Kai Cheung

According to Mike Treff of Code and Theory, animated logos and interactive elements on websites can effectively communicate brand stories and deepen consumer relationships. Brands that leverage motion to make their digital assets more memorable and compelling, thereby increasing user interaction and product visibility. The strategic use of motion in digital branding not only enhances user experience but also sets a precedent for how brands can creatively engage consumers in an increasingly competitive digital landscape. #BrandStrategy

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“First party data must come first.”

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What are the trends advertisers need to be aware of as we turn into the second half of the year? You can find out in our brand new Advertising Trends Report.

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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CDPs are on the critical path of helping brands become more customer centric. Thanks to David M Wallace of the IDC for his recent coverage of Twilio's intensified focus on Segment CDP. Check out the full report here https://lnkd.in/g7893edA

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Retail Media Networks have started behaving more like media networks than retailers, and I am here for it. In case you missed it, two giant retail media networks have opened up to near-endemic and  non-endemic advertisers in the past few months. Walmart Connect in April, and now Albertsons Media Collective Walmart: https://lnkd.in/dBmKERhJ Albertsons: https://lnkd.in/dUCh_VtP btw, both are targeting advertisers from the same industries- automotive, entertainment, financial services and travel. However, it’s interesting to note that both have a very different type of offering for non-endemic advertisers. Walmart Connect’s offering is rooted primarily in data monetization. Non-endemic advertisers can leverage Walmart’s first party audience data for targeting shoppers on Walmart’s offsite network - walmart’s onsite inventory is NOT available to them. On the other hand, Albertsons Media Collective is monetizing its onsite ad inventory - only caveat being, the inventory available to non-endemic advertisers is on post purchase pages like order confirmation page. Now, why am I so excited about this? Four reasons. Three reasons come from the way retail media is evolving. The fourth one gives me bragging rights. Why is this a good thing for the retail media industry? → RMNs leaning exclusively on endemic brands are bound to hit an ad revenue ceiling - after all how much ad spend can be extracted from the same set of advertisers? → Thanks to first party targeting, non-endemic ads need not be irrelevant eyesores for shoppers - additional media dollars flow in without impacting shopper experience → Retailers get to charge advertisers a premium - third party cookies are dying, non-endemic advertisers also know that retail media is their best bet The fourth reason and why do I get bragging rights? → At Osmos, we foresaw this evolution in retail media. Hence, we already have the tech to enable non-endemic advertising on retail media networks - whether they want to go the Walmart Connect way or Albertsons Media Collective way. #retailmedia #non-endemic-ads #walmart #walmartconnect #albertsons #albertsonsmediacollective #osmos #offsite

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In connected TV (CTV) advertising, "outcomes" are the new focus as platforms introduce shoppable ad formats and partner with measurement providers like Innovid and EDO. These partnerships aim to prove that ads drive real business results beyond just reach and frequency. EDO emphasizes measuring actions like search activity and web traffic to predict sales, advising against focusing solely on immediate sales to maintain long-term brand health. #CTV #DigitalMarketing #DigitalAdvertising https://lnkd.in/geJZjX-F

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MMM never went away! Costs in here are on the extreme end to make this platform sound cheap, and the article totally misses the mark on how companies like Blend help companies to build and own their own MMM platform. https://lnkd.in/e7r6xvQ4

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/gyPNPFzz

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What are the top five consumer trends that advertisers need to know about right now? Read this story to find out.

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🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

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We're running a webinar for Brands in a couple of weeks' time on Retail Media from an Advertiser's perspective (all of the information can be found below). If you're a CPG Brand Manager, Shopper Marketer, Ecommerce Owner, or you're in Digital Marketing, this could be a helpful session for you. A lot of the content out there right now is based on the theory - our intention for this session is to make it super practical & based on real-life case studies of those who we think are getting it right. We have a great panel line up, so you'll be hearing contributions from brands on how they're working in their organisations to set up for success in this 'new world' of advertising and I'm hoping they'll also be brave enough to tell you what they've gotten wrong too!

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Of the ~8.5 Billion daily search queries... 59% result in zero clicks (not even including the Google search app)... When it comes to gaining insight on consumer engagement across the linear/streaming ecosystem, this is a massive signal (and opportunity) that typically goes unmeasured. EDO, Inc. helps marketers gain value from zero click search queries helping tie together consumer intent and lower funnel outcomes. https://lnkd.in/eEmVVuMQ

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What is the DOOH and In-Store Retail Media Opportunity? Download the IAB Playbook to find out! 🍿 Join us today virtually at 2PM ET for our Connected Commerce Webinar as we dive into the learnings and best practices https://lnkd.in/eMysFkPR The #DOOH and In-Store #RetailMedia Playbook covers: 🛒 Merchandising and Shopper #Marketing: Explore how #technology enhances the arrangement, promotion, and pricing of products to create a more engaging and efficient shopping experience, influencing customer decisions and bolstering brand loyalty. 🛍️ Customer-centric Strategies: Tailor retail media campaigns to align with the shopper mission by understanding shopper paths and behaviors to strategically position advertising across different store zones. This approach ensures that marketing messages are highly relevant and effectively support the shopper’s journey from entry to checkout, enhancing engagement and optimizing the shopping experience. 📊 #Measurement and Optimization Techniques: Dive into advanced measurment methodologies to evaluate the effectiveness of in-store marketing efforts, leveraging data to optimize advertising placements and campaign strategies. 🏪 Venues, Zones, and Technology Overview: Understand the technological landscape within retail environments, including the specific tools and platforms used to enhance in-store #media strategies. Download the Playbook today! https://lnkd.in/evE-F5KD

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✅🖥️ AdExchanger (6/28): “AdExchanger: What about digital-native brands that want to treat streaming TV like a performance marketing channel? Gartner: Competent performance marketers are starting to embrace streaming, including using it to compare incrementality with the rest of their buys. Their dollars are helping contribute to the maturation of the market. At the same time, there’s a big difference between CTV and over-the-top (OTT). Because OTT encompasses devices other than television sets, like phones and desktops, there’s more signal and attribution there that’ll attract direct response advertisers. People still don’t interrupt their TV viewing sessions very often to go and buy things, but when they do, it’s much more likely to happen on a personal device, not a TV screen. AdExchanger: What streaming trends will dominate for the remainder of the year? Gartner: The digital-native platforms are taking control of connected TV – and it’s not just the new entrants to ad-supported streaming, like Netflix and Prime Video. YouTube’s grip continues to tighten on the CTV market. TV programmers and digital platforms will continue to compete for streaming ad dollars by trying to differentiate themselves. Ad load is an especially big question streamers are trying to tackle right now.” ⬇️ #streaming #ctv #ott #upfronts #avod #fast

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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