message in front of people) isn't doing anything beneficial for the advertiser and needs to be minimized as much as possible. Hence non-working. In reality, the WAY you say something is intrinsic to the way its perceived. This visual, originally shown to me by the one and only Michael Fanuele, is a great demonstration of the tight connection between message and delivery. Cheap can mean authentic, but it can also mean untrustworthy. Set budgets accordingly.

23

6 Comments

Thrilled to have represented Vintage Faire Mall in a live segment on Good Day Sacramento in my prior role as a Senior Manager of Marketing. Now, as a brand strategist, I have the opportunity to discuss the powerful synergy between marketing and live TV with my clients.🚀 In today's fast-paced digital world, where personalized connections are key, leveraging live TV presents an incredible opportunity to engage with your target audience both dynamically and authentically. 💼 Live television amplifies brand visibility, fosters trust, and drives meaningful interactions with viewers through a more personal connection. In this case, with the host and I as their guide, I was able to provide an experience we were offering for a holiday activation. 📈 Here are a few key takeaways: 1️⃣ Real-Time Engagement: Live TV allows for instant interaction with the audience, fostering genuine connections and feedback. 2️⃣ Authenticity: Nothing beats the authenticity of live content. It humanizes brands, making them more relatable and trustworthy. 3️⃣ Targeted Reach: By strategically aligning marketing messages with live programming, we can reach our target audience at the right time and in the right context. 4️⃣ Memorable Impact: Live TV leaves a lasting impression. It's an opportunity to tell compelling stories and leave your audience wanting more. Not to mention, provide shareable content to the platforms that you control. 5️⃣ Call To Action: Provide an actionable next step for your potential customer. For instance, "Make Your Reservation" and pre-plan your visit. Let's continue to push boundaries and redefine the future of marketing together! 💪 #Marketing #LiveTV #Innovation #brandstrategist #adagency

9

Honored to have been on a panel discussing the Top 5 Innovations Coming to Ad Tech at Pattern®'s Acceleration Summit at Salt Lake City, together with Destaney Wishon (BTR Media), Sreenath Reddy (Intentwise) and Bret Bardsley (Pattern). Top takeaways: 🔶 AMC - Set up an AMC account to understand and react to path to purchase data 🔶 Amazon's COSMO AI platform is transforming search from "text based" to "intent based" 🔶 Brands Integrating AI more deeply into their growth strategies 🔶 Use AI more proactively for creative 🔶 Performance marketing with SB video ads using single purpose ads Great conversations, awesome people! Want to learn more about Pattern and the Acceleration Summit? Click here: https://lnkd.in/gQqpyjg8 Acceleration Summit #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency  #amazonconsulting  #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia

73

7 Comments

Is SGE going to ruin SEO for lots of business and agencies? Probably! 😨 Thanks to John P. Mello Jr. for including me in his insightful article for TechNewsWorld. 💡 I thought Joe Karasin made a salient and pithy point about where things are going: "SGE is the next phase in Google’s attempt to create a zero-click search experience." #SEO #SGE #AI https://lnkd.in/ga5MffHq

7

1 Comment

"This industry is like Peter Pan, refusing to grow up. What we need is: 1) fewer players, 2) higher volumes, 3) lower take rates, and 4) better quality. Luma doesn't hold back in the latest State of Digital presentation. Most of the industry will likely agree with points 3 and 4. The first two points may favor M&A but what about diversity and innovation from new entrants? Well worth a view in your coffee break as plenty of interesting stats and commentary on what's hot including commerce media and creator economy. Linear TV is more at risk than ever. Sport is keeping it afloat, but big tech with deep pockets is poised to snap up contracts. A bright spot is the democratisation that CTV offers through attracting new advertisers, especially SMEs, due to improved measurement, targeting and formats such as commerce media. With my DAIVID 🦩 hat on, I'm excited about the section on Creative Tech, especially tech that optimises effectiveness. This represents an "inflection point" with the potential to revolutionise the market through impactful outcomes. If you want to dive deeper into this, you know who to talk to! https://lnkd.in/eyShBx4T

4

step by step it is coming, at some point XR will be everywhere...

4

There are new opportunities at every phase of a boom-bust-expand-contract-consolidate business cycle and at this moment, independent TV is one. In a space with some rapidly changing to the point of fluid audience behaviors across platforms (the rise of short form video, the continued strength of non-traditional platform like YT), this also is really smart. https://lnkd.in/gFuTZDxc

13

1 Comment

A busy morning in the podcast world as the IAB has released the 2023 podcast advertising study & iHeartMedia reported Q1 earnings. Let's dive in! First: IAB The headlines are simple: - Podcast ad revenue grew by 5% in '23, just shy of $2b (US). Yes, this is slower growth than we have seen previously (I can hear those misinformed headlines being typed as we speak!). If you look at the major players and their quarterly earnings over the last year, they all saw growth. So, what slowed down overall revenue? Simply, it was the middle & lower tier of podcasting. Brand dollars went to Spotify, iHeartMedia, SiriusXM, etc., increasing the delta between those platforms & the independent publisher. - But wait, there's more... Podcast revenue is projected to more than double its 2023 ad revenue growth rate in 2024 and is tracking to a total spend of $2.6b by 2026. So what does this mean? This means that podcasting remains very healthy and the best revenue growth opportunity in digital media for the foreseeable future. We're seeing increased revenue growth from all the big players, and those dollars do trickle down to the mid-tier, especially as they tap into existing marketplaces. All is good. https://lnkd.in/eCGxgnUs --- Now, onto iHeartMedia: Overall, the company made $799 million, down YoY by 1.5%. If you take out political revenue, they're down 2.5% (and the stock reflects that, down ≈31% today as of writing this... eesh). Their Digital Audio Group saw revenue of $239m, up 7%. Not bad! Thankfully, iHeart breaks out their podcast numbers, which were $91m, up 18%! If you remove podcast revenue, the digital group is only up 1%. So, like with SiriusXM, we see podcast revenue as the tide raising all boats. So what does that mean? It's the same story as SXM: a declining business focused on radio that is desperately trying to grow its digital initiatives to offset losses from its bread and butter. And podcasting is the only digital venture that is working—and it's working well! But will it work quickly enough? That's a tough one. Podcasting now makes up 11.3% of the overall revenue, which is tremendous growth but needs to be bigger to offset the rest. So, what happens? While the company tries to grow digitally as quickly as possible, it is also creating quite a valuable asset that could be attractive to an outside buyer. $400-500m/yr in revenue with an extensive podcast network, ad marketplace, and technology could be quite the bundle for larger companies that have yet to enter the podcast space... 👀 Never a dull moment! --- I'm the CEO and founder of DWNLOAD Media, a fund focused on acquiring majority stakes in podcast companies. With continued audience and revenue growth, podcasting continues to be the most under-valued medium, making it time to invest in audio. If you're interested in investing in the podcast space, DM me! #podcasts #audio #investing #podcasting #iheart #radio

40

11 Comments

TV right now is wall-to-wall "mid." But why? I think a lot of pieces right now are missing the true culprit. For example, this James Poniewozik piece does a fantastic job of laying out what exactly that looks like: all-star casts and highly-competent direction, but familiar and low-stakes. Like a fancy cheeseburger. He, like most pieces on the subject, pins it on the streaming business model. I think there's something else going on that's different about TV today versus when people were glued to The Wire, The Sopranos, or Twin Peaks that goes deeper than the underlying business model. It's our second screen. When I talk to friends about what they're watching, a lot admit they can't watch foreign language TV, or stuff that's too complex, because they have their phone or laptop open. We’ve relegated TV to comfortable background noise. The streaming model gives people what they want, but what they overwhelmingly want is comfortable and mid, not because that's where their tastes lie if something has 100% of their attention. It's because they are calibrating their TV taste to what works for 40% of their attention. I don't have a solution, but I'm pretty sure that's the cause. I don't think Hollywood has lost its spark or financiers have lost their taste for risk. We've lost our taste for stuff that requires our full attention.

37

6 Comments

Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

33

7 Comments

The Neighborhood Studios team spent the last few days thinking about our new idea pipeline and its output. Tons of thoughts on this after being in a venture studio for 2 years. Here are some summary stats... - 1,750 new (raw) ideas considered per year. - 110 of those are given a second glance. - 66 of those are seriously considered. - 10 of those become experiments...real products in the hands of customers. - 2 of those are spun-out into studio companies. What the studio team has been discussing over the past few days is that 66 number. That's the number of ideas that 3 people on the team can dig into every year. Venture studios can be perceived as a "startup factory"...an engine to launch startups. The reality is that venture studios are a machine to invalidate ideas. We invalidate many more ideas than we validate. We touch 1,750 ideas per year, seriously dive into 66 of them, build experiments for 10 of them and only launch 2 of them. All that work turns into 2 studio companies per year that have a way higher success rate than the average startup in the wild. Said another way...startups are hard. Talk with Tapan Patel Gabe Hart Whit Anderson IV Jonathan Brinson if you wanna talk about this. They are world class.

127

30 Comments

We view AI as an ally, not a technology that will completely replace creative workflows. If you haven’t gotten on the bandwagon yet, it’s probably time to start embracing and understanding this tech. As a creative, one of our favorite new tools is Relume. It speeds us up in all wireframe and sitemap production and helps pull together ideas faster. Read about a few more of the AI tools we've explored this year so far. https://lnkd.in/dEvfCbay

2

Samba TV introduced new Samba AI capabilities today at our New Front presentation in New York. When we launched ACR 10+ years ago, we were able to answer some of the hardest questions about linear and streaming television. But that pales in comparison to what insights we can offer now. With #SambaAI, we are now entering the next generation of TV data + measurement. #NewFronts #IABNewFronts #Upfronts #SambaTVinsights #TVMeasurement

279

19 Comments

Social media and gaming both want the same thing: ATTENTION. But the approach is worlds apart. Social media relies on dopamine-driven content, while gaming delivers on immersive experiences, highlighting a significant difference between the two channels. It's wild when you see the latest data on how audiences engage on Roblox daily. Recent data indicates that over half of tracked Roblox users play a game on the platform at least twice a day, with a quarter playing three times daily. For power users, the top 5% are visiting up to six times daily. These insights highlight behavior of the typical Roblox user, average daily time spent per DAU is 2.5 hours, spread across multiple short sessions throughout the day. #Roblox #Growth #Social

27

2 Comments

I’ve talked a lot about legacy media’s decline and the dominance of big tech today. Evan Shapīro's Media Map makes this point crystal clear — showing just how much cash, resources, and influence tech giants (most notably Apple, Amazon, Google, and Netflix) have at their disposal as they take over the TV space. Compared to legacy media, these companies are playing with a cheat code, and by a much more favorable set of rules. Because the world’s largest tech companies now dominate media, marketers are investing more of their dollars into digital channels like connected TV (CTV) and shying away from traditional media outlets. And this makes sense. When done properly, CTV offers all the benefits of TV advertising, combined with the precision targeting and measurement of digital mediums. As Evan puts it: “Media buyers are now in no mood to put good money on shrinking platforms, and are all but done with spending where they cannot measure the return on their marketing investments… This was already happening before the writers union shut down TV. But, when you add the strike, mix in the subscription apocalypse, sprinkle on the rise of FAST, add a dash of Bob Iger floating ESPN and Disney for sale, knead in YouTube’s acquisition of NFL Sunday Ticket, and bake it all at 450 degrees of shitty-ass measurement… You get a perfect recipe for the death of traditional Media as we know it.” What do you think? #streamingmedia #connectedtv #television

21

3 Comments