Julie A. Lee

How do you drive incremental value as a marketing leader? Take small opportunities and make them big. In this case -- make it black, make it limited edition, make it METAL. Other grills don't look like this, don't get pitched like this, don't sound like this. Thats the point. #brandmarketing #innovation #productmarketing #advertising #brand https://lnkd.in/eMJcudNu

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7

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Our teams produce some of the best content you'll find on LinkedIn. The content in this eBook is foundational for those working with retailers or even retail curious. Check out the expert tips here: https://my.ugc.bz/Av9GxU

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/ghxnYRb7

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Winning retail marketers establish:   🏆 sales drivers 🏆 emotional connections 🏆 repeat purchases   And they achieve it with a combination of:   🌟 storytelling and brand identity 🌟 engagement and participation 🌟 data collection and targeting 🌟 cost-effective solutions   The kicker? Insured-prize promotions give you ALL of this in one fell swoop. 😍   Modern Marketing Today points out that the thrill of winning builds emotional connections to the extent that, “The anticipation of winning and the thrill associated with it create[s] positive associations with the brand, generating memorable experiences that participants are likely to share with friends and family.”   Let’s talk about how you can become a winner with just one play! Ask one of our star players about updating your playbook with our Million Dollar Pro Football Frenzy promotion. 🏈   (We promise it’s worth a quick chat!)   #LoyaltyMarketing #LoyaltyProgram #MarketingLoyalty #EngagementStrategy #MarketingEngagement #ExperientialMarketing #EmotionalProductMarketing #RetailMarketing #DigitalMarketing #PromotionalMarketing #Football2024 #EngagedNation Links: https://lnkd.in/eSjGu-J5

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This is a must-read for CMOs! Mars United Commerce spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Are you a local business owner struggling to reach and engage your target audience? Check out this informative blog post, which explains the power of cross-channel marketing: @andrepalko

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Effective data collection solutions help overcome the challenges of shifting to more sustainable ecommerce practices.

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The most successful and long-standing brands show their customers they are valued and heard. Great article by Katie Berndt, MBA and Connie Sisco!

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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Unlock the power of CMOs as Chief Dot Connectors. Great 2-3 minute read.

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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