Kristin Caiella

IAAPA has released the Q2 2024 Quarterly Outlook. The report highlights a mixed economic outlook with promising signs and potential challenges. Key opportunities center around new products and increasing attendance, while staffing and cost pressures remain challenges. Explore the full report for more insights: https://lnkd.in/embStFqS

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🌟 What’s the difference between Consumer Segmentation and Shopper segmentation? 📢 Find out Thursday for C+R Research's Emerge Smarter Webinar, showcasing our new proprietary Shopper Segmentation tool. It's your opportunity to boost your brand’s sales by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. 🎯 You'll also learn: 🧐 Profiles of shopper segments: dive into their mindset, preferences, & driving factors 🔧 Utilization of our advanced typing tool for precise targeting & enhanced customer insights. 🗓️ Don't miss out - Thursday, April 25, at 12 PM CT!    ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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In today's fast-paced and ever changing market research landscape, who couldn't use a few good tips? We've compiled 9 essential strategies to elevate your survey game and achieve impactful results. Check it out and download for free now! #MarketResearch #SurveySuccess #ResearchTips #DataDriven

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June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gfXmycsr

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What's the #reputation score for your organization and/or brands, and those of your competitors? Always know your current, up-to-date reputation score by subscribing to REPUTATION ON-DEMAND - Pollara Strategic Insights' monthly reputation tracking #dashboard. Just $9,000 for 12 months of tracking! Every month, we'll survey N=1,500 Canadians and upload fresh updates to the #awareness levels and #impression ratings for up to 3 brands/organizations to your dedicated, always-on, and interactive dashboard, allowing you to view the results by demographic, geographic, key audience segments. See our prospectus for more details: https://lnkd.in/gZGJ9TCP. Contact me if you have any questions or want to discuss how to make #RepOD work for you. #mrx #impressions #familiarity #segmentation #tracking #insights #research #marketresearch #publicaffairs #publicopinion #targetaudience #strategicinsights #profile #CONTACT Craig Worden, CAIP

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The market research industry is on the cusp of massive change. Expectations for ResTech are shifting.  Recently I had the chance to weigh in on the changing landscape of research, and Studio's vision for modern qual.  We’re committed to democratizing access to rich consumer insights for businesses of all sizes. This means access to better tools, a robust expert network, and getting to more meaningful insights, fast. To hear more on Studio’s vision for qual, and how it’s changing the game in market research, check out the article below. 👇🏼 https://lnkd.in/ecp8R-fK #ResTech #ModernQual #QualitativeResearch 

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Is marketing research at a crossroads? Brian Lamar and I intend to explore exactly that question over the next several episodes of our new podcast, n=2 MRX Podcast. While this episode is meant to be introductory of the upcoming topics (AI, Data Quality, Governmental Regulation, and much more) Brian and I answer the question for ourselves and take a 30,000ft view of what we believe the main issues are that our industry must tackle in the coming years. Beginning next week, we’ll interview a series of superstar thought leaders and subject matter experts to not only answer the question “is market research at a crossroads,” but also to answer the question “which path should we take?” Tune in, subscribe, leave a review— you know what to do!

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What's the current #NetPromoterScore® for your brand(s) and your competitors' brands? Always have an up-to-date #NPS® by subscribing to  #Promoters On-Demand - Pollara Strategic Insights' monthly NPS® tracking dashboard. Every month, we'll upload fresh NPS® updates to your dedicated, always-on, and interactive dashboard. Just $11,000 for 12 months of tracking! See our prospectus for more details: https://buff.ly/3QcxkUn. Contact us if you have any questions or want to discuss how to make PromotersOD work for you. #mrx #likelihoodtorecommend #recommend #recommendation #recommendations #tracking #consumerinsights #customerinsights #insights #research #marketresearch #onenumber #onequestion #strategicinsights #CONTACT Craig Worden, CAIP

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Is your goal to elevate your Net Promoter Score (NPS) and enhance customer loyalty? The key lies in leveraging end-to-end customer insights. By understanding the full scope of your customer's journey, from initial awareness to post-purchase, you can pinpoint exact moments that matter most. This comprehensive approach not only identifies but prioritizes pain points and opportunities for improvement across all touchpoints. Embrace a strategy that goes beyond isolated adjustments, aiming for a coordinated, company-wide effort to uplift your NPS. Ready to see real change in your NPS scores? Start with end-to-end customer insights. Read more at the link below: https://lnkd.in/dXfADZ9q #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4aPQE1k #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4cbdX6O #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Join us for the webinar tomorrow, May 21st, at 1 pm ET. List of topics we’ll cover: • The battle between established vendors and AI-first startups • The swift evolution of AI technology • Effectiveness of in-house AI solutions • Mistakes in AI adoption by large enterprises #AIadoption #AItechnology #freeonlinecontent

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Are you missing out on crucial ad spending trends? Learn how to leverage #competitive #advertising intelligence to make informed decisions and outmanoeuvre competitors. Explore insights on timing and market dynamics in Nielsen’s latest article: https://bit.ly/4d753IN.

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We help data, information and analytics clients identify opportunities, reduce risks, and get to outcomes faster. One of the questions we are asked often is “how are others using Outsell in ways I’m not.” https://lnkd.in/gG7s5MUv Send me a note if you are interested in discussing your key initiatives, how we can support them, and how we serve others in your role - most importantly to what benefit.  

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June 6: Join us for our next KEYS webinar exploring recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/gwR8y-_T

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🌎 July 9th is Global Focus Group Day! 👨‍👩‍👧‍👧 What is Global Focus Group Day? Learn more on the Fieldwork Blog! https://lnkd.in/gGhV7caa #facetofacemrx #globalresearch

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Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

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