TV right now is wall-to-wall "mid." But why? I think a lot of pieces right now are missing the true culprit. For example, this James Poniewozik piece does a fantastic job of laying out what exactly that looks like: all-star casts and highly-competent direction, but familiar and low-stakes. Like a fancy cheeseburger. He, like most pieces on the subject, pins it on the streaming business model. I think there's something else going on that's different about TV today versus when people were glued to The Wire, The Sopranos, or Twin Peaks that goes deeper than the underlying business model. It's our second screen. When I talk to friends about what they're watching, a lot admit they can't watch foreign language TV, or stuff that's too complex, because they have their phone or laptop open. We’ve relegated TV to comfortable background noise. The streaming model gives people what they want, but what they overwhelmingly want is comfortable and mid, not because that's where their tastes lie if something has 100% of their attention. It's because they are calibrating their TV taste to what works for 40% of their attention. I don't have a solution, but I'm pretty sure that's the cause. I don't think Hollywood has lost its spark or financiers have lost their taste for risk. We've lost our taste for stuff that requires our full attention.
Feels like a pendulum swinging here. We’re deep in the age of trivia, dumb, mindless, thoughtless, easy, ‘can’t be bothered’, I want to be a TikToker. But it’s really beginning to pale for many, plus leaving the young, in particular, with poor mental health and low resilience. Though admittedly a lot of it IS fun. But a return to the mean, or a swing the other way, feels (to me at least and maybe ‘hopefully’) likely in the years ahead. Less but better, deeper, richer, more meaningful, impactful, natural … human is coming? When AI will do most things we do know, us humans need to ‘give in’ to the machines, or double down big time on what being human means. Maybe the majority won’t but a big chunk will, I’m sure. Literature not books, high rather than low brow, hard but rewarding > easy but sugar rush. Or maybe we’ll just make the film ‘Civil War’ come true.
Love this Jamie Hodari. Especially ‘We’ve lost our taste for things that require our full attention’. I think the same is happening in work. It makes Cal Newports concept of Deep Work all the more important. The ability to focus on cognitively demanding tasks is getting harder and harder.
‘Fancy cheeseburger’ is a great analogy Jamie 🍔. Totally agree that it’s the second screen, and I can see how that contributes to mid-quality tv. Perhaps that’s why I have an easier time focusing in movie theaters where it’s the ‘only’ screen. I recently saw Dune 2 in 4D and the experience was super immersive and exhilarating, the exact opposite of what it feels like watching streaming platforms at home.
AI will likely start serving us mid shows within the next decade so not to worry!
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2moThis feels like a personal attack, Jamie 😂