"This industry is like Peter Pan, refusing to grow up. What we need is: 1) fewer players, 2) higher volumes, 3) lower take rates, and 4) better quality. Luma doesn't hold back in the latest State of Digital presentation. Most of the industry will likely agree with points 3 and 4. The first two points may favor M&A but what about diversity and innovation from new entrants? Well worth a view in your coffee break as plenty of interesting stats and commentary on what's hot including commerce media and creator economy. Linear TV is more at risk than ever. Sport is keeping it afloat, but big tech with deep pockets is poised to snap up contracts. A bright spot is the democratisation that CTV offers through attracting new advertisers, especially SMEs, due to improved measurement, targeting and formats such as commerce media. With my DAIVID 🦩 hat on, I'm excited about the section on Creative Tech, especially tech that optimises effectiveness. This represents an "inflection point" with the potential to revolutionise the market through impactful outcomes. If you want to dive deeper into this, you know who to talk to! https://lnkd.in/eyShBx4T
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What is in store for 2024? The Digital Marketing industry is already off to a good start with the notable acquisitions of WDG by Agital, Vocatus AG by Accenture, and the closing of the $438 million transaction between Keysight Technologies and ESI Group. Substantial changes are in store for the industry as new technologies and platforms continue to emerge. Our Q3 2023 report provides a snapshot of this thriving industry, its subsectors, main actors, and valuation metrics.
The Digital Marketing landscape is powered by technological advances, cyclical eCommerce trends, and consumer behavior patterns. The explosion of AI, an increase in global ad spending, changes to streaming service revenue models, digital privacy concerns, and continued reliance on marketing customization & data analytics have all fueled the Digital Marketing sector in 2023. Click below for an in-depth look at the Digital Marketing sector for Q4 2023 where Mirus' partners use their expertise and experience to take a closer look at industry news, transactions, and state of the industry in our quarterly report. Read on for more insights from Mirus Capital Advisors: https://lnkd.in/eGfmxXbH #digitalmarketing #quarterlyreports #mergersandacquisitions #TheValueOfAccomplishment
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Watch Full Session on the Challenges of Measuring Returns in the New Media landscape! Anita Kotwani | Monaz Todywalla | Tushar Malhotra | Priti Murthy | Navin Khemka | Siddharth Dabhade | Sneha Beriwal DangleAds Technologies | DoubleVerify | WebEngage #MediaAgency #DigitalMedia #MediaSummit #MediaInvestment #Mumbai
#e4mConfluence : Let’s talk ROI! The Challenges of Measuring Returns in The New Media landscape
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CEO | Co-Founder | Chief Product Architect | VideoXRM | Posts about Video, Startups, Grit, Leadership, Optimizing Company Performance, Maximizing Shareholder Value
Visibility - Good, Cheap, Fast: Pick 2. It takes time to achieve visibility and even more time for ubiquitous visibility. But it doesn't have to be expensive. I am always surprised how companies who need visibility (most do), are unwilling to spend the time [not money-just time] for visibility. Yes, time is our most precious asset on this planet; but no investment of time for visibility, then even more time is wasted with no results and net net, more time will be spent in the future for less results, as the world becomes more competitive and digital marketing seems to reinvent itself annually, if not monthly. Return on time from visibility emanates from consistency and much of this effort to achieve visibility comes from a small investment in time on a regular basis. Take the companies that trade on OTC Markets for example. About 12,000 issuers. What do they need? Visibility. Why? For trading volume, to increase shareholder value, identify new investors to buy their stock, participate in an upcoming offering, identify customers and partners, etc. Visibility drives sponsorship and volume is the fuel of price. Spoiler Alert: Go to OTC markets web site, which hosts a profile page for all 12,000 of its issuers, which is included for all their issuers that trade on their marketplace [analogous to an exchange] and you will see but a small percentage who have actually completed their profile. These 12,000 issuers need this exposure and it costs them nothing additional and yet they don't do it. So here are just a few things that companies can do that are either free visibility or inexpensive, that provide visibility: *Provide your company's information to exchanges' web sites (if Public) whether it's the NASDAQ, NYSE or OTC Markets and financial destinations such as YahooFinance or MarketWatch; or to directories (if private) like Crunchbase, Pitchbook, etc. *Conduct webinars and market these webinars for attendance *Engage media companies to interview you/your team and utilize their distribution, which comes with your interview. One we recommend is LilaMax Media. Jane King is a decades long pro and her fee is very reasonable; and you get distribution from it as well. Here is an example: https://lnkd.in/efq6y6Vg
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Are we falling back into darkness after centuries of enlightenment? I don’t think so. But I agree with David Galbraith that GPTs will fundamentally transform not only the ad business, but also most of the existing paid media concepts. He writes: “The introduction of a business model where people can monetize any proprietary dataset effectively … puts up a paywall across all data. It has potentially created an incentive to not publish useful content on the web” Are we now experiencing the same evolutionary pattern as we did 15 years ago, when the media sector was hit first by “digitization” and then year after year other industries - from telco, to retail, to finance, to automotive etc. - would follow a similar digital transformation path? If yes, the media sector is now the place to be - and to learn insights relevant for other industries in the decades to come. Or will this time the transformation be so fast that the difference per sector are merely noticeable - what do you think? https://lnkd.in/dSepv5ax
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Vice President, Global Marketing. Sales & Marketing Group. General Manager, Global Marketing Innovation & India Region
Recently attended the e4m Digital Advertising Report - Congratulations to Dr. Anurag Batra, Harsha Razdan, Anita Kotwani, Narayan Venkatishvaran and the team! Here's a few quick thoughts on personalization in AI (longer version linked below) - AI personalization is not new - but the last 12 months have seen AI being used more ubiquitously. - Intel is proud to have already infused AI in everything we do - from AI built in our products, to partnering with the ecosystem with the likes of Numenta, Beekeeper AI in healthcare, Xcitium, SplitmediaLabs in media and more. - The rapid evolution of AI means one size doesn’t fit all. My ABC’s for brands that are just delving into AI are: *A*udience, *B*eginner mindset ,*C*apabilities, *S*ecurity/Regulation. The interesting report from Deloitte calls out the opposing stances on AI. As our CEO Pat Gelsinger says, technology is neither good nor bad, technology is neutral. How good or bad AI becomes is in the hands of people who use and represent it. I believe that technology done right is nothing short of magic. Cheers to Team Dentsu India and exchange4media for bringing people together for this event! https://lnkd.in/gMz-9bsA #IAmIntel #BringingAIEverywhere #DigitalAdvertising
In case you missed it❗Watch an Insightful session on 'Industrialisation Of Intelligence: Can true personalization at Scale Now Become A Reality?' by Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, at the unveiling of dentsu-e4m Digital Advertising Report 2024. Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport
#dentsue4mreport | Can true personalization at scale now become a reality? Watch here!
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At CG Infinity, we understand the challenges of underutilized marketing stacks in the digital realm. Our three-step process tackles your MarTech needs, ensuring a high return on investment. From analyzing existing tech utilization to strategizing people, processes, and tech, we bring your strategic plan to life. Let us help you find the perfect tech fit. Follow us to learn more about our digital marketing practice and read Michelle's full article here: https://bit.ly/3NU86ZS #CGInfinity #PeopleFirst #Article #MarTech
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📍 Ever wondered how to fine-tune your business strategies using technology? 🚀 O Tracker is here to revolutionize your approach with IP geolocation! Let's explore how this tool can elevate your business: Customer Engagement: Tailor your website to match local preferences—a key to winning customer hearts! 🌍 Content Localization: Over 65% of users prefer content in their language. Speak their language; win their business! 🗣️ User Experience: customized services and products based on region-specific needs. A game-changer in customer retention! 🎯 Traffic Insights: Understand and direct user traffic effectively, improving marketing strategies. 📊 This isn't just about tracking; it's about understanding and connecting with your audience meaningfully. What do you think about using IP geolocation for business? Share your insights! 💡 https://lnkd.in/gzX7yHF5 👇To continue reading the blog, https://o-trim.co/kvXYGd 👇 For O Tracker, sign up for 14 days for the free trial. https://o-trim.co/xWELqb Share your thoughts! How do you leverage web analytics to gain a competitive edge? Comment below, and let's start a conversation! 💬👇 https://lnkd.in/de7WkSvD Follow me ➡️ #MenahemNir #BusinessStrategy #Geolocation #IPGeolocation #OTRACKER #ONPASSIVE #DigitalMarketing #Ecommerce #UserExperience #ContentLocalization #MarketSegmentation #CustomerEngagement #WebAnalytics #AITools #BusinessGrowth #SalesStrategy #MarketingInsights #UserTraffic #TechInnovation #B2BMarketing #DataDriven #ai
:📍 Unveiling the Power of IP Geolocation: Revolutionize Your Business with OTRACKER! 🚀
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📍 Ever wondered how to fine-tune your business strategies using technology? 🚀 O Tracker is here to revolutionize your approach with IP geolocation! Let's explore how this tool can elevate your business: Customer Engagement: Tailor your website to match local preferences—a key to winning customer hearts! 🌍 Content Localization: Over 65% of users prefer content in their language. Speak their language; win their business! 🗣️ User Experience: customized services and products based on region-specific needs. A game-changer in customer retention! 🎯 Traffic Insights: Understand and direct user traffic effectively, improving marketing strategies. 📊 This isn't just about tracking; it's about understanding and connecting with your audience meaningfully. What do you think about using IP geolocation for business? Share your insights! 💡 https://lnkd.in/gzX7yHF5 👇To continue reading the blog, https://o-trim.co/kvXYGd 👇 For O Tracker, sign up for 14 days for the free trial. https://o-trim.co/xWELqb Share your thoughts! How do you leverage web analytics to gain a competitive edge? Comment below, and let's start a conversation! 💬👇 https://lnkd.in/de7WkSvD Follow me ➡️ #MenahemNir #BusinessStrategy #Geolocation #IPGeolocation #OTRACKER #ONPASSIVE #DigitalMarketing #Ecommerce #UserExperience #ContentLocalization #MarketSegmentation #CustomerEngagement #WebAnalytics #AITools #BusinessGrowth #SalesStrategy #MarketingInsights #UserTraffic #TechInnovation #B2BMarketing #DataDriven #leadership
:📍 Unveiling the Power of IP Geolocation: Revolutionize Your Business with OTRACKER! 🚀
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Consultant and keynote speaker on digital strategy, transformation and disruption. Founder TechMoat Consulting. Host of the Tech Strategy Podcast. Don't contact for SEO, digital marketing or podcast guests.
Business is increasing a team sport. You want a gang. #Digital enables connection and coordination. With other businesses. Platform biz models are an example. For more, read our short book - "The 5 Rules for Winning Big in #Digital" Located at https://a.co/d/7WJOqcX
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