Eleanor Crum’s Post

Are you missing out on crucial ad spending trends? Learn how to leverage competitive advertising intelligence to make informed decisions and outmanoeuvre competitors. Explore insights on timing and market dynamics in Nielsen’s latest article: https://bit.ly/4d753IN.

Attn: marketers! 📣 This guide from Insider Intelligence is packed with information and best practices for effective ad measurement and identity resolution. 🤩 We promise you won't want to miss out on these insights: https://lnkd.in/gGdufSfi #AdMeasurement #IdentityResolution #Marketing #Marketers

🔑 Key stat: US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast. --- 📊 For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter: https://lnkd.in/eWvFAsJr #newsletter #chartoftheday #retailmedia #retailmedianetworks #advertising

Dive into ExchangeWire's 2024 Industry Review to catch DT's Jon Hudson thoughts on why #attention matters for your campaign - and why it should be top of mind for your advertising strategy in 2024. Read more -> https://lnkd.in/eu_jP9Sp #industryreview #trends #2024trends #attentionmetrics #attention #mobileadvertising #jonhudson

Avoid these 3 common media Buying errors to ensure a successful campaign. Learn from them and dominate the advertising game. Your brand deserves the best strategy. #mediabuyingtips #advertisingstrategy #campaignsuccess #marketingerrors #advertisinggame #brandstrategy #digitalmarketing #advertisingtips #mediaplanning #marketinginsights #nomADZdigital #digitalmarketing #services #teamnomADZ

Want to understand what top advertising brands and media specialists are thinking? We conducted a bi-annual study with 1,500+ participants across the US, UK, France & Germany. Click through our carousel to see how we targeted key decision-makers and gathered invaluable insights to gain a deeper understanding of the current digital ad landscape. Contact us to learn more about how our tailored market research methods help companies to stay ahead of the curve and maintain their competitive edge: https://lnkd.in/e-szhfSP #AdTracking #DigitalAdvertising #MarketResearch #AdvertisingInsights

Buying media can be rather complicated. Comparing media across platforms and different ad mediums can be even more of a challenge. How do we navigate this? 🔑 Transparency is KEY. We want you to know EXACTLY what to expect when purchasing a Wrapify campaign. Check out our latest write-up -- 🔗 in the comments.

Are you facing brand recall issues? Speak to experts at #MyHoardings to streamline your media buying experience.

📣 📣 Places are booking fast at next Wednesday's LIVE webinar. We'll be digging deep into what's trending in the media market and what #MarketingProcurement and #Marketers need to know, including: ➡ The findings from Association of National Advertisers final Programmatic Transparency Study and the actions you can take to improve the accountability, transparency, and performance of your advertising. ➡The rise in unauthorised, agency owned non-disclosed inventory media and how to avoid it. Join your hosts Nick Manning, Stephen Broderick and Elliot Sherrington for some honest advice, so you can be prepared to ask your agencies the right questions, and drive more transparent and strategic partnerships. REGISTER NOW: https://lnkd.in/eXZ3PypU Procurement and client-side marketers only please.  #ANA #marketingprocurement #mediatransparency #bettermedia

Preparing your 2024 media strategy? Inform your plans with Guideline SMI's ad spend forecasts, to be presented at our webinar this Thursday. Grab your tickets at this link: https://lnkd.in/grbhzGX4 #forecast #adspend #marketinganalytics