Kate MacNevin

“There’s no writer’s block. There’s lazy. There’s scared. But there’s no writer’s block. Just sit down and realize: you’re mediocre and you’re gonna have to put a lot of effort into this to make it good. That’s what writing is.” I resonated with this! The best writers are meticulous problem solvers. They understand The Grind. Figuring out (a) what it is and (b) how it all fits together *is* the job.

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The Milltown Partners team put together their latest analysis of investor communications trends, diving deep into this year's Midas List data and exploring how investors are communicating - channels, content, media strategy and more. Get the summary here - https://lnkd.in/eh9KeXe5

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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AI needs EQ more than IQ.

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Did you know by 2045, the U.S. will transform into a "majority-minority" nation? That means no single racial or ethnic group will make up the majority. What does this mean for brands who are looking to engage with diverse audiences? Find out in the latest Chromantics blog where we're chatting all things multicultural marketing! 🌍💬 Here’s what you’ll discover: ➡️ Understanding Your Audience ➡️ Crafting Transformative Campaigns ➡️ Navigating Challenges ➡️ Measuring Campaign Success Tap in 👉🏽 https://lnkd.in/eDR_xeUj #MulticulturalMarketing #CreativeAgency #DiversityInAdvertising #ChromaCreators

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One can think of governance quite simply as the framework by which decisions are made within a company. Structured well, governance enables a conscious, constructive use of power and authority in decision-making—but to what end? Coro Strandberg, my colleague in the Canadian Purpose Economy Project, writes here about the purpose of governance and the governance of purpose….

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Want to know what the 4 pillars of brand integrity are? Phil Sumner, Publicis Groupe defined them live at #BrandSafetySummit as.. Purpose Trust Authenticity Ethics You need all 4 to keep your brand integrity and customer trust solid. Succinct, clear and on point Phil. 👍👍 #brandsafety #trust #transparency

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In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

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From early adoption to ethical applications, three of WE’s leaders - Nitin Mantri, Laura Gillen and Tiffany Cook – unpack our latest #WEBrandsinMotion research, on how brands must bridge the AI expectation gap, with PRWeek.

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To AI or not to AI, that is the question echoing across the marketing realm. 🤔 Dive into the debate with CMI's latest article dissecting the strategies of brands like Dove and Brandtech Group. Should your brand shout its AI and marketing plan to the world? Learn more: https://lnkd.in/gNNRfbKj #AIinMarketing #BrandStrategy

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Inspired by the conversation at Conensus2024 today with Camilla McFarland Erika W. and Vanessa Grellet about how brands use Web3 to reach new luxury consumers. So important to think about being community-led & creating seamless user experiences and scaling emerging technology to drive business value. #Consensus2024 #Web3 #AI #WeAreRazorfish 

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When Amy Nicol and Dickon Langdon delivered their talk on brand and human connection to a digital marketing audience back in March it was met with an overwhelming response. We were asked a heap of questions on the role of Ai, data and change for brands. When we build brands for our clients at Six we use our Empathy Equation. It keeps things simple but incredibly effective. Amy’s latest blog puts a spotlight on some good examples of this in action. 💡 #brandexperiences #humanconnection #empathyequation

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Interesting read. I used to think the opposite before I began working with sustainable brands and saw the data first hand. For many, the biggest converting point isn't in sustainability alone. If you market/advertise sustainable brands, have you seen younger demographics have greater interest in your products? How do you convert wealthier people and make them care? What other value props do you pair into your messaging to find success? https://lnkd.in/gF6pupBa

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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Check out this captivating piece from The Verge that pulls back the curtain on the incredible efforts that keep the global internet functioning. From explaining how internet cables are stored at the bottom of the ocean to showing how, when something goes wrong, teams fix them! Check out the article here: https://lnkd.in/dwAsrVDf #VoxMedia #International #TheVerge #publishing #tech

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Like it or not…Gen Z is taking over. So you probably (definitely) want to figure out how to be an effective leader for them. Dan shares some great wisdom in this video.

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